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MINISO Group

#2013

Rank

$7.87B

Marketcap

CN China

Country

MINISO Group
Leadership team

Mr. Guofu Ye (Founder, Chairman of Directors & CEO)

Mr. Saiyin Zhang (CFO, Exec. VP & Director)

Eason Zhang (Director of Investor Relations)

Products/ Services
Fashion, Retail
Number of Employees
1,000 - 20,000
Headquarters
Guangzhou, Guangdong, China
Established
2013
Company Registration
SEC CIK number: 0001815846
Net Income
100M - 500M
Revenue
Above - 1B
Traded as
MNSO
Social Media
Overview
Location
Summary
MINISO Group Holding Limited, an investment holding company, engages in the retail and wholesale of lifestyle and pop toy products in the People's Republic of China and other countries in Asia, the Americas, and Europe. The company offers products in various categories, including home decor products, small electronics, textiles, accessories, beauty tools, toys, cosmetics, personal care products, snacks, fragrances and perfumes, and stationeries and gifts under the MINISO and WonderLife brand names; and blind boxes, toy bricks, model figures, model kits, collectible dolls, Ichiban Kuji, sculptures, and other popular toys under the TOP TOY brand. As of June 30, 2022, it operated through a network of approximately 5,200 MINISO stores; 97 TOP TOY stores; and online sales channels. The company was founded in 2013 and is headquartered in Guangzhou, China.
History

Miniso was founded in 2013 by Chinese entrepreneur Ye Guofu. Miniso's first store opened in China in 2013. The company claims that Japanese designer Miyake Junya co-founded Miniso, although local media reports in China and Japan have questioned Junya's existence. The company initially claimed to be a famous Japanese brand, despite operating in Mainland China under Chinese company Aiyaya with no outlets in Japan, Miniso has since expanded outside of China and opened over a thousand stores worldwide.In January 2017, Miniso announced that they were seeking to enter the North Korean market, opening their first store in Pyongyang four months later. According to The Economist, the store was popular among the country's wealthy but only accepted foreign currency, including the U.S. Dollar, Chinese Yuan, and Euro as payment. Soon after opening, the company's Japanese branch came under pressure for violating United Nations Security Council Resolution 2321 prohibiting trade with North Korea, distanced themselves from the move, and blamed the Chinese offices for the decision. As a result of the controversy, Miniso promised not to ship any more products to North Korea and the Pyongyang store was rebranded as "Evolution".In August 2022 Miniso apologized for "wrong brand positioning and marketing" and said it would "de-Japanize" by March 2023.

Mission
To provide customers around the world with quality, fashionable and innovative products at the lowest possible prices.
Vision
To become the most respected life style retailer in the world.
Key Team

Mr. Minxin Li (Exec. VP & Director)

Ms. Na Dou (Exec. VP)

Ms. Hoi Ting Wong (Joint Company Sec.)

Recognition and Awards
MINISO has already won various prestigious awards including the “Best Retailer Award” and “Global Innovation Award of China Retail in 2017.” MINISO has also been recognized for its appeal to youth with the “Five Star Yoplait-China Music Business Award” and “Best Youth Lifestyle Brand Award”.
References
MINISO Group
Leadership team

Mr. Guofu Ye (Founder, Chairman of Directors & CEO)

Mr. Saiyin Zhang (CFO, Exec. VP & Director)

Eason Zhang (Director of Investor Relations)

Products/ Services
Fashion, Retail
Number of Employees
1,000 - 20,000
Headquarters
Guangzhou, Guangdong, China
Established
2013
Company Registration
SEC CIK number: 0001815846
Net Income
100M - 500M
Revenue
Above - 1B
Traded as
MNSO
Social Media