Lawson
#2177
Rank
$7.26B
Marketcap
Japan
Country
Mr. Sadanobu Takemasu (Chairman, Pres & CSO)
Tatsuya Murase (Sr. Exec. Officer & GM of Sales Headquarters)
Mr. Masakatsu Gonai (Sr. Managing Exec. Officer, CRO, GM of Bus. Support Division & Assistant CSO)
Summary
History
Origins in Ohio
In 1939, dairy owner James "J.J." Lawson started a store at his Broad Boulevard dairy plant in Cuyahoga Falls, Ohio, to sell his milk. The Lawson's Milk Company grew into a chain of stores, primarily in Ohio. Lawson was bought out by Consolidated Foods in 1959.
Lawson's neighborhood convenience stores were common in Ohio from the 1960s through the mid-1980s, selling milk, bread, eggs, orange juice, and specialty items such as deli counter 'chipped' style ham and sour cream potato chip dips. Locations also extended into neighboring states such as Pennsylvania, where Lawson's had a presence in the western portion of the state, including Pittsburgh.
Consolidated was renamed Sara Lee in 1985. At about the same time, Lawson's stores in the United States were sold to Dairy Mart, a smaller chain of convenience stores located in Enfield, Connecticut. Dairy Mart moved its headquarters to Cuyahoga Falls, renamed the Lawson's stores, and operated the chain as Dairy Mart for the next 17 years. Under Dairy Mart, the chain experienced some controversy. Dairy Mart was sued by the American Family Association, after a Dairy Mart manager in Ohio complained that the company's policy of selling pornography subjected her to sexual and religious harassment. The court case, Stanley v. Lawson Co., was seen as a test of the First Amendment to the United States Constitution. The court ultimately ruled in favor of Lawson.In 2002, a Canadian-based convenience store company, Alimentation Couche-Tard of Laval, Quebec, bought the assets and name of Dairy Mart. Most of the former Dairy Mart stores, which were either originally Lawson's stores, or were located in communities in which Lawson's once had a presence, were converted to the Circle K brand. Due to demand from consumers, it was announced that Lawson's Chip Dip would continue to be sold no matter what the name of the store. A few independently owned Dairy Mart stores in the Columbus, Ohio area survived independent of Circle K and continuing to use the Dairy Mart name and final logo under license from Alimentation Couche-Tard, though in September 2021 these stores went unbranded, officially retiring the Dairy Mart name.
Circle K retains a large presence in Ohio to this day due to the enduring legacy of Lawson's, especially in Northeast Ohio and Columbus, primarily competing with Speedway. However, many of the former Lawson's stores under Dairy Mart in Pennsylvania closed during the late 1990s, and only a few survived by the time Circle K took over the locations. Much of this can be attributed to stronger competition in Pennsylvania from 7-Eleven and Altoona-based Sheetz, as well as UniMart and United Refining Company. Additionally, unlike in Ohio, Dairy Mart failed to invest in fuel sales at its Pennsylvania stores. Circle K retains a small presence in Western Pennsylvania today, but unlike Ohio is a non-factor in the area going up against Sheetz, 7-Eleven/Speedway, GetGo, and locally owned Coen Markets.
Presence in Japan
In 1974, Consolidated signed a formal agreement with The Daiei, Inc., a retail company which also ran a supermarket chain, to open the first Lawson stores in Japan. On April 15, 1975, Daiei Lawson Co., Ltd. was established as a wholly owned subsidiary of Daiei. The first store opened in Sakurazuka, Toyonaka, Osaka Prefecture in June 1975. In September 1979 the official name was changed to Lawson Japan, Inc. The Mitsubishi Corporation became the main shareholder in 2001.Lawson is one of the top convenience store chains in Japan, third to convenience franchise giants 7-Eleven and FamilyMart. All of the usual Japanese convenience store goods, such as magazines, video games, manga, soft drinks, onigiri, pastry roulette and bento are available. Lawson has occasionally collaborated on tie-ins with various companies, including Koei's PlayStation 3 game Dynasty Warriors 7. In celebration of the 25th anniversary of the manga series JoJo's Bizarre Adventure, a Lawson store in author Hirohiko Araki's native Sendai was remodeled to look like the "Owson" store that appears in part 4 of the series. In late 2013, a crossover with All Japan Pro Wrestling saw Triple Crown heavyweight wrestling champion Kohei Suwama appear in ads and even work the till for a photo-op in a Tokyo location. In early 2016, a Lawson-sponsored Power Cube was introduced into the online game Ingress. DDM and Kadokawa's Kantai Collection also tapped Lawson in limited promotional materials, featuring character representations of shipgirls such as Kashima in Lawson crew outfits, whose popularity persisted long after the promo.
To date, Lawson operates over 11,384 stores. They are found in all 47 prefectures of Japan, as well as China, Indonesia, Thailand, the Philippines and United States . In 2014, the company announced plans to open stores specifically designed for elderly consumers.In September 2014, Lawson announced it would acquire Japanese chain Seijo Ishii Co. for around $503 million from Marunouchi Capital.In October 2016, Lawson announced it was partnering with The Bank of Tokyo-Mitsubishi UFJ. After receiving the appropriate license from the Japanese Financial Services Agency, the move would allow Lawson stores to offer cash withdrawal, deposit and transfer services, over and above the ATM services that are already provided.In February 2017, Lawson became a subsidiary of Mitsubishi Corp.Among the more notable fans of Lawson include professional wrestler Chris Jericho, who would frequently shop at Lawson when he wrestled in Japan in the 1990s. Jericho still visits Lawson whenever he returns to Japan, whether to wrestle or if he is touring with his rock band Fozzy.In 2005, Lawson opened its first "Lawson 100" store, where items are 100 yen plus 5 yen tax for a total of 105yen.
Return to the United States
With the establishment of "Lawson USA Hawaii, Inc.", Lawson returned to the U.S. market, with two locations in Honolulu opening on July 7, 2012. One of the stores is in the Sheraton Waikiki, while the other is in the Moana Hotel.Further expansion in both Hawaii and the mainland U.S. is planned.
Mission
Vision
Key Team
Mr. Hajime Kawamura (Sr. VP)
Mr. Yasushi Wakabayashi (Deputy Sr. VP)
Mr. Tatsushi Sato (Sr. Exec. Officer & GM of IT Solutions Division)
Mr. Satoru Ota (Deputy Sr. VP, CEO of BestPractice Inc and Pres of BestPractice Inc)
Mr. Yasuhiko Hirokane (Sr. VP)
Mr. Yuichi Wada (Managing Exec. Officer & Pres of Kinki Company)
Norio Sasaki (Deputy Sr. VP and Deputy Gen. Mang. of Merchandizing & Logistics Division)
Recognition and Awards
References
Mr. Sadanobu Takemasu (Chairman, Pres & CSO)
Tatsuya Murase (Sr. Exec. Officer & GM of Sales Headquarters)
Mr. Masakatsu Gonai (Sr. Managing Exec. Officer, CRO, GM of Bus. Support Division & Assistant CSO)