F45 Training

In 2012, the first F45 studio was launched in Paddington, Sydney. It was here that Rob Deutsch took the time to work on the fitness model within the studio each day. After the success of its first studio, Deutsch enlisted the help of franchisee expert, Adam Gilchrist, who quickly became his business partner when they decided to franchise the F45 business. In 2013, Gilchrist and Deutsch sold their first F45, and in 2014 they began a franchise roll-out in Sydney with 15 franchises bought by members of the original F45 studio in Paddington.

Off-shore expansion

In 2015, the duo sold their first off-shore franchise in New Zealand. This marked a two-year milestone of 250 franchises in the Oceania region. In 2015, Gilchrist and Deutsch sold their first F45 studio in the United States, sparking a rapid US expansion. That same year, F45 also launched in India, with the help of Australian cricketer Brett Lee and Indian cricket legend VVS Laxman. The first store opened in Hyderabad — the capital and largest city of the Indian state of Telangana. This triggered an expansion with many more studios opening in major Indian cities, such as Bangalore, Chennai, Raipur and Gurgaon.In 2017, Gilchrist and Deutsch entered the United Kingdom with 50 franchises sold—35 of which opened in London, and 15 across Brighton, Bournemouth, Birmingham and Manchester.Between 2017 and 2018, F45 launched the beginning of its European growth strategy, opening studios in Finland, Switzerland, Czech Republic and Germany. F45 simultaneously increased its US presence through its Collegiate Program, which entailed a partnership between F45 and U.S. colleges in an effort to permeate the young influential group of individuals.In the first half of 2019, the fitness franchise secured a deal to open studios in Afghanistan and Iraq, as well as in Kenya and Mauritius in Africa – taking their presence to over 40 countries. In 2019, Mark Wahlberg Investment Group and FOD Capital announced that they were buying a minority stake in the F45 business. It is reported that this investment will facilitate further global expansion for the company. The deal values the company at US$450 million .In June 2019, the fitness franchise launched Prodigy, a new training program for teens/adolescents.