Genius Sports

#3762

Rank

$2.56B

Marketcap

United Kingdom

Country

Leadership team

Mr. Mark Locke (Co-Founder, CEO & Director)

Mr. Nicholas Taylor (Chief Financial Officer)

Mr. Steven Burton (Chief Operating Officer)

Products/ Services

Analytics, Fitness, Sports, Wellness

Number of Employees

1,000 - 20,000

Headquarters

London, England, United Kingdom

Established

2000

Company Registration

SEC CIK number: 0001834489

Revenue

100M - 500M

Traded as

GENI

Social Media

URL

https://www.geniussports.com

Overview

Location

Recognition and Award

References

Summary

Genius Sports Limited develops and sells technology-led products and services to the sports, sports betting, and sports media industries. It offers technology infrastructure for the collection, integration, and distribution of live data of sports leagues; streaming solutions comprising technology, automatic production, and distribution for sports to commercialize video footage of their games; and end-to-end integrity services to sports leagues, such as full-time active monitoring technology, which uses mathematical algorithms to identify and flag suspicious betting activity in global betting markets, as well as a full suite of online and offline educational and consultancy services. The company also provides live sports data collection; pre-game and in-game odds feeds; risk management services, including customer profiling, monitoring of incoming bets, automated acceptance and rejection of bets, and limit setting; live streaming services; creation, delivery, and measurement services for personalized online marketing campaigns; and fan engagement widgets for digital publishers that offer live game statistics and betting-related content. The company is headquartered in London, the United Kingdom.

History

Genius Sports was formed in 2016 following a merger between Betgenius, a technology and data supplier to the betting industry, and SportingPulse International, a sports data and software business.In 2017, Genius Sports acquired Data Project, a volleyball technology provider. In September, the PGA Tour launched a new Integrity Program to "maintain integrity and prevent mitigate betting-related corruption in PGA Tour competitions." Genius Sports was selected to support the PGA Tour through bet monitoring and educational services.In May 2018, the National Collegiate Athletics Association announced a landmark new statistics initiative for its 1,100 Members alongside Genius Sports. The deal aimed to modernise how NCAA Schools and Conferences harness game statistics to engage fans, drive performance levels and manage their operations. In July 2018, Genius Sports Group was acquired by Apax Partners. In November, Football DataCo, the rights holder of all the professional football leagues in England and Scotland, announced its new integrity strategy alongside Genius Sports and Perform Group. This agreement marked the first time two technology companies had combined to help protect a sport against match-fixing.In May 2019, Genius Sports struck a deal with the NASCAR stock-car racing association to become the exclusive provider of NASCAR data to licensed sportsbooks around the world. Also in May, Genius Sports announced a deal with Football DataCo to be the official supplier of live data to the global sports betting industry for the Premier League, English Football League and Scottish Professional Football League, replacing the leagues’ previous supplier, Perform Group, which instead agreed to be acquired by investment firm Vista Equity Partners. The multi-year deal will commence with the start of the leagues’ 2019/20 seasons. In July, FIBA, the world governing body of basketball, announced a long-term extension of its 15-year partnership with Genius Sports, providing statistics collection, distribution and competition management to its member leagues and federations. In July and August, Genius Sports partnered with the German Football Association and Superliga Argentina to help protect their competitions from match-fixing and betting-related corruption. In October, Genius Sports announced the acquisition of Oppia Performance, an automated video production and streaming company.In April 2021, Genius Sports partnered with the National Football League to act as their exclusive distributor of live NFL data and statistics to bookmakers and media companies. This multi-year partnership saw Genius Sports replace the NFL's previous partner Sportradar and also includes the rights to distribute NFL streams and represent its sports betting advertising inventory.On September 7th, 2021, Genius sports announced a partnership with WynnBET to provide official data feeds, player acquisition and fan engagement solutions after the approval of WynnBET to become an Official Sportsbook operator of the NGL for the 2021 season.In December 2021, the Canadian Football League announced that it is partnering with Genius Sports via new arm called CFL Ventures that will share commercial revenue.

Mission

Our mission is to be an innovative and trusted partner to sports rights-holders, helping them to effectively engage with their audiences, protect their integrity and generate greater commercial success.

Vision

Our vision is to use technology to inspire innovation across the world of sport, creating opportunities and driving engagement.

Key Team

Mr. F. Campbell Stephenson (Chief Information Officer)

Brandon Bukstel (Investor Relations Mang.)

Jonny Katanchian (Head of Commercial Partnerships ? EMEA)

Mr. Tom Russell (Gen. Counsel)

Mr. Jack Davison (Chief Commercial Officer)

Mr. Steven M. Bornstein (Pres of North America)

Chris Dougan (Chief Communications Officer)

Recognition and Awards

Genius Sports has been recognized by some of the top global organizations in both the sports and technology sector. In 2021, Genius Sports was awarded 'Best Technology Provider' at the Sports Betting East Africa Awards and 'Sports Data Supplier of the Year' at the SBC Awards. In 2020, Genius Sports was recognized as the 'Sports Technology of the Year' at the International Sports Betting Awards and named one of the 'Most Innovative Sports Companies' at the SportsTech Global Awards.