Joseph M. Bradley

Joseph M. Bradley is a global technology leader, CEO, applied futurist, and author with more than three decades of experience across technology, digital transformation, AI, IoT, and large-scale enterprise leadership. He is currently the Chairman and CEO of JMB X, a technology company focused on AI-powered growth and human advancement. 

Through JMB X, he leads programmes and platforms that help founders, creators, SMBs, and enterprises build and scale AI-driven solutions. The JMB X ecosystem includes the You to the Power of Two transformation programme, an AI Studio for product development, an AI Equity venture model, and Usquared.ai, an AI Digital Twin marketplace. JMB X operates globally with offices in Dubai, Chicago, Silicon Valley, and Singapore.

Previously, Joseph Bradley served as CEO of Tonomus and Sector Head (President) of Technology and Digital at NEOM, where he led the vision and delivery of the full digital and technology ecosystem. He was responsible for building the foundation of the world’s first cognitive city, overseeing AI, blockchain, robotics, networks, applications, partnerships, and large-scale infrastructure investments exceeding $500 billion. He reported directly to NEOM’s leadership and board.

Before NEOM, he spent over 15 years at Cisco Systems, holding several senior roles including Global Vice President of IoT, AI, Blockchain, and Incubation Businesses. At Cisco, he led global innovation, consulting, and commercialisation efforts, drove revenue growth, improved margins, and founded the Internet of Everything (IoE) Practice, helping organisations capture trillions of dollars in digital value. He also held executive roles at HCL Technologies, Uptake, Hortau, AT&T, and C3 Communications, with full P&L responsibility and leadership of large global teams.

Joseph Bradley holds a Bachelor’s degree in Economics from the University of California, Berkeley. He is a published author and contributor to global research, including the Digital Vortex series. His work has appeared in major publications such as the Wall Street Journal, Forbes, Financial Times, and Fox News. He is actively involved in advisory boards and leadership organisations, with a strong focus on inclusion, diversity, and responsible innovation.

Joseph M. Bradley is a global technology executive, applied futurist, author, and business leader with more than 30 years of experience in telecommunications, digital transformation, artificial intelligence, the Internet of Things, and large-scale enterprise strategy. He is widely recognised for his role in shaping modern digital infrastructure, cognitive technologies, and AI-led economic systems.

Joseph Bradley completed his Bachelor of Arts in Economics at the University of California, Berkeley in 1992. His academic background in economics shaped his early focus on finance, operations, and large-scale organisational performance. He began his professional career at Pacific Bell, working in finance and operations, where he gained foundational experience in enterprise systems and telecommunications.

He later joined AT&T, where he served as Vice President of the Data Communications Group from 1996 to 2000. In this role, he led an organisation of approximately 2,000 employees and managed high-capacity enterprise data services during the early development of DSL technology. This period marked his transition into senior leadership roles.

From 2000 to 2004, he held executive positions at C3 Communications, including Senior Vice President of Operations, Chief Financial Officer, and later Chief Executive Officer. As CEO, he led a company with over 1,100 employees and revenues of $300 million, overseeing the development of next-generation computing and web services solutions.

Joseph Bradley joined Cisco Systems in 2004, where he spent over 15 years in multiple senior leadership roles. These included Director of Finance and Operations, COO of the Internet Business Solutions Group (IBSG), Vice President of Cisco Consulting & Services for the Americas, and Global Vice President of IoT, AI, Blockchain, and Incubation Businesses. At Cisco, he managed large global teams, led billion-dollar portfolios, improved margins, and introduced data-driven consulting models. He founded Cisco’s Internet of Everything (IoE) Practice, helping governments and enterprises understand and capture trillions of dollars in digital value.

During this period, he co-authored and contributed to major research and publications, including “Embracing the Internet of Everything to Capture Your Share of $14.4 Trillion”, “Internet of Everything Value Index”, and the widely cited book “Digital Vortex: How Digital Disruption Is Redefining Industries”. His work was published and referenced by organisations such as IMD and appeared in the Wall Street Journal, Financial Times, Forbes, and other global outlets.

Between 2015 and 2017, he held senior executive roles at HCL Technologies and Uptake, leading IoT, AI, analytics, and industry-focused digital platforms with full profit and loss responsibility. He also served as Chairman of the Board at Hortau, a precision irrigation technology company.

In 2020, Joseph Bradley joined NEOM as Sector Head (President) of Technology and Digital, and later became CEO of Tonomus. From 2021 to 2025, he led the planning and execution of NEOM’s digital and cognitive infrastructure, supporting a $500 billion investment to build the world’s first cognitive city. He oversaw AI, blockchain, robotics, networks, platforms, partnerships, and global technology alliances.

In October 2025, he became Chairman and CEO of JMB X, where he currently leads AI-focused programmes, platforms, and ventures designed to help individuals and organisations build and scale in the age of intelligent machines. His work today focuses on AI equity, digital twins, leadership development, and responsible AI adoption, while continuing to advise enterprises and global institutions on the future of technology.

Joseph M. Bradley’s vision is to help people, businesses, and governments use technology in a way that improves human potential. He believes artificial intelligence, data, and digital systems should support people, not replace them. His work focuses on building cognitive systems that help individuals make better decisions, work more efficiently, and create long-term value. He aims to make advanced technologies practical, ethical, and accessible across industries. Through his leadership at NEOM, Tonomus, and JMB X, he works to design digital ecosystems that are secure, scalable, and inclusive, while supporting sustainable growth and responsible innovation.

Joseph M. Bradley has received recognition for his leadership in digital transformation and innovation. He was awarded the Chairman’s Choice Award for Excellence in Innovation and Execution at Cisco Systems, presented by Cisco CEO John Chambers. This award recognised his contribution to company strategy and the global Internet of Everything thought leadership programme. His research and publications, including Digital Vortex, are widely cited by global institutions, governments, and enterprises. He is a Senior Research Fellow at IMD Business School and serves on several advisory boards. His work is regularly featured in respected global publications.