Integral Ad Science

#4954

Rank

$1.71B

Marketcap

United States

Country

Leadership team

Ms. Lisa Utzschneider (CEO & Director)

Mr. Oleg Bershadsky (Chief Operating Officer)

Ms. Helene Monat (Co-Founder and Member of Advisory Board)

Products/ Services

Advertising, Analytics, Big Data, Digital Media

Number of Employees

500 - 1000

Headquarters

New York, New York, United States

Established

2009

Company Registration

SEC CIK number: 0001842718

Net Income

5M - 20M

Revenue

100M - 500M

Traded as

IAS

Social Media

URL

https://integralads.com

Overview

Location

Recognition and Award

References

Summary

Integral Ad Science Holding Corp. operates as a digital advertising verification company in the United States, the United Kingdom, Germany, Italy, Spain, Sweden, Singapore, Australia, France, Japan, Canada, India, and Brazil. The company provides IAS Signal, a cloud-based technology platform that offers actionable insights; and deliver independent measurement and verification of digital advertising across devices, channels, and formats, including desktop, mobile, connected TV, social, display, and video. Its digital media quality solutions offer ad fraud detection and prevention, viewability, brand safety and suitability, contextual targeting, inventory yield management, and reporting. The company offers Quality Impressions, a metric designed to verify that digital ads are served to a real person rather than a bot, viewable on-screen, and presented in a brand-safe and suitable environment in the correct geography; Context Control solution that delivers contextual targeting and brand suitability capabilities; pre-bid programmatic and post-bid verification solutions for advertisers; and optimization and verification solutions for publishers. It serves advertisers and agencies, publishers, advertising/audience networks, and supply side platforms. The company was founded in 2009 and is headquartered in New York, New York.

History

Integral Ad Science started as AdSafe Media, an online ad verification company. It was founded by Will Luttrell, Helene Monat, Foster Provost, Bryan St. John, Josh Attenberg and Kent Wakeford in 2009, with initial investment from Coriolis Ventures. In 2010, AdSafe Media raised more than $7 million in Series B funding led by Accomplice. In 2012, the company raised an additional $10 million in funding from Pelion Venture Partners, Accomplice and Coriolis Ventures.In 2012, AdSafe Media rebranded as Integral Ad Science, a media valuation company. In 2013, Crain's New York Business recognized Integral as one of the Best Places to Work.In January 2014, Integral's ad verification technology was accredited by the Media Rating Council. The company also raised $30 million in a Series D funding round led by August Capital. It has raised more than $47 million in total funding. In February 2014, Integral Ad Science acquired Simplytics, a UK-based mobile advertising analytics company. In March 2014, the company announced international offices in Singapore and Germany. In September 2014, the company announced Causal Impact, a ROI measurement tool for online advertising. It was recognized on Crain's 2014 Fast 50 and Best Places to Work.Forbes named Integral as one of America's Most Promising Companies of 2014. Integral was also ranked on the 2014 Inc. 5000 list. In January 2015, Integral's video ad viewability technology was accredited by the Media Rating Council. Integral announced its expansion to Sydney, Australia in early 2015. In February 2015, the company opened its Anti-Fraud Lab for research and development of fraud detection and prevention in Seattle, Washington. In March 2015, Integral acquired Veenome, a DC-based video advertising analytics company. In July 2016, Integral acquired Swarm Enterprises, a San Francisco-based bot detection company to bolster their advertising fraud detection product.In December 2018, Lisa Utzschneider was hired as the chief executive officer of IAS. The former CEO, Scott Knoll, moved into an advisory role.

Mission

To be the global benchmark for trust and transparency in digital media quality for the world’s leading brands, publishers and platforms. We do this through data-driven technologies with actionable real-time signals and insight.

Vision

To be the most trusted partner in the digital advertising ecosystem.

Key Team

Anil Sukumaran (Chief Accounting Officer)

Mr. Thomas V. Joseph (Chief Technology Officer)

Mr. Jonathan Schaffer (Head of Investor Relations)

Mr. Noah F. Webster (Chief Legal Officer)

Ms. Lisa Nadler (Chief HR Officer)

Mr. Robert Janecek (Chief Information Officer)

Ms. Tania R. Secor (Chief Financial Officer)

Recognition and Awards

Integral Ad Science won 5 awards in 2022 and 1 award in 2021. In 2022, Integral Ad Science won for Best Company Culture 2022, Happiest Employees, Best Leadership Teams 2022, Best Marketing Team 2022 and Best Places to Work in New York 2022. In 2021, Integral Ad Science won for Best Company for Diversity 2021. Based on 5,794 ratings and 210 participants, employees at Integral Ad Science are very satisfied with their work experience. The overall culture score, 84/100 or A+, incorporates employee ratings based on their feedback on the Perks And Benefits, CEO Rating, Executive Team and more.