Jacobs Douwe Egberts (JDE)

Jacobs Douwe Egberts, now a subsidiary of JDE Peet's, is a privately held company owning several beverage brands. The company has been operating for over 265 years, mainly within the coffee sector.

Categories

Retail and Consumer Goods  
Summary

Jacobs Douwe Egberts (JDE) is a renowned global player in the coffee and tea industry with a rich history dating back to 1753. This Dutch company is known for its extensive brand portfolio, including well-known names like L’OR, Jacobs, Senseo, Tassimo, Douwe Egberts, and more. JDE is committed to providing a diverse range of coffee and tea products, catering to various consumer preferences and occasions. Beyond beverages, the company offers coffee machines and B2B solutions for businesses. 

JDE is recognized for its sustainability initiatives, ethical sourcing practices, and dedication to environmental responsibility. Through a combination of quality, innovation, and a deep-rooted connection to local coffee and tea cultures, Jacobs Douwe Egberts has become a global leader in the industry, fostering moments of connection and enjoyment over a cup of their products.


History

Douwe Egberts, a venerable Dutch brand of coffee, boasts a rich and storied history that stretches back over two and a half centuries. Founded in 1753 in Joure, Netherlands, by Egbert Douwes, it began as a modest general grocery shop known as "De Witte Os," or "The White Ox." Little did Egbert Douwes know that he was laying the foundation for what would become a globally recognized name in the world of coffee.

The company's journey into the world of coffee, tea, and tobacco trade began in earnest when it evolved from a general store into a specialized purveyor of these beloved commodities. The transition was a strategic move that would prove pivotal in shaping the brand's identity.

In 1925, the company underwent a significant transformation. It changed its name to Douwe Egberts, a name that honours the legacy of Egbert Douwes and his son, Douwe Egberts. This change was accompanied by the introduction of a now-iconic logo—a red seal adorned with the initials "D.E." This symbol would come to signify not just a brand, but a commitment to quality and a rich heritage in the world of coffee.

Over the decades, Douwe Egberts built a reputation for delivering exceptional coffee experiences to its customers. Its product range expanded to include various coffee formats, including ground coffee, coffee beans, and instant coffee. The brand became synonymous with the rich, aromatic flavours that coffee enthusiasts around the world cherished.

Douwe Egberts' commitment to quality and tradition continued to shine throughout its history. It weathered the changing tides of the coffee industry and remained a trusted name in households and cafes alike. Its tagline, "No ordinary jar. No ordinary coffee.," reflected its dedication to offering extraordinary coffee that transcended the ordinary.

In 2017, Douwe Egberts adapted to modern coffee preferences by launching aluminium coffee capsules, catering to a more convenient and contemporary way of enjoying coffee.

One of the pivotal moments in its more recent history occurred at the end of 2019 when Douwe Egberts merged with Peet's Coffee to form a new entity known as JDE Peet's. This merger aimed to create a formidable player in the global coffee industry, combining the strengths and legacies of both brands.

Throughout its history, Douwe Egberts has not only been a purveyor of exceptional coffee but has also engaged in ethical initiatives related to coffee production. It took part in legal challenges and discussions, notably in the Dutch Province of Groningen, advocating for fair trade coffee requirements and ethical sourcing practices.

Today, Douwe Egberts remains a symbol of coffee excellence, with a commitment to preserving its rich history while continuously evolving to meet the changing preferences of coffee lovers worldwide. It stands as a testament to the enduring appeal of a cup of coffee, reminding us that over 265 years later, it's still amazing what can happen over a cup of Douwe Egberts coffee.


Mission

They create and deliver exceptional coffee and tea experiences. Dedication to quality, ethical behaviour, and sustainability guides them as they bring the world together over the simple pleasure of a cup of Douwe Egberts.


Vision

To be one of the leading forces for positive change in the coffee and tea industry, empowering communities, preserving our planet, and ensuring every cup of Douwe Egberts contributes to a sustainable and inclusive future. Commitment to responsible sourcing, sustainability, and well-being will set the standard for a brighter tomorrow.


Key Team

Carolyn Adams (Chief Research and Development Officer)

Evert Meindertsma (Chief Supply Officer)

Eric Lauterbach ( President Peet's)

Juan Amat ( President Europe)

Lara Brans ( President APAC (Asia-Pacific):)

Tatiana Efremova (President LARMEA (Latin America, Russia, Middle East, and Africa))


Recognition and Awards
Jacobs Douwe Egberts (JDE) has received numerous accolades and awards for its outstanding contributions to the coffee and tea industry. Its commitment to quality, sustainability, and innovation has garnered recognition from prestigious organizations and institutions worldwide. JDE's dedication to responsible sourcing, environmental stewardship, and the creation of exceptional coffee and tea experiences has earned it a reputation as a leader in the field. These accolades serve as a testament to JDE's unwavering commitment to excellence and its significant impact on the global coffee and tea landscape.

Products and Services

Jacobs Douwe Egberts (JDE) offers a wide range of products and services centred around coffee and tea, catering to a global audience. Here's an overview of their products and services:

Coffee Products

Ground Coffee: JDE offers a variety of ground coffee options, including different roast levels and flavour profiles, to suit various preferences. These coffees are typically used in drip coffee makers, pour-over methods, and French presses.

Coffee Beans: For those who prefer freshly ground coffee, JDE provides premium coffee beans. These beans come from various regions and are often crafted to create specific taste experiences, such as rich and bold or light and fruity.

Instant Coffee: JDE produces instant coffee for quick and convenient brewing. These products range from classic instant coffee to speciality options like 2-in-1 or 3-in-1 coffee mixes.

Coffee Capsules: To cater to the growing demand for single-serve coffee, JDE offers coffee capsules compatible with various coffee machines. These capsules often feature their popular coffee brands in convenient pods.

Tea Products

Tea Bags: JDE provides a wide selection of tea bags, offering various flavours and blends to cater to different tastes. These include traditional black tea, green tea, herbal tea, and speciality infusions.

Loose Leaf Tea: For those who prefer a more customized tea experience, JDE offers loose-leaf tea. This option allows tea enthusiasts to experiment with tea strength and flavour combinations.

Specialty Coffee and Tea Brands

JDE owns and operates a diverse portfolio of coffee and tea brands, each with its unique identity and product offerings. Some well-known brands in their portfolio include L’OR, Jacobs, Senseo, Tassimo, Douwe Egberts, and more. These brands often come with their own range of products, including premium blends and speciality options.

Coffee Machines:

JDE may offer coffee machines designed to work seamlessly with their coffee capsules or coffee products. These machines can range from simple single-serve brewers to more advanced espresso machines.

Services

B2B Solutions: JDE provides solutions for businesses, including coffee and tea supply services, equipment rental, and maintenance. They partner with restaurants, hotels, offices, and other establishments to ensure they have access to quality beverages.

Sustainability Initiatives: JDE is committed to sustainability and works on initiatives to support responsible sourcing, reduce environmental impact, and support coffee farmers and communities worldwide.

Brand Experience: Beyond products, JDE often creates brand experiences for consumers through marketing campaigns, events, and partnerships, fostering a deeper connection with their coffee and tea brands.


References
Jacobs Douwe Egberts (JDE)
Leadership team

Fabien Simon (Executive Director and CEO)

Scott Gray (CFO (Chief Financial Officer):)

Fiona Hughes (Chief Marketing Officer)

Khaled Rabbani ( Chief Legal & Corporate Affairs Officer)

Johan Van Gossum (Chief HR (Human Resources) Officer)

Industries

Retail and Consumer Goods

Products/ Services
Coffee Products Tea Products Specialty Coffee and Tea Brands Coffee Machines
Headquarters
Amsterdam, Netherlands
Established
1823
Company Type
Limited partnership
Company Registration
01045536
Revenue
500K - 2M
Revenue Year
2021-04-23
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Mon Feb 26 2024
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