IDNA TECHNOLOGY LIMITED

iDNA is a cutting-edge technology company that offers innovative solutions to businesses, cities, and countries and part of Ztudium Limited. The company provides white-label mobile app and web CRM platforms that integrate core functionalities to drive digital transformation, such as Artificial Intelligence (AI), blockchain, and financial data-driven strategies. Founded by a team of thought leaders, academics, technologists, and financial experts, iDNA aims to build premium platforms with cutting-edge technologies that can address the challenges of a rapidly changing world. iDNA's flagship product is a white-label SaaS mobile app that enables organizations and companies to digitize their businesses, products, and communities. The app is powered by blockchain and AI technology and integrates a content management system (CMS) and customer relationship management (CRM) backend. In addition to the CMS and CRM, the app features messaging, wallet and payment capabilities, a marketplace for mobile commerce (m-commerce), social components, and a rewards engine. iDNA empowers businesses to leverage the latest technologies to enhance their digital presence, improve customer engagement, and drive growth. iDNA collaborates with international brands and organisations, including American Express, Greenpeace, Microsoft Ventures, MasterCard, Saxo Bank, Phillips, INSEEC, IBM, and United Nations to bring ground-breaking solutions to its users.

iDNA is a technology company that has made significant strides in the digital landscape. Its parent company, Ztudium Limited, founded Techabc in 2020 as a Wiki marketplace and messaging app solution to facilitate the building of smart tech cities. The company's innovative approach soon earned it a reputation as a leader in the field, with the launch of its indexDNA, which enabled the first holistic ranking system for the global top cities around the world based on smart governance and centered with a humanistic approach. To facilitate networking and sharing, iDNA launched its feature-packed platform, which includes fintech solutions, market apps, and an inclusive smart cities app for individuals, enterprises, governments, and organizations. The company's first project launch and case study was OuguiyaTI, a financial cooperative app and CRM for a community of 250K members that included the Client Central Bank Mauritania and the lending co-operatives PROCAPEC. iDNA continued to push boundaries with the launch of The Blueprint for Smart Cities, a research report in collaboration with citiesabc/indexDNA, the University of Durham, the University of Surrey, Big Innovation Centre, and World Smart Cities Forum in 2022. This report further cemented iDNA's reputation as a thought leader and innovator in the technology space. With its strong emphasis on smart governance, humanistic approach, and data-driven strategies, iDNA is poised to lead the way in the digital transformation of businesses, cities, and countries.

The mission of iDNA is to drive digital transformation through innovative technology that leverages the power of AI, blockchain, financial data-driven strategies, and a humanistic approach. The company's white-label SaaS app is designed to help organizations and companies digitize their businesses, products, and communities, providing an integrated experience in one single environment that creates a growing attractiveness for users and external merchants. iDNA is committed to promoting a humanistic approach to digital transformation, with a strong emphasis on smart governance, sustainability, and social responsibility. iDNA's mission is also driven by a commitment to research and development. The company collaborates with leading universities and business schools to stay at the forefront of emerging technologies, such as distributed ledger technology and machine learning. Through its research initiatives and reports, such as The Blueprint for Smart Cities, iDNA aims to provide insights and guidance that will enable businesses and governments to make informed decisions and implement data-driven strategies that drive growth and innovation.

The company's vision is centred around the goal of creating a more connected, efficient, and sustainable world through the power of technology. iDNA envisions a future where digital transformation is accessible and inclusive to all individuals, organizations, and governments. The company aims to create a world where technology empowers people to achieve their full potential, enhance their efficiency, and improve their quality of life. In line with its humanistic approach, iDNA's vision is to create technologies that are sustainable, socially responsible, and prioritize the well-being of individuals and communities. The company aims to be a catalyst for positive change, driving innovation that creates value for stakeholders while preserving the environment and enhancing social welfare.

In 2020, iDNA launched its white-label mobile app and web CRM, which integrates blockchain, AI, CMS, and CRM functionalities, among others. The app allows organizations to digitize their businesses and products with various features such as messaging, wallet and payments, marketplace m-commerce, social components, and a rewards engine. iDNA also launched its fintech solution and market app to facilitate networking and sharing platforms for individuals, enterprises, governments, and organizations. The app was designed to be digitally inclusive for everyone. One of the first case studies and project launches by iDNA was the OuguiyaTI, a financial cooperative app and CRM for a community of 250K members in Mauritania. This project was implemented in collaboration with the Central Bank of Mauritania and the lending cooperatives PROCAPEC. iDNA's indexDNA feature enabled the first holistic ranking system for the global top cities based on smart governance and centered with humanistic approach. In 2022, iDNA launched "The Blueprint for Smart Cities," a research report in collaboration with citiesabc/indexDNA and several universities, including the University of Durham, University of Surrey, Big Innovation Centre, and World Smart Cities Forum. The report aimed to provide insights and recommendations for building smarter cities around the world.