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Gusto Collective

Asia’s leading brand technology group, enabling tech-powered storytelling and marketing solutions.

Categories

Technology  

CN China

Country

Gusto Collective
Leadership team

Chloe Reuter (Founding Partner and Vice Chair)

Jeff Zielinski (CFO)

Michael NG (COO)

Industries

Technology

Products/ Services
AR specialism, Web 3.0 specialism, metahuman specialism, luxury specialism
Number of Employees
100 - 500
Headquarters
Hong Kong, Hong Kong
Established
2020
Company Type
Private company limited by shares or Ltd
Social Media
Overview
Location
Summary

Gusto Collective is Asia's leading brand technology group Group, founded in January 2020 by technology and marketing veteran Aaron Lau. With over 170 full-time employees called "Gustodians" and offices in Hong Kong, Shanghai, Tokyo, and London, Gusto Collective specializes in four core service specialisms: AR/VR, metahumans, luxury, and Web3. The company aims to redefine next-generation customer experiences by combining tech-powered storytelling and cutting-edge martech solutions.

As the first brand technology group in Asia, Gusto Collective has gained industry recognition and accolades. It has been featured as one of Forbes Asia's 100 Companies to Watch and has received multiple awards for excellence in NFT Innovations. The group is supported by prominent investors and industry players such as Animoca Brands, Gaw Capital, and Cyberport Hong Kong.

The Collective brings together a diverse team of creative storytellers, data scientists, and technologists who are passionate about creating, building, and activating innovations that challenge the boundaries of traditional marketing. Gusto Collective works with renowned luxury and premium brands, including Harrods, Canada Goose, Swire Hotels, Estee Lauder Companies, CSL, DFI Retail Group, Tourism Australia, and LVMH. With its expertise in crafting immersive narratives and providing advanced tech-integrated solutions, the company aims to reshape the marketing landscape by seamlessly integrating Web2 and Web3 realms.


History

Gusto Collective, Asia's leading Brand Technology Group, was founded in January 2020 by Aaron Lau, a technology and marketing veteran. With a vision to redefine next-generation customer experiences through the convergence of tech-powered storytelling and cutting-edge martech solutions, Gusto Collective quickly established itself as Asia's leading brand Technology holding company.

From its inception, Gusto Collective aimed to seamlessly bridge the realms of Web2 and Web3, specializing in crafting immersive narratives and providing advanced tech-integrated offerings. The Collective brought together a diverse team of creative storytellers, data scientists, and technologists who shared a passion for creating, building, and activating innovations in the marketing industry.

The company was honored as one of Forbes Asia's "100 Companies to Watch," acknowledging its potential for growth and impact. 

Gusto Collective's success continued as it secured partnerships with leading investors and industry players, including Animoca Brands, Gaw Capital, and Cyberport Hong Kong. These partnerships not only provided valuable support but also validated the company's innovative approach and potential for future growth.


Mission

Gusto Collective's mission is to redefine customer experiences by leveraging technology and storytelling in the realm of Brand Technology. The company aims to bridge the gap between Web2 and Web3, creating innovative and immersive narratives that engage audiences on a deeper level. By combining cutting-edge martech solutions with a passion for creativity, Gusto Collective strives to push the boundaries of traditional marketing and empower brands to connect with their customers in new and impactful ways.

Their mission is to challenge the status quo and reimagine how brands can leverage emerging technologies, such as AR/VR and metahumans, to deliver exceptional customer experiences. By partnering with renowned luxury and premium brands, Gusto Collective aims to be at the forefront of the industry, driving innovation, and setting new standards for brand engagement in the digital age.


Vision

The vision of Gusto Collective is to be the leading force in revolutionizing the intersection of technology and branding. They envision a future where brands seamlessly integrate advanced technologies, immersive storytelling, and data-driven insights to create extraordinary experiences for their customers. By embracing the potential of Web3 and emerging technologies, Gusto Collective aims to shape the next generation of customer engagement.

At the core of their vision is the belief that technology and creativity can come together to unlock new possibilities and transform the way brands connect with their audience. Gusto Collective envisions a world where brands can leverage augmented reality (AR), virtual reality (VR), metahumans, and other cutting-edge technologies to deliver captivating and personalized experiences that leave a lasting impact.

By pushing the boundaries of innovation and collaboration, Gusto Collective aims to be a catalyst for change in the industry, setting new standards and inspiring others to embrace the power of brand technology. They strive to be the go-to partner for luxury and premium brands, helping them navigate the evolving digital landscape and unlock the full potential of technology to drive growth, brand loyalty, and customer engagement.


Key Team

Aaron Lau (Founder and CEO)

Chloe Reuter (Founding Partner and Vice Chair)

Jeff Zielinski (CFO)

Michael NG (COO)

Caroline York (Director of Marketing)

Shashin Surti (Managing Director, Shanghai)

Charmaine Lin (Managing Partner, Shanghai)

Shabaz Hussain (Managing Partner, Japan)

Gwen Nguyen (Managing Partner, Japan)

Lucas Cheung (Managing Partner, Hong Kong)

Dante Tsang (CTO, Hong Kong)

Nic Lam (Creative Director, Hong Kong)


Recognition and Awards
Gusto Collective has been honored as one of Forbes Asia's "100 Companies to Watch," a recognition that highlights their potential for growth and impact in the industry. The company has also been recognized as a multi-award winner for excellence in NFT (Non-Fungible Token) innovations. NFTs have gained significant attention in recent years, and Gusto Collective's expertise in this emerging field has been acknowledged by the industry. Gusto Collective has been celebrated as a TADs (Top Augmented Design Studio) multi-award winner, further solidifying their expertise in augmented reality (AR) and immersive experiences. Their AR projects, such as "Art For Everyone" at the Hong Kong Museum of Art and the csl 5G x Mirror campaign, have received acclaim for their creativity and impact. Gusto Collective has a global clientele under its flagship, including renowned luxury and premium brands like Harrods, Canada Goose, and Estee Lauder Companies.

Products and Services

AR Specialism: Gusto Collective specializes in cutting-edge Augmented Reality (AR) solutions that provide next-generation experiential reality and immersive experiences. They have worked on special projects such as "Art For Everyone" at the Hong Kong Museum of Art, csl 5G x Mirror campaign (a 5G Lens AR activation), Pixar Fest (Character Mobile AR Activation), and Gullu Gullu Mascot (7-11 IP Development & AR Content Activation).

Metahuman Specialism: With an emphasis on blended realities, Gusto Collective leverages innovative and high-fidelity virtual human technology. They have worked on projects like "Drowning in Love" Live Generative Art (Phillips x MonoC), "Garden of Eden" AR Art Installation (HKLCSD x MonoC), "Corona Florella" Generative Art Series (Digital Art Fair x MonoC), and Aja (Urban Sports and Fashion Metahuman).

Web 3.0 Specialism: Gusto Collective offers revolutionary branding and marketing solutions to help brands venture into the world of Web3. They have worked on projects such as the "Warriors of Future" Virtual Showroom and "Warriors of Future" NFT Program, which encompass a 360-degree holistic Web 3.0 marketing program.

Luxury Specialism: Gusto Collective redefines modern luxury through multi-dimensional consulting, creativity, and connections. They provide comprehensive services that help luxury brands elevate their presence and engage with their audience in meaningful ways.


References
Gusto Collective
Leadership team

Chloe Reuter (Founding Partner and Vice Chair)

Jeff Zielinski (CFO)

Michael NG (COO)

Industries

Technology

Products/ Services
AR specialism, Web 3.0 specialism, metahuman specialism, luxury specialism
Number of Employees
100 - 500
Headquarters
Hong Kong, Hong Kong
Established
2020
Company Type
Private company limited by shares or Ltd
Social Media

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