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Jollibee

#2760

Rank

$5.01B

Marketcap

PH Philippines

Country

Jollibee
Leadership team

Mr. Ernesto Tanmantiong (Pres, CEO & Exec. Director)

Mr. Woo Shin Chong (CFO & Corp. Information Officer)

Ms. Marilou N. Sibayan (Comptroller & Principal Accounting Officer)

Products/ Services
Food and Beverage, Marketing, Retail
Number of Employees
1,000 - 20,000
Headquarters
Pasig, Rizal, Philippines
Established
1978
Net Income
100M - 500M
Revenue
Above - 1B
Traded as
JBFCF
Social Media
Overview
Location
Summary
Jollibee Foods Corporation develops, operates, and franchises quick service restaurants. The company operates quick-service restaurants under the Jollibee, Chowking, Greenwich, Red Ribbon, Yong He King, Hong Zhuang Yuan, Mang Inasal, Burger King, Highlands Coffee, PHO24, Dunkin' Donuts, Smashburger, Tim Ho Wan, Tortazo, The Coffee Bean & Tea Leaf, Yoshinoya, Milksha, and Panda Express names. As of July 20, 2022, it operated approximately 6,200 stores in the Philippines, the United States, Canada, the People's Republic of China, the United Kingdom, Italy, Spain, Vietnam, Brunei, Singapore, Saudi Arabia, the United Arab Emirates, Qatar, Oman, Kuwait, Bahrain, Indonesia, Costa Rica, Egypt, Panama, Malaysia, South Korea, Australia, and India. The company also offers property leasing, manufacturing, digital printing, advertising, financial accounting, human resources and logistics, business management, and other services. Jollibee Foods Corporation was founded in 1975 and is headquartered in Pasig, the Philippines.
History

In 1975, Tony Tan Caktiong and his family opened a Magnolia ice cream parlor in Cubao, Quezon City. The outlet later began offering hot meals and sandwiches upon request from customers. When the food items became more popular than ice cream, the family decided to convert the ice cream parlor into a fast food restaurant, which became the first Jollibee outlet in 1978. Management consultant Manuel C. Lumba advised the family on the change in strategy. Jollibee was initially named "Jolibe", but changed its name to "Jollibee".The company that would be managing the fast food chain, Jollibee Foods Corporation, was incorporated in January 1978. By the end of that year, there were seven branches in Metro Manila. The first franchised outlet of Jollibee opened in Santa Cruz, Manila in 1979.Jollibee experienced rapid growth. It was able to withstand the entry of McDonald's in the Philippines in 1981 by focusing on the specific tastes of the Filipino market, which differed from the American fast food company. The first provincial Jollibee outlet opened in Barangay Dau of Mabalacat, Pampanga. The first Jollibee store overseas, in Taiwan, opened in 1986 but is now closed. Jollibee continued to expand and set up outlets both within the country and abroad. In 1995, Jollibee introduced the Burger Steak to its menu. In 2021 Jollibee announced that they plan to open 509 stores in the US and Canada.

Mission
Jollibee’s mission is to serve great tasting food and provide enjoyable experiences that become a part of their customers’ lives.
Vision
Our vision is to be the number one quick service restaurant (QSR) in the Philippines, and to be among the top five QSRs in the world.
Key Team

Mr. Jose Maria A. Minana Jr. (Chief Sustainability & Public Affairs Officer)

Corazon Palomar (Director of Investor Relations)

Attorney Valerie Feria Amante (Head of Global Corp. Legal & Ethics, VP, Corp Info Officer, Asst CS & Compliance Officer)

Mr. Daniel Rafael Ramon Z. Gomez III (Chief Marketing Officer)

Mr. Dennis M. Flores (Pres of Regional Bus. & Head of EMEAA)

Mr. Arsenio Mejillano Sabado (Chief HR Officer)

Ms. Susana K. Tanmantiong (Chief Procurement Officer)

Recognition and Awards
Jollibee has been recognized and awarded numerous times for its excellent service, including receiving the “People’s Choice for Best Tasting Burger in the Philippines” award from the Philippine Star newspaper in 2008 and the “Best Family Friendly Chain Award” from the Global Family Life Magazine in 2013.
References
Jollibee
Leadership team

Mr. Ernesto Tanmantiong (Pres, CEO & Exec. Director)

Mr. Woo Shin Chong (CFO & Corp. Information Officer)

Ms. Marilou N. Sibayan (Comptroller & Principal Accounting Officer)

Products/ Services
Food and Beverage, Marketing, Retail
Number of Employees
1,000 - 20,000
Headquarters
Pasig, Rizal, Philippines
Established
1978
Net Income
100M - 500M
Revenue
Above - 1B
Traded as
JBFCF
Social Media