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Gruma (Maseca)

#2340

Rank

$6.61B

Marketcap

MX Mexico

Country

Gruma (Maseca)
Leadership team

Mr. Juan Antonio Gonzalez Moreno (Chairman & CEO)

Lic. Raul Cavazos Morales (Chief Financial Officer)

Mr. Francisco Martinez Saldivar (Chief Operational Officer)

Products/ Services
Food Processing
Number of Employees
20,000 - 50,000
Headquarters
Garza García, Nuevo Leon, Mexico
Established
1949
Net Income
500M - 1B
Revenue
Above - 1B
Traded as
GRUMAB.MX
Social Media
Overview
Location
Summary
Gruma, S.A.B. de C.V., together with its subsidiaries, produces and sells corn flour, tortillas, and other related products. The company offers corn flour, grits snacks and/or cereal, beer grits, and polenta; prepared corn or wheat flours for pancakes, cakes, crêpes, brownies, churros, pizza dough, cachapas, sweet arepitas, etc.; corn and wheat tortillas; tortilla chips, taco shells, and tostadas; flatbreads, including wraps, pita bread, naan, chapatti, pizza doughs, piadina, breakfast breads, and crackers; sauces/dips; palmito; pasta; marinades; and rice and oats. It markets and sells its products under the Maseca, Mission, Guerrero, Tosty, TortiRicas, Rumba, La Cima, Masa Rica, Del Fogón, Delicados, Arroz Luisiana, Tortimasa, Juana, Minsa, Mimasa, Bravos, Tronaditas, and Mexifoods brand names. The company also designs, manufactures, and commercializes machines for production of corn and wheat flour tortillas, and tortilla chips under the TORTEC and RODOTEC names; and designs and manufactures equipment for corn masa flour, such as corn milling machinery, as well as provides engineering, design, and construction services. It provides its products to retail customers, including supermarkets, mass merchandisers, membership stores, and independent stores; food service customers comprising chain restaurants, food service distributors, schools, hospitals, and military; and tortilla manufacturers and corn chip producers. The company distributes its products primarily through independent distributors and wholesalers. It has operations in Mexico, the United States, Central America, Europe, Asia, and Oceania. Gruma, S.A.B. de C.V. was founded in 1949 and is headquartered in San Pedro Garza García, Mexico.
History

The first industrial production facility of corn flour in the world was opened in 1949 under the name "Molinos Azteca, S.A. de C.V.", later shortened to "Grupo Maseca". Expansion quickly led to the government of Costa Rica inviting the company to invest in that country, in 1973. From then on, a long tradition of investments outside of Mexico was followed. In 1977, Grupo Maseca opened a subsidiary in California, pioneering in the production of tortilla in the United States. It would be in Texas, in 1982, where Maseca would open the first production facility of nixtamalized corn flour in that country.

By 1990, the company had subsidiaries in North America and Central America, including the United States, Honduras, and Costa Rica. It was in this year when the company made its initial public offering in the Mexican Stock Exchange as "GIMSA", or "Grupo Industrial Maseca".

Gruma consolidated itself as a holding company after acquiring 10% of Banorte in 1992. From then on, a history of expansions would open subsidiaries around the world, including one in Coventry, England in 2000, and another one in Shanghai, China in 2006, also recently in Ukraine in 2010.

Mission
Gruma seeks to create value for its stakeholders and contribute to society by offering products of high nutritional quality that make life more enjoyable for consumers around the world.
Vision
Gruma’s vision is to be the leader in providing authentic and delicious high quality Mexican products in Mexico, the United States, and throughout the world.
Key Team

Mr. Rogelio Sanchez Martinez (Vice-Pres of Corp. Fin.)

Mr. Homero Huerta Moreno (Chief Admin. Officer & Director)

Adolfo Werner Fritz (Head of Investor Relations)

Mr. Rodrigo Martinez Villarreal (Sec. & Gen. Counsel)

Lilia Gómez (Exec.)

Recognition and Awards
Gruma has been honored with several awards, the most recent being the Innovation Award for its production of the world’s first ground corn pad, the innovative product that has revolutionized the traditional Mexican breakfast. Moreover, Gruma has been recognized with the National Nutrition and Health Innovation Award in Mexico.
References
Gruma (Maseca)
Leadership team

Mr. Juan Antonio Gonzalez Moreno (Chairman & CEO)

Lic. Raul Cavazos Morales (Chief Financial Officer)

Mr. Francisco Martinez Saldivar (Chief Operational Officer)

Products/ Services
Food Processing
Number of Employees
20,000 - 50,000
Headquarters
Garza García, Nuevo Leon, Mexico
Established
1949
Net Income
500M - 1B
Revenue
Above - 1B
Traded as
GRUMAB.MX
Social Media