Gracie Page-Fozzati

Gracie Page-Fozzati is a seasoned entrepreneur and expert in emerging technology, digital strategy, and branding. She is the Founding Partner of The Building Blocks, a venture studio focused on building the next internet using Web3 technology. Gracie is also the Managing Director of PROOFofBRAND, a branding and communications agency dedicated to the third web. She serves as the UK Delegate to UN Women, where she focuses on leveraging technology to capture and communicate the female lived experience, especially in areas where data collection is challenging.
 

Gracie’s career spans various roles in the marketing and technology sectors. She has held leadership positions in some of the world’s largest marketing agencies, including WPP and VMLY&R. At WPP, she was part of the team that rebuilt the data and analytics arm and developed AI-driven products. At VMLY&R, she established the EMEA emerging technology practice.
 

Gracie gained recognition as a pro-am sportswoman before transitioning into the tech industry. She taught herself web development and later became a molecular biologist, genetic engineer, and biotech entrepreneur.

Gracie’s professional journey also includes leading innovation strategies for major brands such as Google, The Guardian, BBC, Meta, Deliveroo, BT,  Kellogg’s, Brave, and Richemont, and launching data products for global companies like WPP, Omnicom, and Publicis.
 

Gracie is a recognised thought leader, with her work featured in publications such as Campaign, The Drum, The Wall Street Journal, AdobeMAX, and Social Media Week. Some of her key publications include "Collapsing the Purchasing Funnel, One Click at a Time" (Campaign), "A Day in the Life of a Future Consumer" (The Drum), and "Genetic testing is redefining the role for food brands" (Campaign).
 

She has also received numerous awards, including the London Business School Entrepreneurship Scholarship, the Bright Ideas 2015 Winner, and the Watt Club Medal for outstanding academic achievement. One of her key projects includes the Emerging Technology Newsletter, which was read by major companies such as Google, BBC, Meta, and Deliveroo.

Gracie holds a Master of Science (MSc) in Technology Entrepreneurship from UCL (University College London) and a Bachelor of Science (BSc) Hons in Molecular Biology from Heriot-Watt University, where she graduated with First-Class Honours.

Gracie Page-Fozzati was born with a strong interest in both sports and technology. At the age of 9, she made the decision to leave school and pursue her dream of becoming a pro-am sportswoman, particularly in the field of ice dancing. She trained intensively in the sport until the age of 16, when an injury left her with a broken ankle. Despite the setback, Gracie turned this challenge into an opportunity and taught herself how to build websites, marking the beginning of her journey into technology and digital innovation.
 

In 2010, Gracie enrolled at Heriot-Watt University in Edinburgh, where she pursued a Bachelor of Science (BSc) Hons in Molecular Biology. She graduated with First-Class Honours and demonstrated leadership as the Class Representative for Biological Sciences (2010-2012). After completing her undergraduate studies, Gracie went on to study at University College London (UCL), where she earned a Master of Science (MSc) in Technology Entrepreneurship in 2015, graduating with distinction.
 

Following her education, Gracie embarked on a career in biotechnology and molecular biology, working as a genetic engineer and later as a biotech entrepreneur. She co-founded a start-up, which ultimately failed, but this experience led her to transition into the marketing and technology industries. 
 

In the next phase of her career, Gracie worked with several high-profile agencies, including WPP and VMLY&R. At WPP, she played a key role in rebuilding the data and analytics arm of the agency and spearheaded the development of new AI-driven products for global brands. She worked on innovation strategies for companies such as Google, BBC, Meta, Deliveroo, BT, Kellogg’s, Brave, and Richemont, among others. Gracie’s focus was on blending emerging technology with marketing to help businesses engage with their audiences more effectively.
 

During her time at VMLY&R, Gracie was appointed Director of Emerging Technology, where she led the EMEA emerging technology practice. Her primary role was to build the practice and serve both consultancy and advertising clients. One of her key achievements was designing and delivering VMLY&R’s first-ever emerging technology agenda, which focused on innovations in artificial intelligence, machine learning, and other advanced technologies. Gracie also played an instrumental role in the agency's partnerships with leading brands, helping to integrate cutting-edge technologies into their marketing strategies.
 

In 2020, Gracie decided to exit corporate life and venture into the world of Web3 technology. She founded The Building Blocks, a venture studio focused on creating the next internet. The company’s goal is to build new markets using blockchain and decentralised technologies, aiming to democratise value and allow everyone to participate in emerging digital economies. In addition to this venture, Gracie co-founded PROOFofBRAND, a branding and communications agency for the third web, which focuses on helping businesses navigate the complexities of Web3 and build their brand presence in the digital space.
 

In 2025, Gracie was appointed as the UK Delegate to UN Women, where she focuses on leveraging technology to record and communicate the lived experiences of women, particularly in regions where data capture is challenging. This role reflects her commitment to social impact and using technology to amplify underrepresented voices in the digital world.
 

Throughout her career, Gracie has contributed to several important publications and projects. Some of her notable publications include:
 

• "Collapsing the Purchasing Funnel, One Click at a Time" (Campaign, June 8, 2020)
• "A Day in the Life of a Future Consumer" (The Drum, January 20, 2020)
• "Genetic Testing is Redefining the Role for Food Brands" (Campaign, December 5, 2019)
• "The Era of 3D Brand Content is Now" (Campaign, October 7, 2019)
• "The Problem with AR is Distribution. But WebAR Will Change All That" (Campaign, July 2, 2019)
• "What Brands Need to Know from Facebook F8 and Google I/O" (Campaign, May 8, 2019)
• "The State of Voice Commerce Right Now" (Campaign, April 16, 2019)
• "These Silent Brand Deals Are Happening Right Now" (Campaign, March 22, 2019)

Gracie has also received numerous accolades and awards throughout her career. These include:
 

• London Business School Entrepreneurship Scholarship (August 2015) – A scholarship from UCL's Department of Management Science and Innovation for the LBS Entrepreneurship Summer School.
• Bright Ideas 2015 Winner (March 2015) – An investment award from UCL Advances.
• Synthetic Biology Lean Launchpad Class of 2015 (February 2015) – Awarded "Closest to Market" in the Lean Launchpad programme for synthetic biology entrepreneurs.
• Watt Club Medal (June 2014) – The prestigious award given to the undergraduate student who has achieved the highest level of academic excellence throughout their degree at Heriot-Watt University.
• Society of Biology Excellence Award (June 2014) – Given to the top honours student in the biological sciences discipline at Heriot-Watt University.
• London Entrepreneur’s Challenge 2015 Best Presentation Award (December 2014) – Awarded for outstanding presentation in entrepreneurship.
   

Gracie’s projects have consistently received recognition from industry leaders and peers. The Emerging Technology Newsletter, which she curated, was widely read by major companies such as Google, The Guardian, BBC, Meta, Deliveroo, and TikTok, among others. This project played a key role in disseminating the latest developments in emerging technology and innovation to marketing professionals across the globe.
 

Gracie continues to drive the development of Web3 technologies through her work at The Building Blocks and remains deeply involved in the evolving landscape of branding and digital strategy. Her current focus is on expanding the reach of PROOFofBRAND as a leading agency for Web3 communications, while also leveraging her expertise to contribute to societal change through her work with UN Women.

Gracie Page-Fozzati's vision is to drive innovation that makes technology accessible and impactful for everyone. She believes in the power of emerging technologies, such as Web3, to transform industries, empower individuals, and create new opportunities for growth. Gracie is committed to using technology to improve lives, particularly by amplifying underrepresented voices and addressing global challenges. Her focus is on building a more inclusive digital future where everyone can participate and benefit from the opportunities that new technologies provide, while also creating value for businesses and society as a whole.

Gracie Page-Fozzati was awarded the London Business School Entrepreneurship Scholarship in 2015, a scholarship from UCL's Department of Management Science and Innovation to attend the LBS Entrepreneurship Summer School. In 2015, she also won the Bright Ideas 2015 Winner award from UCL Advances, recognising her innovative approach to entrepreneurship. Gracie received the Watt Club Medal from Heriot-Watt University in 2014 for achieving the highest level of academic excellence throughout her degree. In the same year, she was honoured with the Synthetic Biology Lean Launchpad Class of 2015 "Closest to Market" award for her work in synthetic biology entrepreneurship. Additionally, Gracie earned the Society of Biology Excellence Award in 2014 for being the top honours student in the biological sciences discipline at Heriot-Watt University. She also won the London Entrepreneur’s Challenge 2015 Best Presentation Award for delivering an outstanding presentation in entrepreneurship.