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Kraft Heinz

An American multinational food company formed by the merger of Kraft Foods and Heinz co-headquartered in Chicago and Pittsburgh.

Categories

Retail and Consumer Goods  

#563

Rank

$37.38B

Marketcap

US United States

Country

Kraft Heinz
Leadership team

Stacey Cox (Founder)

Industries

Retail and Consumer Goods

Products/ Services
Beverages, Convenience foods, Snack foods, Foodservice
Number of Employees
20,000 - 50,000
Headquarters
Mendota, Minnesota, United States
Established
2015
Company Type
Public Limited Company
Company Registration
SEC CIK number: 0000046640
Net Income
1B - 20B
Revenue
Above - 1B
Traded as
KHC
Social Media
Overview
Location
Summary

Kraft Heinz is a global food and beverage company with operations in over 40 countries worldwide. The company is best known for its iconic brands such as Kraft, Heinz, and Oscar Mayer, among others. Kraft Heinz's product portfolio includes a wide range of food and beverage products, including cheese, condiments, sauces, snacks, frozen meals, and beverages.

The company has a strong focus on innovation and has introduced many new products to meet changing consumer preferences. In recent years, Kraft Heinz has also focused on removing artificial ingredients from its products and acquiring companies that specialize in natural and organic foods.

Kraft Heinz is known for its cost-cutting measures and efficiency. However, the company has faced challenges in recent years due to changing consumer preferences, increased competition, and the COVID-19 pandemic. Despite its challenges, Kraft Heinz remains a major player in the global food and beverage industry and continues to innovate and adapt to changing consumer trends.

Kraft Heinz is publicly traded on the NASDAQ stock exchange under the ticker symbol KHC. The company has a market capitalization of over $40 billion and employs approximately 38,000 people globally. 

History

Kraft Heinz has a long and rich history that dates back to the 19th century. Kraft Foods was founded in 1903 by James L. Kraft, who began selling cheese from a horse-drawn wagon in Chicago. The company grew rapidly and expanded into other food products, including macaroni and cheese and salad dressings.

H.J. Heinz Company was founded in 1869 by Henry J. Heinz, who began selling horseradish from his mother's garden in Pennsylvania. He later expanded into ketchup and other food products and built a global brand that is still recognized today.

In 2015, the two companies merged to form Kraft Heinz, creating one of the largest food and beverage companies in the world. The merger was orchestrated by 3G Capital and Berkshire Hathaway, who saw an opportunity to combine two iconic brands and create a more efficient and profitable company.

Since the merger, Kraft Heinz has undergone significant changes and expansion. The company has acquired several brands, including Primal Kitchen and Ethical Bean Coffee, and has launched Springboard Brands, a business focused on growing organic, natural, and "super-premium" food brands.

Kraft Heinz has also faced its share of challenges in recent years. In 2017, the company made a failed attempt to acquire Unilever, a significantly larger competitor. The company has also faced pressure to adapt to changing consumer preferences and has responded by introducing new products and removing artificial ingredients from existing products.

Despite these challenges, Kraft Heinz remains a major player in the global food and beverage industry, with a strong portfolio of brands and a commitment to innovation and growth. The company continues to evolve and adapt to the changing needs of consumers, and is well-positioned for continued success in the years ahead.

Mission

According to Kraft Heinz, the company mission is: "to help people around the world to eat & live better". 

Kraft Heinz is dedicated to providing consumers with high-quality food products that are not only delicious but also nutritious. The company believes that food plays a critical role in people's lives, and is committed to helping people around the world to eat and live better.

Kraft Heinz also recognizes its responsibility to operate in a sustainable and responsible manner. The company is committed to reducing its environmental footprint by using resources more efficiently, reducing waste, and promoting sustainable agriculture. Kraft Heinz is also committed to ethical business practices, including responsible sourcing of raw materials and fair treatment of workers throughout its supply chain.

To achieve its mission, Kraft Heinz has implemented a number of initiatives and programs aimed at promoting healthier eating habits and reducing its environmental impact. The company has launched several new products that are lower in salt, sugar, and saturated fat, and has removed artificial ingredients from many of its products. Kraft Heinz has also invested in sustainable agriculture and has set ambitious targets to reduce its greenhouse gas emissions and waste.

In addition to its core business activities, Kraft Heinz also supports a number of social and community initiatives aimed at improving the lives of people around the world. The company supports programs that promote healthy lifestyles and nutrition education, as well as initiatives that promote education and economic empowerment in the communities where it operates.

Vision

As stated on the company website, Kraft Heinz vision is : "to be the best food company, growing a better world".

The company is focussed on growth and its commitment to delivering high-quality products that meet the changing needs and preferences of consumers around the world. The key elements of Kraft Heinz's vision statement include:

Sustainable growth: The company is focused on growing its business in a sustainable and responsible way, taking into account the needs of all stakeholders, including customers, employees, and the environment.

Consumer delight: Kraft Heinz aims to delight consumers by delivering high-quality products that meet their needs and preferences. This includes developing new and innovative products that meet changing consumer trends and preferences.

Global reach: The company's vision is to reach more consumers around the world, expanding its business into new markets and geographies.

Key Team

Alexandre van Damme (Board Member)

Akshat Khandelwal (CFO Middle East and Africa)

Elio Leoni Sceti (Board Member)

Alexandre Behring da Costa (Chairman)

Feroz Dewan (Board Member)

Alexandre van Damme (Board Member)

Fredric Reynolds (Board Member)

Andre Maciel (US CFO and Head of Revenue Management and Digital Transformation)

Georges Zoghbi (Board Member)

Andreu Labian (CFO Spain and Portugal)

Gregory Edward Abel (Board Member)

Av Maharaj (Chief Administrative Officer, VP Legal, Corporate Affairs and HR)

Jeanne P. Jackson (Board Member)

Bernardo Hees (CEO)

Joao M. Castro-Neves (Board Member)

Stacey Cox (Founder)

Miguel Patricio (Chief Executive Officer)

Alexandre Behring da Costa (Chairman)

Recognition and Awards
2020 World Food Innovation Awards: Best Health or Wellness Product for their Heinz Tomato Ketchup No Added Sugar & Salt. 2019 Edison Awards: Bronze Award in the Consumer Goods: Food & Beverage category for their Heinz Real Mayonnaise. 2018 Nielsen Design Impact Awards: Platinum Award for their Philadelphia Cream Cheese packaging redesign. 2018 World Branding Awards: National Winner for the United States in the Food – Sauces category for their Heinz brand. 2018 Women's Choice Award: America's Most Recommended Condiment Brand for their Heinz brand. 2017 World Branding Awards: Global Winner in the Food – Sauces category for their Heinz brand. 2017 Nielsen Design Impact Awards: Gold Award for their Heinz Ketchup packaging redesign.
Products and Services

Condiments and Sauces: including ketchup, mayonnaise, mustard, salad dressings, barbecue sauce, and marinades.

Cheese and Dairy: including natural and processed cheese, cream cheese, and dairy-based products such as sour cream and creamers.

Meals and Snacks: including frozen meals, macaroni and cheese, pasta sauce, soups, and snacks such as crackers, nuts, and popcorn.

Meat and Poultry: including hot dogs, lunch meat, bacon, and sausage.

Beverages: including coffee, tea, and powdered beverages.

Infant and Nutrition: including infant formula, baby food, and nutritional supplements.

Foodservice: including products and services for restaurants, schools, hospitals, and other food service providers.

References
Kraft Heinz
Leadership team

Stacey Cox (Founder)

Industries

Retail and Consumer Goods

Products/ Services
Beverages, Convenience foods, Snack foods, Foodservice
Number of Employees
20,000 - 50,000
Headquarters
Mendota, Minnesota, United States
Established
2015
Company Type
Public Limited Company
Company Registration
SEC CIK number: 0000046640
Net Income
1B - 20B
Revenue
Above - 1B
Traded as
KHC
Social Media