Midsona AB

Midsona AB (publ) develops, produces, and markets organic products, consumer health products, and health foods in Sweden, Norway, Finland, Denmark, Spain, France, and Germany. It offers vegetable proteins, including fresh plant-based products under the Vegetalia brand name; rice, cereal, flakes, dried fruits, nuts, etc. under the Davert brand name; nuts, kernels, dried fruits, and berries under the Earth Control brand; dry fruits, nuts, oils, spices, fruit creams, muesli, rice, and pastas, as well as hair and body care products under the Urtekram brand name; and oils, grains, pastas, bouillons, and various flours under the Kung Markatta brand name. The company also provides grains, flakes, seeds, vegetables, pasta, and rice under the Happy Bio brand name; corn cakes, rice cakes, dietary supplements, and teas under the Friggs brand name; breads, beverages, cold cuts, dinners, accessories, pasta sauces, pesto, oils, sugar, syrups, nuts, seeds, flours, and teas under the Helios brand name; and roasted grains and cereals under the Celnat brand name. It sells its products through pharmacies, grocery trade, health food retailers, other specialist retailers, and other sales channels, as well as actors in food service market. The company was founded in 1892 and is headquartered in Malmö, Sweden.

Our mission is to provide healthy, safe and affordable consumer packaged goods that are accessible to all customers.

Our vision is to be a leader in providing value-added consumer packaged goods with a focus on sustainability, health and wellness.

Midsona AB has been recognised by the Swedish government for its commitment to sustainability. The company has also received numerous awards for its innovation and excellence in the FMCG industry.