General Cigar Holdings

Swedish Match AB (publ) develops, manufactures, markets, and sells snus and moist snuff, lights, and other tobacco products in Scandinavia, the United States, and internationally. The company operates through Smokefree, Cigars, and Lights segments. It provides snus and pouch products, nicotine pouches, nicotine free products, and moist snuff under the General, Göteborgs Rapé, Kaliber, Kronan, Ettan, Grov, Catch, G.3, The Lab, Nick & Johnny, Thunder, VOLT, Swave, ZYN, G.4, Onico, Qvitt, Longhorn, and Timber Wolf brand names. The company offers chewing tobacco products under the Red Man and Big Duke brand names; chew bags under the Thunder and Göteborgs Rapé brands; and tobacco bits under the Oliver Twist brand name. In addition, it provides cigars under the Garcia y Vega, Game by Garcia y Vega, 1882, White Owl, and Jackpot brands; matches under the Solstickan, Nitedals, Fiat Lux, and Redheads brand names; lighters under the Cricket brand; and complementary products, such as razors, batteries, and light bulbs under the Fiat Lux brand name. Further, the company distributes third party tobacco products. It markets its products through convenience stores, tobacconists, gasoline stations, supermarkets, bars, restaurants, airports, and ferries, as well as e-commerce and own stores. The company was founded in 1915 and is headquartered in Stockholm, Sweden. As of November 25, 2022, Swedish Match AB (publ) operates as a subsidiary of Philip Morris Holland Holdings B.V..

Our mission at General Cigar is to be the preferred global supplier of premium cigars, offering a varied and unique selection of the finest cigars in the world. Through our commitment to innovation, we strive to provide our customers with the highest levels of quality, service, and excellence.

Our vision is to continue the legacy of producing the highest quality and most innovative cigars in the marketplace, while staying true to our heritage and capturing the spirit of the cigar-making tradition.

General Cigar has received numerous awards from industry organizations, including the Cigar Aficionado Magazine Awards, the IPCPR Awards, as well as the Tobacconist's Choice Awards. In addition to these awards, General Cigar was also the recipient of the 2009 Cigar Industry Award of Excellence.