Magnetic

Magnetic is a London based design and innovation company, that aims to become a catalyst for positive change. Formerly recognized as Fluxx and magneticNorth, the organization rebranded as Magnetic in 2022, merging two formidable entities into a single force dedicated to creating meaningful and impactful solutions. Notably, Magnetic has achieved the status of a certified B Corporation in 2023.

Magnetic's mission revolves around designing better futures by exploring unmet needs, engaging with customers, and crafting innovative solutions. Beyond conventional consultancy, the company delves into experimentation, hands-on work, and transformative initiatives. Its diverse portfolio includes products and services that contribute to healthier lives, sustainable solutions, and inspiring work environments. Notable collaborations span industries, engaging with renowned clients such as Adidas, BBC, Bupa, Google, and The Economist. The company was recognised as a leading management consultant and workplace of the year 2021 by The Financial Times and The Telegraph.

Magnetic, born out of the union between innovation consultancy Fluxx and award-winning digital design studio magneticNorth, has a rich history steeped in over 30 years of collective experience. The merger, solidified in 2022, marked a pivotal moment for the organizations as they joined forces to become an independent design and innovation powerhouse. This strategic collaboration aimed to fuel post-pandemic business growth and redefine the landscape of design thinking and innovation in the UK.

Magnetic was recognised as a leading management consultant and workplace of the year 2021 by The Financial Times and The Telegraph, and UK’s Leading Management Consultant 2022 by Financial Times and Statista.

Magnetic is driven by a mission to shape a brighter future through innovative design solutions. Embracing an industry-agnostic approach, the company aims to catalyze positive change and progress across diverse sectors. Their commitment lies in leveraging design principles to address challenges, foster creativity, and contribute to the development of impactful and sustainable solutions that transcend industry boundaries.

Magnetic aspires to establish itself as an "innovation powerhouse". It envisions leveraging the strengths of both organisations to lead in transformative and cutting-edge solutions within the digital design and innovation consultancy landscape. The combined expertise from magneticNorth and Fluxx implies a commitment to pioneering advancements, fostering creativity, and delivering impactful outcomes in the realm of design and innovation.

Magnetic, as a design and innovation consultancy, is driven by a mission to shape better futures through human-centered design and innovative solutions that benefit businesses, people, and the planet. With a proven track record of collaborating with notable clients such as PepsiCo, Simply Business, and Natwest, Magnetic employs a holistic approach to problem-solving and transformation.

Innovation Festival 2024 is a flagship initiative by Magnetic, aiming to supercharge businesses and accelerate growth. Throughout March, the festival offers a series of free events in London and Manchester, featuring two panel discussions, three TED-style talks, and four skills workshops. By creating an innovation network, Magnetic inspires participants to take meaningful actions and contribute to positive change. 

Magnetic further extends its reach through events and insights sessions such as research taster sessions and the Innovation Academy. The Research Masterclass offers a one-hour taster to delve into Magnetic's research methodologies, while the Problem-Framing Masterclass provides insights into effective problem-framing strategies. These sessions allow participants to engage with Magnetic's expertise and gain valuable insights. Additionally, Magnetic shares its knowledge and perspectives through various resources, including press releases, insights, thought leadership articles, and annual reports, such as "Purpose: Built," which focuses on designing a brighter future for businesses amid global challenges.