Kevin Werbach

Kevin Werbach is an American academic, businessman, and author who is currently an Associate Professor of Legal Studies and Business Ethics at The Wharton School, University of Pennsylvania. He has been a faculty member at Wharton since 2004 and has also served as the Faculty Director of the Wharton Blockchain and Digital Asset Project since 2018.

Werbach's work focuses on the intersection of business, policy, and emerging technologies in areas such as broadband, blockchain, and big data. He has been a leading voice on the impact of new technologies on business and society and has written extensively on these topics.

Werbach has authored two books: "The Blockchain and the New Architecture of Trust," published in 2018, and "For the Win: How Game Thinking Can Revolutionize Your Business," published in 2012. He has also written numerous academic articles, op-eds, and other publications on topics related to his research interests.

In addition to his academic work, Werbach has extensive experience in the private sector. He served as Counsel for New Technology Policy at the Federal Communications Commission from 1994 to 1997, where he helped develop policies related to the internet, broadband, and wireless communications. He has also worked as a consultant and advisor to numerous technology companies, including Google, Microsoft, and AT&T.

Werbach is a sought-after speaker and commentator on issues related to emerging technologies and their impact on society. He has appeared on numerous television programs, including CNN, MSNBC, and CNBC, and has been quoted in publications such as The New York Times, The Wall Street Journal, and The Economist.

Werbach holds a Bachelor of Science degree in Engineering from the University of California, Berkeley, and a Juris Doctor degree from Harvard Law School.

Kevin Werbach is a highly accomplished American academic, businessman, and author whose work focuses on the intersection of business, policy, and emerging technologies. He was born in 1969 and grew up in San Francisco, California. Werbach attended the University of California, Berkeley, where he earned a Bachelor of Science degree in Engineering in 1991. He then went on to study law at Harvard Law School, where he earned his Juris Doctor degree in 1994.

Early in his career, Werbach served as Counsel for New Technology Policy at the Federal Communications Commission (FCC) from 1994 to 1997. In this role, he helped develop policies related to the internet, broadband, and wireless communications. He then went on to found the Supernova Group in 2002, a technology analysis and consulting firm, where he served as CEO until 2010.

Werbach joined the faculty at The Wharton School, University of Pennsylvania, in 2004 as an Associate Professor of Legal Studies and Business Ethics. He has since become a highly respected academic in his field, with his research focusing on emerging technologies such as blockchain, big data, and gamification. Werbach has authored several books, including "For the Win: How Game Thinking Can Revolutionize Your Business" (2012), which explores how game design principles can be used to enhance business performance. He has also written, "The Blockchain and the New Architecture of Trust" (2018), which examines the impact of blockchain technology on society and business.

Werbach has been a prolific commentator and speaker on technology and policy issues and has been quoted in numerous publications such as The New York Times, The Wall Street Journal, and The Economist. He has also appeared on television programs such as CNN, MSNBC, and CNBC.

In addition to his academic work, Werbach has extensive experience in the private sector. He has served as an advisor and consultant to technology companies such as Google, Microsoft, and AT&T.

Werbach's work has been recognized with numerous awards and honours. In 2010, he was named Wharton's first-ever Iron Prof, a recognition given to the faculty member with the best 18-minute lecture. He also directed the Wharton Gamification Initiative, which created one of the most successful massive open online courses with over 500,000 enrollments.

Werbach currently serves as the Liem Sioe Liong / First Pacific Company Professor and department chair at The Wharton School. He is also the Faculty Director of the Wharton Blockchain and Digital Asset Project, which explores the business and policy implications of blockchain technology and digital assets.

Kevin Werbach is a visionary academic, businessman, and author with a broad range of interests and expertise. His vision revolves around the intersection of business, policy, and emerging technologies, with a focus on the transformative potential of these innovations.

One of Werbach's key areas of interest is blockchain technology. He sees this as a new form of decentralized trust that has the potential to revolutionize the way we conduct transactions and interact with one another. His book "The Blockchain and the New Architecture of Trust" provides a roadmap for how this technology can be applied in industries ranging from finance to supply chain management to voting systems.

Werbach is also passionate about data ethics, recognizing the importance of responsible data practices to promote fairness and equity in the era of big data, machine learning, and artificial intelligence. He believes that businesses and policymakers must take a proactive approach to balancing innovation and consumer protection while ensuring privacy and preventing unethical manipulation.

Werbach is a pioneer in the field of gamification, where he explores how game design principles can be applied to non-game contexts, such as business, education, and healthcare. He believes that game thinking can be a powerful tool for motivating and engaging people in ways that traditional incentives cannot. His book "For the Win: How Game Thinking Can Revolutionize Your Business" provides a practical guide for businesses looking to leverage gamification to create engaging experiences for customers and employees.

Finally, Werbach has extensive experience in internet policy and regulation, having served as a policy-maker, industry analyst, and scholar. He believes in a balanced approach to internet regulation that promotes innovation while protecting consumers and ensuring fair competition.