Greg “Joz” Joswiak

Greg "Joz" Joswiak is a prominent figure in the technology industry and currently serves as the SVP of Worldwide Marketing at Apple Inc.

Greg "Joz" Joswiak is a prominent figure in the technology industry and currently serves as the Senior Vice President of Worldwide Marketing at Apple Inc. He took over the position from Phil Schiller in 2020. In his role as lead marketer for the company, Joswiak has been responsible for overseeing the marketing strategies and campaigns for a wide range of Apple products, including iPads, iPhones, MacBooks, and services like Apple TV+.

Joswiak's contributions to Apple have been highly significant, with the company acknowledging his pivotal role in the development and launch of groundbreaking consumer products such as the original iPod and iPhone. His expertise and leadership have played a crucial part in shaping Apple's success and establishing its strong presence in the market.

Before his current position, Joswiak joined Apple in June 1986, shortly after graduating from the University of Michigan with a degree in Computer Engineering. In the early stages of his career at Apple, he worked on the development of Macintosh computers and provided support to third-party developers on the Mac platform. Over the course of more than 30 years at Apple, Joswiak has gained extensive experience in marketing and management.

As Vice President of Apple Product Marketing prior to his current role, he successfully managed the product marketing and product management teams responsible for Apple's entire product lineup. Joswiak's educational background, coupled with his invaluable industry experience, has contributed to his accomplishments and influence within Apple.


Gregory Raymond "Joz" Joswiak, born in October 1963, is a prominent figure in the technology industry and currently holds the position of Senior Vice President of Worldwide Marketing at Apple Inc.

Joswiak received his Bachelor of Science in Computer Engineering from the University of Michigan in 1986. During his time at college, his last name, which combines the last names of Apple co-founders Steve Jobs and Steve Wozniak, led to his nickname "Joz," which has stuck with him throughout his career.

Joswiak's journey at Apple began in June 1986 when he joined Apple Computer, having been directly recruited from college. Over the years, he climbed the ranks within the company and by 1997, he became the head of marketing for the PowerBook line. As Apple expanded into mobile hardware, such as the iPod, in 2001, Joswiak took on additional responsibilities in this area. His role further expanded, and by 2007, he became the head of marketing for the revolutionary iPhone.

In 2016, Joswiak was appointed Vice President of Worldwide Marketing at Apple Inc. His contributions to the company have been instrumental, particularly in the patent infringement case against Samsung, where he testified about the risks Apple took to protect its intellectual property.

On August 4, 2020, Joswiak's career reached new heights when he was promoted to the role of Senior Vice President, following the transition of Phil Schiller to the position of Apple Fellow.

Throughout his tenure at Apple, Joswiak has played a vital role in shaping the company's marketing strategies and product launches, contributing to Apple's success and its position as a leading innovator in the technology industry. His extensive experience and dedication to excellence have earned him recognition, including the CoE Alumni Society Merit Award. As Senior Vice President of Worldwide Marketing, Joswiak continues to make significant contributions to Apple's global marketing efforts and its continued growth and success.


Greg Joswiak is known for his visionary approach to the technology industry. Throughout his career, he has demonstrated a deep understanding of consumer needs and a commitment to delivering innovative and impactful products to the market.

Joswiak's vision centres around creating products that seamlessly integrate into people's lives, enhancing their experiences and empowering them to achieve more. He believes in the power of technology to transform the way we live, work, and communicate, and he strives to bring that transformative power to Apple's product lineup.

One of Joswiak's key areas of focus is user-centric design. He recognizes that technology should be intuitive and accessible to all users, regardless of their technical expertise. By prioritizing simplicity, elegance, and functionality, he aims to create products that effortlessly blend into users' daily routines, making technology a natural extension of their lives.

In addition to user-centric design, Joswiak is passionate about innovation. He believes in pushing the boundaries of what is possible and constantly challenging the status quo. By fostering a culture of creativity and exploration within Apple, he encourages teams to think differently and take risks to develop groundbreaking technologies and products.

Furthermore, Joswiak recognizes the importance of sustainability and environmental responsibility. Under his leadership, Apple has made significant strides in reducing its carbon footprint and transitioning to renewable energy sources. He envisions a future where technology and sustainability go hand in hand, with Apple leading the way in creating environmentally conscious products and practices.

Joswiak's vision also extends to the power of storytelling. He understands that it's not just about the features and specifications of a product but also about the emotional connection it creates with customers. By crafting compelling narratives around Apple's products and their impact on people's lives, he aims to forge deep and lasting relationships with customers, building trust and loyalty.

Greg “Joz” Joswiak
Senior Vice President Worldwide Marketing
Known for
Leadership at Apple Inc.
CoE Alumni Society Merit Award Winner
B.S., University of Michigan
Social Media
Mon Feb 26 2024

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