Hightouch

Hightouch is a flexible and secure data and AI platform designed to enhance marketing and personalisation efforts. The platform offers two key features: AI Decisioning and Composable Customer Data Platform (CDP). Hightouch enables real-time personalisation and targeting by leveraging data from existing platforms, allowing marketers to deliver optimised experiences to each customer.
 

The AI Decisioning Platform helps marketers create 1:1 personalised experiences by using AI agents that make real-time decisions based on customer data. It eliminates the need for manual segmentation, enabling faster, data-driven marketing campaigns. This feature supports continuous testing and learning, ensuring that campaigns are always evolving to meet customer needs.
 

The Composable CDP is a modular platform that sits on top of a company’s existing data warehouse, making it easy for marketers to use all their data for campaigns. It provides a self-service environment where marketers can create custom audiences, plan customer journeys, and deliver personalised content in real-time, all without the need for duplicating data or compromising security.
 

Hightouch integrates with over 250 tools, including major platforms like Salesforce, Google Ads, Facebook Ads, and HubSpot. It works seamlessly with data warehouses like Snowflake, Databricks, and BigQuery, ensuring that companies can leverage all their data in one place.
 

Security is a major priority, with Hightouch adhering to enterprise-level standards, including SOC 2 Type 2 and ISO 27001 certifications. The platform is designed to grow with businesses, offering scalable, usage-based pricing to ensure flexibility and cost-efficiency.

Hightouch is a data and AI platform founded in 2018 by Kashish Gupta, Tejas Manohar, and Joshua Curl in San Francisco. The founders previously worked with customer data platforms and AI, recognising the limitations of existing tools. They aimed to create a platform that allows marketing teams to activate customer data directly from their data warehouse, leading to the development of Hightouch.
 

Initially, Hightouch focused on a travel booking Slackbot. However, after realising the potential of enabling business and marketing teams to activate customer data, they pivoted to build a platform that sits on top of an organisation’s existing data infrastructure. This approach aimed to unlock a more performant, flexible, and secure solution to activating customer data at scale.
 

In 2019, Hightouch participated in Y Combinator's Summer batch, which provided early exposure and growth opportunities. The company introduced its Reverse ETL platform, enabling businesses to sync data from their data warehouse to various tools like Salesforce, HubSpot, and Google Ads. This functionality empowered marketing teams to use data for personalised campaigns without duplicating storage or compromising security.
 

Hightouch's customer base grew rapidly, including notable companies like Warner Music Group, PetSmart, and Fundrise. In 2022, the company expanded its offerings by introducing AI Decisioning, allowing businesses to deliver personalised experiences at scale using machine learning.
 

In 2023, Hightouch acquired HeadsUp, a workflow automation startup, to enhance its platform's capabilities. The company also raised $38 million in funding, bringing its valuation to $615 million.
 

By 2025, Hightouch had raised a total of $91.7 million in funding, with investors including Databricks Ventures, HubSpot Ventures, Salesforce Ventures, and Uncharted Ventures. The company launched a $1.3 billion employee tender offer to offer liquidity and attract AI talent.
 

Today, Hightouch continues to serve a diverse range of industries, including retail, e-commerce, media, financial services, healthcare, and B2B SaaS. The platform's modular approach allows businesses to start with AI Decisioning or any part of the Composable CDP, providing flexibility to meet specific needs. Hightouch's commitment to enabling marketing teams to leverage their data warehouse for personalised experiences remains central to its mission.

Hightouch’s mission is to empower marketing teams by providing them with the tools to activate and personalise customer data directly from their data warehouses. The platform helps businesses build real-time, data-driven campaigns that are both secure and scalable. By using AI and machine learning, Hightouch allows companies to deliver unique, personalised experiences at scale, without the need for complex integrations or manual data work. Hightouch aims to simplify data-driven marketing, enabling companies to focus on creating impactful customer relationships while maintaining control over their data.

Hightouch’s vision is to make data-driven marketing easy, flexible, and accessible for every business. The company strives to help businesses leverage their existing data to create highly personalised, real-time customer experiences. By providing a platform that integrates seamlessly with a company's data infrastructure, Hightouch envisions a world where marketing is not constrained by rigid systems but can evolve dynamically with customer needs. Its goal is to become the go-to platform for businesses looking to optimise their marketing strategies using AI and real-time data to drive better customer engagement and growth.

Hightouch has received recognition for its innovative approach to customer data and AI-powered marketing. The company has been acknowledged by leading industry players for its ability to help businesses unlock the full potential of their data. Its platform has been adopted by some of the world’s most innovative companies, including Warner Music Group, PetSmart, and Fundrise. Hightouch’s AI-driven solutions have been praised for improving marketing efficiency, increasing customer engagement, and driving growth. The company has also earned investment from prominent venture capital firms, including Databricks and Snowflake, validating its position in the tech industry.

Hightouch is a comprehensive data and AI platform designed to enable businesses to leverage their data for real-time personalisation, targeting, and campaign optimisation. It provides a wide range of products and services aimed at improving marketing efficiency, customer engagement, and overall business growth. Here’s an overview of the main products and services that Hightouch offers:
 

AI Decisioning Platform
 

The AI Decisioning platform is at the heart of Hightouch's offerings. It helps businesses create personalised, data-driven experiences for customers without relying on manual segmentation. The platform uses machine learning to optimise decisions based on customer data, making it possible to personalise content in real-time. 

By automating decisions about which content to send to which customer, businesses can significantly improve customer engagement and loyalty. This product enables dynamic, 1:1 personalisation across different marketing channels, allowing companies to experiment with content and delivery in real-time without needing complex A/B testing processes.

Composable Customer Data Platform (CDP)
 

Hightouch’s Composable CDP provides businesses with an easy way to activate their existing customer data for marketing purposes. Unlike traditional CDPs, which are rigid and often require a lot of data migration, Hightouch’s CDP is flexible and can be layered on top of a company's existing data warehouse. 

This means businesses don’t need to duplicate their data or disrupt their current systems to use Hightouch. It enables marketers to create audiences, build customer journeys, and deliver personalised messages, all without any technical hassle. The platform supports a self-service model, meaning that marketing teams can directly access the data they need to execute their campaigns, without requiring help from technical teams.
 

Reverse ETL
 

Reverse ETL is another key product offered by Hightouch. This feature allows businesses to sync data from their data warehouse to a wide range of external tools and platforms. Instead of copying data to various locations, Hightouch enables marketers to send data directly from their warehouse to the tools they already use, like Salesforce, HubSpot, or Google Ads. 

This ensures that the data is always up to date and accessible across all marketing tools, making campaigns more efficient and reducing the risk of errors caused by data inconsistencies.

Real-time Personalisation
 

Real-time personalisation is a core service of Hightouch, allowing businesses to deliver tailored experiences based on customer behaviour. Using the platform’s data, Hightouch can deliver personalised content across websites, apps, and email campaigns almost instantaneously. 

This helps businesses engage customers in a meaningful way, improving conversion rates and customer satisfaction. The platform uses data signals in real time to dynamically adjust the content customers see, whether it’s a product recommendation or a special offer, increasing the relevance of the message and enhancing the customer experience.

Audience Building
 

With Hightouch, marketers can easily create and manage custom audiences based on the full range of customer data available. The platform’s no-code audience builder allows marketers to explore, test, and refine different audience segments based on various criteria. 

These audiences can then be used for targeted campaigns, ensuring that the right messages reach the right people. This service provides flexibility and control, allowing marketers to segment their audience in ways that align with their specific goals and strategies.

Campaign Optimisation and Insights
 

Hightouch also offers advanced tools for campaign optimisation and performance analysis. Through its AI-powered insights, businesses can track the performance of their campaigns in real time and adjust strategies accordingly. 

The platform measures engagement metrics, such as open rates, click-through rates, and conversion rates, providing actionable insights that help marketers improve their strategies. These insights ensure that campaigns are continuously evolving, maximising their effectiveness over time.
 

Integration with 250+ Tools
 

One of Hightouch's major strengths is its ability to integrate with over 250 tools. This includes popular marketing platforms like Google Ads, Facebook Ads, Salesforce, and HubSpot. The platform also integrates with analytics tools, customer success platforms, and many others, making it easy for businesses to connect their existing systems with Hightouch.

The seamless integration ensures that data flows smoothly between systems, empowering marketers to create highly targeted, data-driven campaigns without manual effort.

Security and Compliance

Hightouch places a strong emphasis on security and compliance, ensuring that businesses can trust the platform with their data. The platform is certified with SOC 2 Type 2 and ISO 27001, ensuring that data is handled securely and in compliance with industry standards. Hightouch does not store any customer data itself, instead reading directly from the data warehouse, which ensures that businesses retain full control over their data.