LATAM Brasil

LATAM Airlines Brasil, formerly known as TAM Linhas Aéreas, is a prominent Brazilian airline brand and a subsidiary of LATAM Airlines Group. It operates both international and domestic flights, with its main hubs located in Rio de Janeiro, São Paulo, and Brasília. According to the National Civil Aviation Agency of Brazil (ANAC), LATAM held a significant market share in passenger-kilometres flown, with 34.7% in the domestic market and 20.9% in the international market during 2019. This makes LATAM the second largest domestic airline and the largest international airline in Brazil.

Prior to its integration into LATAM Airlines Group, TAM was the largest airline in Brazil and Latin America. The company's headquarters are situated in São Paulo, and it offers scheduled services to various destinations within Brazil, as well as international flights to Europe, North America, and other parts of South America. Initially, TAM's shares were traded on the São Paulo Exchange (BM&F Bovespa) and the New York Stock Exchange under the ticker symbol "TAM." However, after the merger with LAN Airlines, TAM closed its capital and transferred its shares to LATAM Airlines Group.

In August 2015, it was announced that TAM and LAN would rebrand under the unified name of LATAM, with a single livery to be applied to all aircraft by 2018. This move aimed to create a consistent brand identity across the merged entity. TAM had been a member of the Star Alliance, but after joining forces with LAN, it transitioned to the Oneworld alliance, effective from March 31, 2014. However, on May 1, 2020, the airline withdrew from Oneworld.

LATAM Brasil has a rich history that traces back to the origins of TAM - Táxi Aéreo Marília. TAM – Marília, an air taxi company, was founded on February 21, 1961, in the city of Marília, Brazil. It provided the initial infrastructure for TAM – Transportes Aéreos Regionais, which was a separate entity belonging to the TAM Group.

TAM – Transportes Aéreos Regionais was established on November 11, 1975, after the Brazilian government created the Brazilian Integrated System of Regional Air Transportation. The country was divided into five different regions, and five regional airlines were granted concessions to operate air services. TAM – Regionais, under the leadership of Rolim Adolfo Amaro, became the third regional airline to commence operations on July 12, 1976. It served the Southeast and Central West regions of Brazil, including the states of Mato Grosso do Sul, parts of Mato Grosso and São Paulo, and had the potential to connect cities like Cuiabá, Rio de Janeiro, Londrina, Maringá, and Brasília.

TAM – Linhas Aéreas Regionais, a joint venture between TAM – Táxi Aéreo Marília and VASP (a state-owned airline at the time), was formed to expand TAM's operations. It obtained the IATA code KK on October 13, 1999. Initially, TAM flew Embraer EMB 110 Bandeirantes, but these aircraft were not suitable for the growing demands of the airline and required government subsidies to be profitable.

To meet the increasing passenger demand, TAM acquired used Fokker F27 turboprop aircraft, which were refurbished in the Netherlands. However, the import authorization for these aircraft came with certain conditions, including the requirement to maintain three Bandeirantes for every F27 and reducing the F27's capacity to 40 passengers by removing seats. TAM gradually expanded its fleet and network, reaching 10 F27s by 1983. The airline reached milestones of 1 million passengers in 1981 and 2 million passengers in 1984.

In 1986, TAM faced financial difficulties and went public, offering its stock in the market. During the same year, TAM – Transportes Aéreos Regionais (KK) acquired another regional airline called VOTEC, which operated in northern and central Brazil. VOTEC was renamed Brasil Central Linhas Aéreas. TAM and Brasil Central operated as a consortium with integrated networks and fleet, but they had distinct color schemes, flight number IATA codes (KK for TAM and JJ for Brasil Central), and designated areas of operation. TAM reached 3 million passengers in 1988.

In 1990, the Brazilian government lifted restrictions on regional airline operations, allowing them to fly anywhere in Brazil. As a result, Brasil Central was renamed TAM - Transportes Aéreos Meridionais and adopted the same colour scheme as TAM (KK), while retaining the IATA code JJ.

Throughout the years, TAM continued to expand and enhance its services. It acquired more aircraft, including Fokker 100 jets in 1989, and started operating international flights. In 1997, TAM ordered a significant number of planes from Airbus, marking a shift towards larger aircraft. The airline changed its name to TAM Linhas Aéreas in 2000.

TAM's efforts to merge with other airlines, such as Varig, did not materialize. Instead, TAM focused on gradual growth and the addition of new aircraft, a strategy known as "Evolution." In 2010, TAM became a member of the Star Alliance. The airline also transitioned from Sabre's Passenger

The mission of LATAM Brazil is to promote travel-related experiences while ensuring the well-being of its passengers and associates. The airline aims to provide high-quality services with a focus on safety and efficiency, offering passengers a comfortable and enjoyable journey.

LATAM Brazil is committed to fostering diversity and inclusivity, both within its organization and in the travel industry as a whole. The company values and respects the differences among its employees and customers, aiming to create an environment that celebrates diversity and promotes equal opportunities for all.

In addition to its commitment to people, LATAM Brazil also places a strong emphasis on environmental responsibility. The airline recognizes the importance of sustainable practices in the aviation industry and strives to minimize its impact on the environment. Through various initiatives, LATAM Brazil works towards reducing its carbon footprint, implementing eco-friendly practices, and supporting conservation efforts.

Overall, LATAM Brazil's mission encompasses the following core principles:

Quality: LATAM Brazil is dedicated to providing high-quality services to its passengers. This includes ensuring comfortable travel experiences, reliable operations, and efficient customer service.

Safety: Safety is a top priority for LATAM Brazil. The airline adheres to rigorous safety standards and regulations, continuously investing in training, technology, and maintenance to ensure the well-being of passengers and associates.

Speed: LATAM Brazil aims to offer efficient and punctual services, recognizing the value of time for its passengers. The airline strives to minimize delays and provide timely travel experiences.

Diversity: LATAM Brazil celebrates diversity and inclusivity. The company values the uniqueness of its employees and customers, fostering an inclusive culture that promotes equal opportunities and respects individual differences.

Respect for the environment: LATAM Brazil acknowledges the importance of environmental sustainability. The airline is committed to implementing eco-friendly practices, reducing its carbon footprint, and supporting conservation efforts to preserve the planet for future generations.

By adhering to these principles, LATAM Brazil seeks to be a trusted and preferred airline, providing exceptional travel experiences while prioritizing the well-being of its passengers, associates, and the environment.

The vision of LATAM Brazil is to become the leading airline in Latin America, setting the standard for excellence in the industry. The airline aspires to offer its passengers an extraordinary travel experience, surpassing their expectations and creating memorable journeys.

LATAM Brazil aims to be recognized as the airline of choice for travellers in Latin America and beyond. By providing exceptional services, innovative solutions, and a seamless travel experience, the airline strives to exceed customer needs and preferences.

Central to LATAM Brazil's vision is its commitment to connecting people and cultures. The airline aims to bridge distances and facilitate travel, enabling passengers to explore new destinations, reunite with loved ones, conduct business, and experience different cultures. Through its extensive network and strategic partnerships, LATAM Brazil seeks to offer a wide range of connectivity options, allowing passengers to reach destinations across the globe.

In pursuit of its vision, LATAM Brazil is dedicated to continuous improvement and innovation. The airline embraces new technologies, industry trends, and customer feedback to enhance its services and stay ahead of the competition. By investing in the latest advancements, LATAM Brazil aims to provide passengers with seamless and efficient travel experiences, ensuring their satisfaction and loyalty.

Furthermore, LATAM Brazil recognizes the importance of responsible and sustainable growth. The airline seeks to balance its business objectives with environmental stewardship and social responsibility. By integrating sustainable practices into its operations, LATAM Brazil aims to minimize its environmental impact and contribute positively to the communities it serves.

LATAM Brazil offers a comprehensive range of services to enhance the travel experience for its passengers. Here are some of the key services provided by LATAM Brazil:

Flight Connectivity: LATAM Brazil operates an extensive network of domestic and international flights, connecting passengers to various destinations across Latin America and the world. The airline offers a wide range of routes, providing options for both leisure and business travel.

Comfortable Cabin Experience: LATAM Brazil's cabins are designed with passenger comfort in mind. Whether travelling in Economy, Premium Economy, or Business Class, passengers can expect comfortable seating, ample legroom, and amenities to enhance their journey. Business Class passengers enjoy additional benefits such as priority check-in, access to airport lounges, and enhanced onboard services.

In-Flight Entertainment: Passengers can enjoy a variety of entertainment options during their flight with LATAM Brazil. The airline provides a selection of movies, TV shows, music, and games, accessible through individual seatback screens or personal devices. This ensures passengers can stay entertained throughout their journey.

Onboard Dining: LATAM Brazil offers a range of dining options to cater to passengers' preferences. From delicious meals inspired by regional cuisine to snacks and beverages, the airline aims to provide a satisfying dining experience. Special meal requests, such as vegetarian or dietary-restricted options, can be made in advance to accommodate specific needs.

Frequent Flyer Program: LATAM Brazil operates a frequent flyer program called LATAM Pass, which rewards loyal customers with exclusive benefits and privileges. Passengers can earn points for their flights and redeem them for upgrades, additional services, or future travel. The program offers different membership tiers, providing increasing benefits based on the level of membership.

Airport Services: LATAM Brazil strives to make the airport experience smooth and efficient for its passengers. The airline offers convenient online check-in options, allowing passengers to select their seats and print their boarding passes before arriving at the airport. Priority services, such as priority boarding and baggage handling, are available for eligible passengers, including Business Class travelers and frequent flyers.

Cargo Services: In addition to passenger services, LATAM Brazil provides cargo transportation services. The airline offers reliable and efficient cargo solutions, catering to various industries and shipping needs. With a dedicated cargo fleet and expertise in cargo logistics, LATAM Brazil ensures the secure and timely transportation of goods.

Special Assistance: LATAM Brazil strives to assist passengers with special needs or requirements. The airline offers services for unaccompanied minors, passengers with disabilities, and those needing medical assistance. Special assistance can be requested during the booking process or by contacting the airline's customer service.

LATAM Brazil is committed to providing high-quality services and ensuring a pleasant travel experience for its passengers. By focusing on customer satisfaction, convenience, and innovation, the airline continues to enhance its services to meet the evolving needs of travelers.