Graduating in fashion and sustainability from Whitecliffe College of Arts and Design, aspiring designer Maggie Marilyn envisioned building a fashion brand that champions transparency and ensures that people and planet are at the forefront of each decision. Rooted in these pillars she launched her eponymous fashion brand in 2016 with the most beautiful handmade apparel. In line with the United Nations' Sustainable Development Goals, today Marilyn's direct-to-consumer fashion brand aims to have a regenerative impact by controlling water usage and increasing its proportion of locally made apparel.
Since learning about the detrimental environmental and social consequences of the fashion industry, Maggie Hewitt who is a native of a rural coastal region of New Zealand's north Island, was determined to effect change. Graduating in Fashion and Sustainability from Whitecliffe College of Arts and Design, Hewitt wrote on her website that she had “pulled back the glamorous curtain of fashion and saw an industry that needed fixing, and fast.”
Rooted in these pillars the visionary twenty-one-year-old launched her ready-to-wear brand in 2016. There was no looking back. All virgin sourced fabrics are OEKO-TEX® or Bluesign certified to prove they are free from harmful chemicals and all textile suppliers have signed her Supplier Code of Conduct. What's more the brand only uses wool that is ethically grown- non-mulesed and ZQ or Responsible Wool Standard certified. By making such choices Maggie Marilyn has genuinely upheld the brand principles and achieved a remarkable 73 per cent reduction in the brand's carbon footprint to become a climate-positive enterprise.
The eponymous fashion brand champions people and planet. Per Vogue: ‘After four years of studying fine arts, majoring in fashion, at Auckland, Hewitt knew “I had a point of view, I had something, and I wanted to start my own brand”. She graduated and immediately designed a collection that adhered to her principle of “liveable luxury,” which she defines as “beautifully executed clothes, in beautiful fabrics, that you can wear every day. You can run or dance in them – they’re pieces you’d never hesitate to grab.” Then she took her samples to Sydney, and Net-A-Porter came knocking.’
At 23, Hewitt was "the next big thing". Most of the apparel is manufactured in Auckland in a factory that is pretty close to her studio while knitwear is made in Italy. With a fine business acumen, Maggie had decided right from the onset of her fashion career that she would adopt a four-drops-a-year model showing twice a year in pre-collection time frames in order to streamline the production.
Today the fashion brand is rooted in the pillars of People- Product- Prosperity. And looking to the future Maggie Marilyn's focus remains fixed on regeneration to ensure that every aspect of the operations from the farms cultivating fibers to the final products experiences a net gain compared to their initial state. And in line with the United Nations Sustainable Development Goals, the ethical fashion brand is now working towards having a regenerative impact from controlling water usage to making as much locally as possible.
Today Maggie Marilyn is hailed as a leading direct-to-consumer ethical fashion label. Her goal is to make it a circular fashion brand where all the pieces are made to last. When some of the pieces require repair, Maggie Marilyn will provide the service free of charge and when the apparel sadly comes to the end of its life, the fashion designer will recycle or compost it. With such stylish apparel and a business acumen grounded in sustainability and circularity is it a wonder then that Maggie Marilyn has A-list clientele ranging from Kylie Jenner and Karlie Kloss to the Duchess of Sussex?
To transform the fashion industry to one that is transparent, circular, regenerative and inclusive.
The brand vision of direct-to-consumer fashion label Maggie Marilyn is rooted in the fashion designer's belief that the future of fashion is rooted in transparency, circularity, regeneration and inclusion. An industry where clothing can be traced from farm to finished garment, where workers are treated with respect, and consumers understand the true value of their purchase. Her personal beliefs shaped the vision of a brand with three core values: People- Planet- Prosperity. So today the fashion brand has a climate positive status, commitment to its circular business model, and plans for a decarbonised and regenerative supply chain.
Maggie Marilyn (Founder)
Recognition and Awards
Products and Services
Maggie Marilyn womenswear includes outerwear, dresses, denim, T-shirts, singlets, shirts, blouses, tops, knitwear, pants, shorts, skirts, sweatshirts, track pants and sleepwear while the menswear has a selection of outerwear, denim, T-shirts, shirts, knitwear, pants, shorts, sweatshirts and track pants.
- Instagram profile of Maggie Marilyn Instagram
- Maggie Marilyn Can Make a Dress Do Crazy Things Harpers Bazaar
- Facebook profile of Maggie Marilyn Facebook
- Building a Sustainable Brand BoF
- Maggie Marilyn founder on her go-to vintage jeans Sydney Morning Herald
- Maggie Marilyn Australia Resort 2024 Vogue
- Eco-Friendly Fashion Essentials Forbes
- Maggie Marilyn's latest “Forever” capsule Elle
- What you need to know about sustainable fashion this season Forbes
- Youtube channel of Maggie Marilyn Youtube
- Designer Maggie Marilyn on how to run a sustainable fashion business Harpers Bazaar
- Interview with Maggie Marilyn Vogue
- Maggie Marilyn Spring 2022 Ready To Wear Vogue
- How Sustainable Designers Can Make Wholesale Work BoF
- LinkedIn page of Maggie Marilyn LinkedIn
- Maggie Marilyn's capsule Yahoo Finance
- Official website of Maggie Marilyn Maggie Marilyn
- Principle beliefs of the direct-to-consumer fashion brand Maggie Marilyn
- Maggie Marilyn's Joyful New Capsule FashioNZ
- Maggie Marilyn Pre-Fall 2022 Vogue
Maggie Marilyn (Founder)
Fashion and Textiles
Retail and Consumer Goods