4

Frog Capital

The firm prefers to invest in the technology, edtech, fintech, proptech, retail, industry 4.0, digital infrastructure, smart data, and business services sectors.
Frog Capital
Leadership team

Martin Hauge (Founder)

Number of Employees
0 - 50
Headquarters
London, United Kingdom
Established
2008
Social Media
Summary

Frog Capital is a venture capital firm based in London, UK, that invests in high-growth technology companies primarily in Europe. The firm was founded in 2009 by a team of experienced investors and entrepreneurs who saw an opportunity to support the growth and development of the European technology industry.

Frog Capital's investment strategy is focused on backing companies that have the potential to become market leaders in their respective industries. The firm's portfolio includes a diverse range of companies across various sectors, including software, fintech, healthtech, and more. Frog Capital works closely with its portfolio companies to provide capital, strategic guidance, and operational support to help them achieve their growth goals.

In addition to its investment activities, Frog Capital is also committed to promoting diversity and inclusion in the technology industry. The firm has a diverse team of investors and advisors and works with companies that share its values and commitment to creating a more inclusive and sustainable future.


History

Frog Capital is a venture capital firm that was founded in 2009. The company is headquartered in London, UK, with additional offices in Munich and Sofia. Frog Capital specializes in investing in technology companies that are focused on B2B markets.

The company was founded by a group of experienced entrepreneurs and investors, including Michael Bailey, Kerry Baldwin, and Nick Barley. Since its inception, Frog Capital has raised several funds, including the €60 million Frog Capital II fund in 2012 and the €150 million Frog Capital III fund in 2018.

Frog Capital has invested in a number of successful technology companies, including Kreditech, a German fintech company, which provides digital banking and lending services, and BaseCase, a platform that allows pharmaceutical companies to create interactive presentations and tools for their sales teams.

In addition to providing capital, Frog Capital also offers its portfolio companies strategic support and access to its extensive network of industry experts and mentors. The company's team includes experienced entrepreneurs, investors, and industry experts who provide guidance and support to its portfolio companies.

Overall, Frog Capital has established itself as a leading venture capital firm in Europe, with a focus on investing in technology companies that are focused on B2B markets. The company's track record of successful investments and its commitment to supporting its portfolio companies make it a valuable partner for startups and entrepreneurs.


Investment criteria
  • Market opportunity: Frog Capital invests in companies that address large and growing markets. The firm looks for companies that can demonstrate a clear and compelling value proposition, and that have a competitive advantage over their peers.
  • Product-market fit: Frog Capital invests in companies that have a product or service that solves a real problem for customers. The firm looks for companies that have a clear understanding of their target market and that have demonstrated a strong product-market fit.
  • Traction: Frog Capital invests in companies that have demonstrated customer traction. The firm looks for companies that have a proven track record of acquiring and retaining customers, and that has a clear plan for further growth.
  • Management team: Frog Capital invests in companies that have a strong and experienced management team. The firm looks for companies that have a clear and compelling vision for their business, and that have the ability to execute that vision.
  • Scalability: Frog Capital invests in companies that have the potential for significant scalability. The firm looks for companies that have a business model that can be easily replicated and scaled, and that have the potential for high margins.
  • Financials: Frog Capital invests in companies that have a clear and sustainable path to profitability. The firm looks for companies that have a solid financial foundation and that have the potential to generate significant revenue and profits.

Values

Frog Capital invests in high-growth technology companies primarily in Europe. In addition to its investment criteria, the firm also has a set of investment values that guide its investment decisions and the way it works with portfolio companies.

  • Entrepreneurship: Frog Capital believes in the power of entrepreneurship to drive innovation and create value. The firm looks for entrepreneurs who are passionate, driven and have a clear vision for their business.
  • Partnership: Frog Capital believes in building strong partnerships with its portfolio companies. The firm works closely with its portfolio companies to help them achieve their goals and to provide strategic guidance and support.
  • Growth: Frog Capital believes in investing in companies that have the potential for significant growth. The firm looks for companies that have a clear path to scale and that have the potential to become market leaders.
  • Diversity: Frog Capital believes in the value of diversity and inclusion. The firm looks for companies that have diverse teams and are committed to creating a culture of inclusion.
  • Sustainability: Frog Capital believes in investing in companies that have a positive impact on the world. The firm looks for companies that are committed to sustainability and that are working to create a more sustainable future.
  • Integrity: Frog Capital believes in working with companies and entrepreneurs who are honest, ethical, and transparent. The firm values integrity and expects its portfolio companies to operate with the highest level of integrity.

Mission

Frog Capital's mission can be broken down into the following key objectives:

  • Support high-growth technology companies: Frog Capital is committed to investing in high-growth technology companies that have the potential to become market leaders. The firm provides capital to help these companies achieve their growth goals and to support them in becoming successful businesses.
  • Provide strategic guidance: Frog Capital works closely with its portfolio companies to provide strategic guidance and support. The firm's experienced team of investors and advisors has a deep understanding of the technology industry and can provide valuable insights and advice to help companies achieve their goals.
  • Offer operational support: Frog Capital also offers operational support to its portfolio companies. The firm's team has expertise in areas such as marketing, sales, and finance, and can provide hands-on support to help companies build and scale their businesses.
  • Create long-term value: Frog Capital's ultimate goal is to create long-term value for its investors and portfolio companies. The firm is committed to working with companies that have the potential for significant growth and to helping these companies achieve their full potential.

Portfolio

The firm has a diverse portfolio of companies across various sectors, including software, fintech, health tech, and more. Here are a few examples of companies in Frog Capital's portfolio:

  • Mirakl: Mirakl is a global software company that provides an online marketplace platform for businesses to sell products and services. The platform allows companies to expand their reach and increase sales by connecting them with third-party sellers.
  • Tessian: Tessian is a UK-based cybersecurity company that uses machine learning to prevent human error from causing data breaches. The company's platform helps businesses to detect and prevent threats in real-time, reducing the risk of data loss and cyber-attacks.
  • Acorn Oaknorth: Acorn Oaknorth is a UK-based fintech company that provides loans to small and medium-sized businesses. The company uses machine learning to underwrite loans more efficiently and accurately, allowing it to offer faster and more flexible financing solutions.
  • Spotawheel: Spotawheel is a Greece-based online marketplace for used cars. The company uses technology to streamline the car buying process, providing a more transparent and efficient experience for both buyers and sellers.
  • Oviva: Oviva is a Switzerland-based health-tech company that provides remote nutrition coaching and support to patients with chronic conditions. The company's platform uses technology to improve patient outcomes and reduce healthcare costs by providing personalized support and guidance.

References
Frog Capital
Leadership team

Martin Hauge (Founder)

Number of Employees
0 - 50
Headquarters
London, United Kingdom
Established
2008
Social Media