National Beverage

National Beverage Corp., through its subsidiaries, develops, produces, markets, and sells a portfolio of sparkling waters, juices, energy drinks, and carbonated soft drinks primarily in the United States and Canada. The company offers beverages to the active and health-conscious consumers, including sparkling waters, energy drinks, and juices under the LaCroix, LaCroix Cúrate, LaCroix NiCola, Clear Fruit, Rip It, Everfresh, Everfresh Premier Varietals, and Mr. Pure brands. It also offers carbonated soft drinks under the Shasta and Faygo brands. The company serves retailers, as well as various smaller up-and-down-the-street accounts through the take-home, convenience, and food-service distribution channels. National Beverage Corp. was incorporated in 1985 and is based in Fort Lauderdale, Florida.

The company was formed in 1985 by Nick A. Caporella to fend off an unwanted acquisition by Victor Posner of Burnup & Sims Inc., an installer of cable television and telecommunications systems, through trading stock between the two companies to reduce Posner's ownership level. Caporella, now having an additional company, needed to have a business to go with it and acquired Shasta Beverages from Sara Lee Corporation in 1985 for US$40 million in cash and Burnup & Sims shares. To make National a major player, Caporella purchased Faygo, a Midwest regional soft drink manufacturer, from Tree Sweet Products Corp. With its 12 bottling plants, National subsidiaries branched out into bottling store brands.In 1991, National Beverage went public to sell Burnup & Sims's shares in National Beverage, which was partially successful. A Burnup & Sims stockholder sued due to Caporella's salary from Burnup and percentage of revenue from National Beverage, forcing Caporella to spend less time managing the company. In the early 1990s, Spree, an all-natural, carbonated soft drink, and Big Shot, a regional, multiflavored soft drink line, were acquired. In 1992, the US Navy contracted for the manufacture of "Sea", their ship store's brand. In the mid-1990s, juice producer, Everfresh Beverages Inc. and WinterBrook Corp., a carbonated and still water producer, became subsidiaries of National. WinterBrook brought three brands to the National Beverage group of companies: Cascadia, WinterBrook Clear, and LaCroix. National acquired Home Juice Company, home of the Home Juice and Mr. Pure brands, at the end of the 1990s.In the early 2000s, National purchased Beverage Canners International Inc., Ritz, and Crystal Bay soft drinks and sparkling waters brands owner. In 2002, the company changed its strategy by focusing on bottling its own brands and end private-label bottling. National moved to create new products for specific markets starting in 2003 with Shasta Shortz, a kid-focused soda. Also that year, Fruitika, a fruit nectars line, went out to the stores. In 2004, Diet Shasta started using Splenda No Calorie Sweetener.National also launched new energy drink lines starting with Rip It, a general energy drink line. A woman-focused line, Chic, and Freek for teenagers and young adults, soon followed. National also tried a coffee-based energy drink, Triple Hit.

Our mission is to serve you, soft drink lovers, who pledge your allegiance to our beverages.

We focus on the future of the beverage industry, enriching lives in the community with the most exciting ways of connecting people and flavors.

Our mission is to serve you, soft drink lovers, who pledge your allegiance to our beverages.

We focus on the future of the beverage industry, enriching lives in the community with the most exciting ways of connecting people and flavors.

National Beverage

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National Beverage

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