Grace Beverley

CEO and Founder of TALA and SHREDDY
Summary

Meet Grace Beverley, an accomplished CEO and founder of two multimillion-dollar fitness brands, TALA and SHREDDY. Despite her youth, Grace has already achieved remarkable success, having launched two thriving fitness brands and written a bestselling book, all before the age of 25.

As an advocate of the passion economy, Grace is excited to be part of the Passion Fund, a new initiative that will award $250,000 USD to 25 to 40 creators, artists, side hustlers, and small businesses, helping them turn their passion into a full-time gig. The Passion Fund was created in response to the growth of the passion economy, facilitated by online platforms like Linktree, which enables creators to monetize their work on their own terms.

Grace's success story serves as an inspiration to others who aspire to turn their passion into a successful business. Her passion and determination have allowed her to achieve incredible things, and she hopes to inspire others to pursue their dreams and realize their full potential.

Biography

Grace Beverley is a young and successful CEO and founder of two multi-million dollar fitness brands, TALA and SHREDDY. She has been named first in Forbes 30 under 30’s retail and e-commerce list at the age of 23, and has been ranked as the 26th most influential online creator by The Sunday Times. In addition to running her successful businesses, Grace also hosts a popular podcast where she explores the world of female entrepreneurship and empowerment.

Despite her youth, Grace has achieved a great deal of success, having launched two highly successful fitness brands and written a bestselling book, all before the age of 25. She sees her success as proof that anyone can be a creative, business leader, or CEO, regardless of their background or traditional expectations.

Grace is now working with Linktree to judge the Passion Fund, a new initiative that will distribute a total of $250,000 USD to 25 to 40 creators, artists, side hustlers, and small businesses to help them turn their passion into a full-time gig. The Passion Fund was inspired by the growth of the passion economy, a market shift facilitated by online platforms like Linktree that allows creators to monetize their work on their own terms.

Grace is excited to be part of the Passion Fund because she knows what it takes to balance a side hustle with other responsibilities. At the age of 18, she began building a following on Instagram and YouTube with her workout videos and fitness-related posts. By the time she was studying for a music degree at the University of Oxford, she was already selling products online, and a year later, she founded Shreddy, which became hugely successful. Her success story serves as an inspiration to others looking to turn their passions into successful businesses.


Vision

Grace Beverley is a young entrepreneur who has demonstrated a strong vision for her businesses and the industry she operates in. Her passion for fitness and empowering women has been a driving force behind her success, and her mission to inspire others to pursue their passions and become business leaders is a testament to her vision.

Through her two highly successful fitness brands, TALA and SHREDDY, Grace has created a community of empowered women who embrace fitness and wellness as a lifestyle. Her vision of promoting sustainable fashion and creating products that are both functional and eco-friendly has earned her a reputation as a forward-thinking leader in the industry.


Recognition and Awards
Forbes 30 Under 30 Europe List Honouree, Retail and E-Commerce London’s Young Entrepreneur of the Year James Joyce Award

References
Grace Beverley
Occupation
CEO and Founder of TALA and SHREDDY
Education
Bachelor of Arts, Music at University of Oxford
Social Media
Mon Feb 26 2024
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