iFresh

The company was established with the capital of ?50,000 by Mustafa. Mustafa holds 50 percent share in the company, and his four cousins hold the rest. The company has supplied ten packets of one-kilogram batter to 20 stores in Bengaluru under the brand name ‘ID’ – operating from a 550 square feet space with two grinders, a mixer, and a sealing machine.The company made a profit from day one. Soon, Mustafa invested INR 6 lakh more to add more machines. At the same time, They also moved to a bigger space of 800 sq ft.

As the demand for their product increased, Mustafa invested another Rs 40 lakh in 2008 and bought a 2,500 square feet shed in the Hoskote Industrial Area at Bangalore. In 2009, he sold his property in Kerala that he had purchased while working in Dubai and pumped in an additional Rs 30 lakh into the business.

In two years, the company was making 2000 Kg of batter daily. And also, the number of stores partnered with them was increased to 300.In 2014, ID Fresh foods raised Rs 35 crore in the first round of funding from Helion Venture Partners. In 2016, ID Fresh foods manufacture around 50,000 kg of batter daily from their units across the country and one in Dubai, which converts into a million idlis.