Ursula Romero

Ursula Romero is a recognised international sport broadcaster, film producer and director. With an extensive career in international sports broadcasting, Ursula has worked for all Olympic and Paralympic Games since 1996 in a variety of production roles as well as two FIFA World Cups, while also hosting various World Championship events.

The daughter of legendary sports broadcaster, Manolo Romero, Ursula currently serves as the CEO of International Sports Broadcasting Company (ISB). Under her leadership, ISB also introduced live feed cinematic cameras on a plug-and-play workflow during the World Karate Federation Budapest World Championships.

Ursula has particular expertise in the outdoor races field, having planned events like Cycling Track, Cycling Road Race, Cycling Time Trial, Mountain Bike, Marathon, Triathlon for the 2012 Olympic Games in London. She has also served as an Associate Producer for the coverage of the Opening and Closing Ceremonies for the Olympics in Salt Lake City and Beijing and for the Pan American Games in Rio de Janeiro and Guadalajara.

For the 2015 European Games in Baku, she received the “Innovative Use of Mini HSSM Cameras” award at the SPORTEL AWARDS Ceremony for her work as Producer and Director for various sports such as Beach Volleyball, BMX, Cycling Road, Triathlon and Swimming.

As part of the Global Esports Federation (GEF), she serves on the GEF Digital, Technology, Innovation Commission and GEF Culture Focus Group.

Ursula Romero is also a TV and film producer and director, with about two decades of experience in the media and broadcasting industry. She has also been involved in the production of two Oscar Ceremonies in Los Angeles as well as producing the Announcement Ceremony for the 2009 and 2011 IOC Sessions where the winning city of the 2016 and 2018 Olympic Games was announced.

An avid film-maker, Ursula is currently in post-production for her second feature film, Winter of the Crow, as a producer. She is also on the TV Commission of the UIPM.

Ursula is a Bachelor of Arts from the University of Utah in Film Arts and Video Studies. She is also a graduate of the London Film Academy, holding a Master's degree in Cinematography and Film/Video Production. 

Ursula Romero has had an extensive career in sports broadcasting, having actively participated in numerous Olympic and Paralympic Games since 1996. She is the daughter of Manolo Romero, the founder of Olympic Broadcasting Services, and a pioneer in the sports broadcasting industry.

She has played pivotal roles in organising two FIFA World Cups and the production of World Championship events. Ursula was also  involved in the production of two Oscar Ceremonies in Los Angeles and the Announcement Ceremony for the 2009 and 2011 IOC Sessions.

Ursula was recognised at the 2015 European Games in Baku, where she received the "Innovative Use of Mini HSSM Cameras" award at the SPORTEL AWARDS Ceremony. As a Producer and Director for various sports, she has been instrumental in broadcasting events like Beach Volleyball, BMX, Cycling Road, Triathlon, and Swimming. As the current Managing Director of ISB, Ursula continues to lead the company as the "Host Broadcasting Company”.

Ursula introduced live feed cinematic cameras on a plug-and-play workflow during the World Karate Federation at the 2023 Budapest World Championships. She was also involved in the 4K HDR Summit 2023 to emphasise the increasing prevalence of sports consumption on non-traditional platforms such as social networks and unconventional viewing formats.

Educated at the London Film Academy, Ursula holds a Master's degree in Film making. As the CEO of ISB Films, she executive produced Danish filmmaker Lone Scherfig’s “The Movie Teller” and Cold War thriller “Winter of the Crow,” toplining Lesley Manville (“The Crown”).

"The Movie Teller”' is a feature drama directed by Lone Scherfig that unfolds in 1960s Atacama Desert, Chile, depicting María Magnolia's endeavor to pass on her passion for art to her daughter, who becomes the village's storyteller. The documentary "Blindfold" chronicles the inspirational journey of Jon Santacana, diagnosed with a degenerative disease at 8, who defied odds to become one of the greatest Para-Olympics skiers. "Alphonso Ford – Score Until the Last Day" is a documentary directed by Aris Tsiaras that portrays the life of the legendary basketball scorer who battled leukemia while achieving remarkable success.

"Alan" is a short film directed by Úrsula that delves into a poignant narrative of a couple facing imminent separation due to a terminal illness. "The Invincible Garden" is a documentary by Carmen Rico under the flagship of ISB Films that explores the transformative journey of a young actor preparing for a role as a recent amputee, attending the Invictus Games to gain insights from military veterans.

Looking ahead, ISB Films has upcoming projects such as "The Invisible Contract," a feature-length documentary shedding light on the lives of women cleaning the streets of Mexico City, and "Hijas del Agua," a feature drama set in the world of synchronised swimming. 

Career

Sports Broadcasting experience

CEO & Executive Producer at ISB - International Sports Broadcasting Company
(Jan 2007 - Present)
Madrid Area, Spain

Senior Coordinating Producer - Olympic Broadcasting Services 
(Jan 2009 - Apr 2014)

Coordinating Producer - OBS 
(2010) Vancouver WInter Olympic Games

Coordinating Producer - BOB
(2008) Beijing Summer Olympic Games

Coordinating Producer - ISB
2007 Panamerican Games Rio de Janeiro

Summaries Producer - TOBO
(2006) Torino Winter Olympic Games

Coordinating Producer - Athens Olympic Broadcasting (2002 - 2004)

Film Director and Producer experience

Film Director and Producer 
(2002 - Present)

Participant - FEST Pitching Forum
(2016, 2017, 2019, 2023)

Education

Master's Degree: Cinematography and Film/Video Production from the London Film Academy (2005 - 2007).

Bachelor's Degree: Film/Cinema/Video Studies from the University of Utah (Sep 1998 - Jun 2001).
 

Ursula Romero’s commitment to pushing the boundaries of sports broadcasting is evident in her role as a Producer and Director for various sports, including Beach Volleyball, BMX, Cycling Road, Triathlon, and Swimming. As the current Managing Director of ISB, Ursula continues to lead the company as the "Host Broadcasting Company," contributing to the ongoing success and innovation in the dynamic world of sports broadcasting.