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International Sports Broadcasting

ISB specialises in host broadcasting and innovative solutions for international sporting events, delivering exceptional coverage worldwide.

Categories

Media and Communications  

ES Spain

Country

International Sports Broadcasting
Leadership team

Manolo Romero  (Founder)

Ursula Romero  (CEO)

Industries

Media and Communications

Products/ Services
Host Broadcasting, Remote Production, Rights and Sales Distribution, Equipment and Production Teams, Consultancy
Number of Employees
50 - 100
Headquarters
Madrid, Spain
Established
1996
Social Media
Overview
Location
Summary

International Sports Broadcasting (ISB) is a global leader in sports media, specialising in host broadcasting for major international events. Founded in 1996 by Manolo Romero, a pioneer in sports television, ISB operates from its headquarters in Madrid, Spain, and Salt Lake City, USA. The company is renowned for its expertise in delivering high-quality coverage of events like the Olympic Games, Paralympic Games, and Pan American Games.

ISB has broadcast over 25,000 hours of content across 150+ countries and 180 territories, employing a diverse team from over 50 nationalities. 

Ursula Romero, ISB’s CEO, leads the company with a focus on innovation and efficiency. ISB has worked with numerous global organisations, including the International Paralympic Committee, Fédération Équestre Internationale, and the World Karate Federation.

In 2001, ISB was tasked by the International Olympic Committee (IOC) to establish Olympic Broadcasting Services (OBS), managing host broadcasting for the Olympic Games until 2012. ISB has played a key role in broadcasting innovations, including the introduction of High-Definition Television, high-speed slow-motion cameras, and the Multi-Channel Distribution Service. These advancements have enhanced the viewing experience for audiences worldwide.

ISB's contributions to the industry have earned it several prestigious awards, including Olympic Golden Rings and Emmy Awards. The company was also recognised with the Innovation Prize at the 2015 SPORTEL Awards for its use of Mini High-Speed Slow-Motion cameras.

The company’s services include host broadcasting, remote production, rights and sales distribution, equipment supply, and consultancy. ISB’s remote production facilities in Boadilla del Monte, Madrid, provide cost-effective solutions for global clients. Its rights and sales distribution services maximise event reach through strong relationships with broadcasters worldwide.

History

International Sports Broadcasting (ISB) was established in 1996 by Manolo Romero, a pioneer in sports broadcasting. The company was created to provide host broadcast services for major international sporting events. With headquarters in Madrid, Spain, and Salt Lake City, USA, ISB quickly gained recognition for its expertise in delivering high-quality sports coverage.

One of ISB’s earliest significant roles was as the host broadcaster for the Salt Lake City 2002 Winter Olympic Games. This event marked the first time ISB was fully involved in an Olympic Games, producing over 10,000 hours of content. ISB also provided host broadcasting services for the 2002 Paralympic Games, setting a strong precedent for its future involvement in major events.

In 2001, ISB was approached by the International Olympic Committee (IOC) to establish Olympic Broadcasting Services (OBS). This new entity was responsible for managing the host broadcasting operations for all Olympic Games, Winter Olympic Games, and Youth Olympic Games until 2012. Under ISB’s management, OBS set high standards for sports broadcasting, ensuring comprehensive coverage of events.

ISB continued to expand its portfolio, serving as the host broadcaster for the Torino 2006 Paralympic Games, the Rio 2007 Pan American Games, and the Guadalajara 2011 Pan American Games. Alongside these events, ISB introduced several technological innovations, including High-Definition Television, high-speed slow-motion cameras, and the Multi-Channel Distribution Service.

The company’s work has been recognised with numerous awards, such as the Olympic Golden Rings, Emmy Awards, and the Innovation Prize at the SPORTEL Awards in 2015. ISB was honoured for its innovative use of Mini High-Speed Slow-Motion cameras.

Currently, ISB provides a range of services, including host broadcasting, remote production, rights and sales distribution, and consultancy. Its most recent advancements focus on cost-effective and technologically enhanced solutions for global sports coverage. ISB continues to shape the future of sports broadcasting, working with organisations like the International Paralympic Committee and the Fédération Équestre Internationale. It has broadcast over 25,000 hours of content across 150+ countries, employing a diverse team from more than 50 nationalities.

Mission

International Sports Broadcasting (ISB) is dedicated to providing high-quality broadcast coverage of major international sporting events. The company aims to bring sports closer to global audiences by using innovative technologies and efficient production methods. ISB’s mission is to support event organisers, broadcasters, and rights holders with reliable, cost-effective, and comprehensive solutions for sports broadcasting. By delivering exceptional services such as host broadcasting, remote production, and rights distribution, ISB ensures that every event reaches its full potential, connecting fans worldwide and showcasing the achievements of athletes on a global stage.

Vision

International Sports Broadcasting (ISB) envisions a world where sports broadcasting bridges cultures and inspires global unity. The company strives to be a leader in advancing the technologies and practices that define the future of sports media. ISB aims to set new benchmarks in accessibility, efficiency, and innovation, ensuring that sports events are broadcast seamlessly to audiences across the globe. By fostering strong partnerships with organisations and broadcasters, ISB seeks to create a lasting legacy in sports broadcasting, celebrating the spirit of sport and its power to connect people everywhere.

Key Team

Manolo Romero (Founder)

Ursula Romero (CEO)

Shane Quinn (Production Lead)

Razvan Anghel (Television Director)

Guilherme Fagundes ( Senior Logger)

Michèle Naili (Media Chief Liaison ISB COP 29)

Linda Musco ( Deputy Production Manager)

Rishi Shah (Logger - COP 29)

Recognition and Awards

The company has been honoured with multiple Olympic Golden Rings, recognising outstanding broadcast coverage of the Olympic Games. ISB has also earned Emmy Awards, highlighting its exceptional contributions to television broadcasting. In 2015, at the SPORTEL Awards in Monaco, ISB received the Innovation Prize for its innovative use of Mini High-Speed Slow-Motion cameras.

Products and Services

International Sports Broadcasting (ISB) offers a wide range of products and services designed to meet the needs of international sporting events and broadcasters. The company specialises in host broadcasting, remote production, rights and sales distribution, equipment supply, and consultancy. Each service is tailored to ensure that sporting events are covered with precision and delivered to global audiences with the highest standards.

Host Broadcasting

Host broadcasting is one of ISB’s core services. It involves producing and delivering live coverage of sporting events for rights-holding broadcasters worldwide. ISB manages the technical and production aspects, ensuring seamless coverage that captures every key moment of an event. From on-site production to international distribution, ISB provides complete solutions to ensure broadcasters and audiences receive high-quality, uninterrupted content.

Remote Production

ISB operates a remote production facility in Boadilla del Monte, Madrid. This facility offers cost-effective and technologically advanced solutions for producing live broadcasts without requiring large on-site teams. The remote production services use the latest innovations, such as the Simplylive system, to ensure smooth and efficient production workflows. This approach reduces costs while maintaining the same level of excellence that ISB is known for.

International Sports Broadcasting rights and sales distribution

ISB helps event organisers and rights holders maximise the reach and revenue of their sporting events through strategic rights and sales distribution. The company has built strong relationships with broadcasters worldwide, enabling it to distribute rights effectively. This service ensures that events reach the largest possible audience while providing value to organisers and broadcasters alike.

Equipment and Production Teams

ISB provides fully equipped production teams to meet the demands of any sporting event, regardless of its size or location. The company offers a comprehensive range of equipment, including cameras, RF solutions, and audio systems, along with experienced professionals such as camera operators, directors, and coordinators. These teams work closely with event organisers to deliver world-class coverage.

International Sports Broadcasting consultancy

ISB offers consultancy services to support event organisers and broadcasters in planning and executing successful sports broadcasts. The consultancy covers various areas, including rights sales, production coordination, and event management. ISB’s experienced team provides step-by-step guidance to ensure that goals are met efficiently and effectively.

Technology and Innovation

In addition to these services, ISB is known for its use of innovative technologies to enhance the quality of sports broadcasting. The company has pioneered advancements such as high-speed slow-motion cameras, High-Definition Television (HDTV), and the Multi-Channel Distribution Service. These technologies allow ISB to deliver exceptional viewing experiences and set new standards in the industry.

Customised Solutions

ISB offers customised solutions tailored to the specific needs of each event or broadcaster. Whether it’s a single-sport competition or a multi-sport international event, ISB provides flexible options that align with the scale and requirements of the project.

References
International Sports Broadcasting
Leadership team

Manolo Romero  (Founder)

Ursula Romero  (CEO)

Industries

Media and Communications

Products/ Services
Host Broadcasting, Remote Production, Rights and Sales Distribution, Equipment and Production Teams, Consultancy
Number of Employees
50 - 100
Headquarters
Madrid, Spain
Established
1996
Social Media