Muhammad Chbib

Muhammad Chbib is a serial entrepreneur, global thought leader and CEO at tradeling.com.

In 2011 Mr. R. Chbib moved to Dubai where he took over as CEO of sukar.com which they successfully exited to souq.com in 2012 to form today’s largest commerce company in MENA and which was acquired by Amazon.com in 2017. From 2015 to 2018 Mr. R. Chbib and his team created the Strategic Online Business Unit for Saudi listed travel giant Al Tayyar Group, leading their two brands tajawal and Almosafer to a total of close to USD 1 billion gross sales within three years only. Muhammad R. Chbib is a German national of Syrian descent, a proud father and husband with a passion for entrepreneurship and coaching young aspiring leaders.

His vision can be found in a recent interview with Dinis Guarda. “Germany is one of the most reliable and organized countries in the world and it has a great entrepreneurial heritage. And they promote that behavior during the whole educational process. Most entrepreneurs are born at university. And this brings a lot of value to a country. Entrepreneurs want to change the world, they want to do something different and bring value and innovation, and that is something that you can see in Germany happening right now”. “In the Middle East, things are different. Some countries here have a lot of money but it’s been wasted all these years. This touched upon my Arabic ego. I wanted this equity to not be drained out by someone who doesn’t care, but to bring it back into the middle east economy and help develop the region”. What is tradeling.com? “It’s a B2B e-commerce marketplace. Similar to Amazon or Alibaba. It’s a trading platform for the Middle East to import goods to the Middle East, and to trade goods in and around the Middle East. We started with Food & Beverage, then we have been expanding our offering to lifestyle, office supplies and we are opening to other industries as well”.