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Google for Startups

Support thriving, diverse, and inclusive startup communities around the world
Google for Startups
Leadership team

Agnieszka Hryniewicz (CEO)

Bieniek Jewel Burks Solomon (Founder)

Number of Employees
50 - 100
Headquarters
Mountain View, California, United States
Established
2011
Social Media
Summary

Google for Startups is an initiative launched by Google in 2011 to support early-stage startups with the tools and resources they need to grow and succeed. The program provides a range of resources and programs, including funding, mentorship, networking opportunities, and access to Google's technology and resources.

Google for Startups operates globally, with programs and initiatives in many countries around the world. Its mission is to support diverse and inclusive startup communities, with a focus on underrepresented founders, such as women, people of colour, and members of the LGBTQ+ community.

The initiative has several key values, including a commitment to diversity and inclusion, a focus on innovation and entrepreneurship, and a dedication to supporting startups that are solving important global challenges.

Google for Startups also has a portfolio of startups that it has supported, which includes companies such as Varuna, which uses AI to make water quality more transparent, LoanWell, a fintech startup that provides access to capital for aspiring entrepreneurs, and Feebris, a UK startup that leverages AI to care for vulnerable populations remotely.


History

Google for Startups is a global initiative launched by Google in 2011 to support and empower entrepreneurs around the world. Over the years, the initiative has evolved to offer a range of programs, products, and resources to startups at every stage of their journey, from ideation to growth.

The history of Google for Startups can be traced back to 2011 when the company launched a program called Google for Entrepreneurs. The program aimed to support startups and entrepreneurial communities around the world by providing them with access to Google products and services, mentorship, and networking opportunities.

In 2015, Google for Entrepreneurs was rebranded as Google for Startups to better reflect its mission of supporting startups at every stage of their growth. The same year, Google opened its first dedicated startup campus in London, which provided a physical space for startups to work, collaborate, and learn from each other.

Since then, Google for Startups has expanded its network of startup campuses to other major cities around the world, including San Francisco, Tel Aviv, Madrid, São Paulo, Seoul, and Warsaw. These campuses offer a range of resources and programs, including co-working spaces, mentoring, and networking events, as well as access to Google products and services.

In addition to its startup campuses, Google for Startups also offers a range of other programs and initiatives designed to support startup growth. These include the Google for Startups Accelerator, a six-month program that provides selected startups with mentorship, funding, and access to Google resources and technologies, as well as the Google for Startups Residency, which provides startups with a three-month residency at a Google campus to help them scale their business.

Google for Startups has also launched several initiatives aimed at increasing diversity and inclusivity in the startup ecosystem, such as the Google for Startups Black Founders Fund, which provides funding and support to Black-led startups in the US, and the Google for Startups Women Founders Program, which provides mentoring and networking opportunities to female entrepreneurs around the world.

Today, Google for Startups continues to be a leading player in the global startup ecosystem, supporting startups of all stages and backgrounds with the resources, networks, and mentorship they need to succeed.


Investment criteria

Google for Startups invests in early-stage startups that have the potential to create a significant positive impact in their communities and beyond. While specific criteria may vary depending on the program or region, here are some general investment criteria that Google for Startups typically considers:

  • Team: Google for Startups looks for strong, diverse teams that have the skills, experience, and passion to execute their vision. The team's track record and ability to work together effectively are also important factors.
  • Product/Service: The startup should offer an innovative product or service that solves a real problem or addresses an unmet need. Google for Startups typically looks for startups that leverage technology to create scalable solutions.
  • Market Opportunity: The startup should be targeting a large and growing market with significant potential for revenue and impact. Google for Startups looks for startups that have a clear understanding of their target customer and how to reach them.
  • Traction: The startup should have some evidence of market validation, such as early customer adoption, revenue, or user engagement. Google for Startups also looks for startups that have a clear plan for how to scale their business.
  • Mission and Impact: Google for Startups prioritizes startups that are working to create positive social or environmental impact. The startup should have a clear and compelling mission and a plan for measuring and communicating its impact.
  • Scalability: Google for Startups looks for startups that have the potential to scale rapidly and achieve significant growth. The startup should have a clear understanding of the resources and infrastructure needed to scale effectively.
  • Diversity, Equity, and Inclusion: Google for Startups is committed to supporting a diverse range of founders and startups, and prioritizes startups that are led by underrepresented groups or working to address systemic inequality.

Overall, Google for Startups seeks to support startups that are creating innovative solutions to important problems, have the potential for significant impact, and are aligned with Google's values and mission.


Values
  • Inclusivity: Google for Startups is committed to fostering an inclusive community where all entrepreneurs have the opportunity to succeed. It works to remove barriers and provide resources and support for underrepresented founders, including women, people of colour, and members of the LGBTQ+ community.
  • Impact: Google for Startups believes in the power of startups to make a positive impact on society, and it invests in companies that have the potential to create meaningful change in their industries and communities.
  • Innovation: Google for Startups celebrates innovation and encourages startups to think creatively and disruptively to solve complex problems and drive progress.
  • Collaboration: Google for Startups believes in the power of collaboration and works to bring together founders, investors, mentors, and other stakeholders to share knowledge, resources, and best practices.
  • Sustainability: Google for Startups recognizes the importance of sustainability and encourages startups to consider the environmental and social impact of their products and services.

Mission

Google for Startups' mission statement is to support thriving, diverse, and inclusive startup communities around the world. The organization aims to connect startups with the right people, products, and best practices to help their businesses grow and succeed. Through its programs, resources, and global network, Google for Startups aims to level the playing field for all founders, including underrepresented groups, and foster a more equitable and inclusive startup ecosystem. 

The ultimate goal of Google for Startups is to help startups solve the world's important challenges with agility, innovative technology, and determination while creating a positive impact in their communities and contributing to the global economy.


Portfolio

Google for Startups has a diverse portfolio of startups that it has supported and invested in through its various programs and initiatives. These startups are spread across different industries and sectors and have been chosen for their innovative ideas, growth potential, and alignment with Google for Startups' mission and values. Some notable startups in Google for Startups' portfolio include:

  • Varuna: A Texas-based startup that uses artificial intelligence (AI) to make water quality more transparent.
  • Deeply: A South Korean startup that uses AI to interpret everyday sounds.
  • LoanWell: A fintech startup that empowers aspiring entrepreneurs with access to capital.
  • Feebris: A UK-based startup that leverages AI to care for vulnerable populations remotely.
  • Amplify.ai: A conversational AI platform that enables businesses to interact with their customers through messaging and voice.
  • Kobalt: A music rights management platform that uses AI to help artists and songwriters collect royalties.
  • Osmind: A mental healthcare platform that provides personalized care and treatment options for patients.
  • Kargo: A logistics and transportation startup that uses data and technology to optimize shipping routes and reduce waste.
  • 54gene: A biotech startup that is focused on improving the health outcomes of African populations through genomics.
  • Valora: A financial services platform that enables users to exchange, store, and transfer digital assets securely.

These startups are just a few examples of the diverse range of companies that Google for Startups has supported and invested in. By providing access to resources, mentorship, and funding, Google for Startups aims to help these startups succeed and grow while also making a positive impact on the world.


References
Google for Startups
Leadership team

Agnieszka Hryniewicz (CEO)

Bieniek Jewel Burks Solomon (Founder)

Number of Employees
50 - 100
Headquarters
Mountain View, California, United States
Established
2011
Social Media