National Instruments

#1890

Rank

$7.52B

MarketCap US

US United States

Country

Summary
National Instruments Corporation provides a software-centric platform and systems to engineers and scientists worldwide. Its programming environments software includes NI LabVIEW, a graphical software platform to visualize hardware configuration, measurement data, and debugging of application; NI LabWindows/CVI, an ANSI C integrated development environment and engineering toolbox; and NI Measurement Studio, a suite of .NET tools for building engineering applications in Microsoft Visual Studio. The company's application software comprises NI TestStand that is used for automated test and measurement applications in manufacturing environment; NI VeriStand, a software environment for configuring real-time testing applications; Flexlogger for sensor configuration and data logging of mixed signals; and NI InsightCM Enterprise, a software for monitoring ancillary rotating equipment. Its operations management and analytic enterprise software include NI DIAdem, which is configuration-based technical data management, analysis, and report generation tools to mine and analyze engineering and measurement data; NI SystemLink, a systems management and data collection software that enables the mass coordination of connected devices, software deployments, and data communications throughout a distributed system; and NI Optimal Plus. The company also offers PXI hardware form factor; and NI semiconductor test systems, as well as software and hardware maintenance, and training and certification services. It serves semiconductor, transportation, aerospace, and defense industries; and government agencies. National Instruments Corporation has strategic agreements with Konrad Technologies, Inc. to develop test systems and solutions for autonomous driving software and hardware validation; and Foretellix Ltd. to enhance the safety of advanced driver-assistance systems and autonomous vehicles. The company was incorporated in 1976 and is headquartered in Austin, Texas.

History

Founding

In the early 1970s, James Truchard, Jeff Kodosky, and Bill Nowlin were working at the University of Texas at Austin Applied Research Laboratories. As part of a project conducting research for the U.S. Navy, the men were using early computer technology to collect and analyze data. Frustrated with the inefficient data collection methods they were using, the three decided to create a product that would enable their task to be done more easily. In 1976, working in the garage at Truchard's home, the three founded a new company. They attempted to incorporate under several names, including Longhorn Instruments and Texas Digital, but all were rejected. Finally, they settled on the current name of National Instruments.With a $10,000 loan from Interfirst Bank, the group bought a PDP-11/04 minicomputer and, for their first project, designed and built a GPIB interface for it. Their first sale was the result of a cold call to Kelly Air Force Base in San Antonio, Texas. Because the trio were still employed by the University of Texas, in 1977 they hired their first full-time employee, Kim Harrison-Hosen, who handled orders, billing, and customer inquiries. By the end of the year they had sold three boards, and, to attract more business, the company produced and sent a mailer to 15,000 users of the PDP-11 minicomputer. As sales increased, they were able to move into a real office space in 1978, occupying a 600-square-foot office at 9513 Burnet Road in Austin, Texas.

1980s

At the end of the 1970s, the company booked $400,000 in orders, recording a $60,000 profit. In 1980 Truchard, Kodosky, and Nowlin quit their jobs to devote themselves full-time to National Instruments, and at the end of the year moved the company to a larger office, renting 5,000 square feet of office space. To assist in generating revenue, the company undertook numerous special projects, working on a fuel-pump credit-card system and a waveform generator for U.S. Navy sonar acoustic testing. By 1981, the company reached the $1 million sales mark, leading them to move to a 10,000-square-foot office in 1982.In 1983 National Instruments reached an organizational milestone, developing their first GPIB board to connect instruments to IBM PCs. With the arrival of the Macintosh computer, however, the company felt ready to take advantage of the new graphical interfaces. Kodosky began a research initiative with the assistance of student researchers at the University of Texas into ways to exploit the new interface. This led to the creation of NI's flagship product, the LabVIEW graphical development platform for the Macintosh computer, which was released in 1986. The software allows engineers and scientists to program graphically, by "wiring" icons together instead of typing text-based code. By allowing people to use a more intuitive, less-structured development environment, their productivity greatly increased, making LabVIEW quite popular. The following year, a version of LabVIEW, known as LabWindows, was released for the DOS environment.The company had 100 employees by 1986. As part of the company's decision to begin direct sales of its products, NI opened its first international branch, in Tokyo, Japan in 1987.

1990s

After growing their staff enough to take over almost the entire building they were renting, in 1990 NI moved to a new building at 6504 Bridge Point Parkway, which the company purchased in 1991. The building, located along Lake Austin near the Loop 360 Bridge, became known as "Silicon Hills Bridge Point."NI received their first patent for LabVIEW in 1991. Later that year, they introduced Signal Conditioning eXtensions for Instrumentation to expand the signal-processing capabilities of the PC, and, in 1992, LabVIEW was first released for Windows-based PCs and Unix workstations. To further assist their customers, NI also created the National Instruments Alliance Partner program, attracting a worldwide selection of third-party developers, systems integrators, and consultants who could extend the capabilities of the NI hardware and software.With LabVIEW now available to a much larger audience, in 1993 the company reached the milestone of $100 million in annual sales. To attract C/C++ programmers, later that year NI introduced LabWindows/CVI. The following year an industrious employee began experiments with the relatively new World Wide Web and developed natinst.com, the company's very first web page. As the company continued to grow, they began to run out of room in their approximately 136,000-square-foot campus. In 1994, NI broke ground on a new campus, located at a 72-acre site along North Mopac boulevard in northern Austin. By this time, NI had reached 1000 employees.The new NI campus, which opened in 1998, was designed to be employee-friendly. It contains dedicated "play" areas, including basketball and volleyball courts, an employee gym, and a campus-wide walking trail. Each of the buildings on the campus are lined with windows and feature an open floor plan, so that the employees seated in cubicles throughout the building are never far from the sun and views of northwest Austin. To maintain the focus on equality among the employees, even "Dr. T", as the employees call their CEO, sits in an open cubicle and does not have an assigned parking space.Employees had been granted stock in the privately held company as part of their compensation packages. When the company chose to go public in 1995, over 300 current and former employees owned stock. The company is now listed on the NASDAQ exchange as NATI.

By the late 1990s, customers had begun using LabVIEW in industrial automation applications. With LabVIEW and the more advanced DAQ boards provided by the company, engineers could now replace expensive, fixed-function, vendor-defined instruments with a custom PC-based system that would acquire, analyze, and present data with added flexibility and a lower cost. With the company's acquisition of Georgetown Systems Lookout software, NI products were further incorporated into applications run on the factory-floor. By 1996, the company had reached $200 million in annual sales, and was named to Forbes magazine's 200 Best Small Companies list.Over the next several years, the engineers at NI continued to stretch the boundaries of virtual instrumentation, releasing machine vision software and hardware, which allow cameras to act as sensors, and motion control hardware and software. NI also introduced the CompactPCI-based PXI, an open industry standard for modular measurement and automation, and NI TestStand, which provides for tracking high-volume manufacturing tests.

2000s

User traffic and e-commerce rapidly improved after the company acquired the ni.com domain and began investing in web technologies to better highlight their products. The company quickly introduced online configuration tools to help customers decide which NI products would best interact to solve their problem, and introduced NI Developer Zone, which provides the end-user developers access to example programs, sample code, and development tips, as well as forums in which users and NI employees could help answer questions about the products.In the 2000s, NI began exporting most of its manufacturing overseas by first opening its first international manufacturing plant in Debrecen, Hungary. This 144,000-square-foot plant helped to diversify the company's manufacturing capabilities, which had been centered at company headquarters in Austin. NI now manufactures nearly 90% of its production in Debrecen and has expanded several times in the last decade. In 2011, with a multimillion-dollar grant from the government, NI increased production in Debrecen by approximately 20%. With state-of-the-art automation processes, headcount increased by only 2%.In 2002, the company dedicated the 379,000-square-foot Building C on their Mopac campus, which became the headquarters for the company's R&D operations. Upon completion of this building, the NI campus finally had enough capacity to move all Austin-based employees to a single location.Following the company model of selling directly to customers, by 2006 NI had opened 21 sales offices in Europe and 12 offices in the Asia/Pacific region, as well as a multitude of offices in the Americas, Africa, and the Middle East. Research and Development centers are located in the U.S., Germany, India, Romania, China, Canada, and Malaysia.

2010s

In January 2013, National Instruments acquired all outstanding shares of Digilent Inc., which became a wholly owned subsidiary. Digilent was founded in 2000 by two Washington State University electrical engineering professors, Clint Cole and Gene Apperson and grew to become a multinational corporation in the engineering education sector, with sales of test and development products to thousands of universities. Digilent developed the open standard Pmod Interface.

2020s

On June 16, 2020, National Instruments announced that they were officially changing the company's name to "NI". On May 4, 2021, NI announced the acquisition of monoDrive, a provider of ultra-high fidelity simulation software for advanced driver-assistance systems and autonomous vehicle development.In March 2022, it was announced that NI had completed the acquisition of Heinzinger Automotive GmbH, the electronic vehicle systems business of Rosenheim-based Heinzinger electronic GmbH.


Mission
NI equips engineers and scientists with systems that accelerate productivity, innovation, and discovery.

Vision
At National Instruments, our vision is to create the world’s largest, most accessible engineering-focused ecosystem. We are committed to engineering the future of production and advanced design through our mission and company culture of creativity, collaboration, and customer success.

Key Team

Mr. Thomas Benjamin (Exec. VP, CTO & Head of Product Analytics)

Mr. Jason Elliot Green (Exec. VP, GM of Portfolio Bus. Unit & Chief Revenue Officer)

Ms. Ritu Chanchal Favre (Exec. VP & GM of Bus. Unit)

Mr. R. Eddie Dixon Jr. (Sr. VP, Chief Legal Officer & Sec.)

Dr. Kevin Ilcisin (Sr. VP of Strategy & Corp. Devel.)

Ms. Marissa Vidaurri (Head of Investor Relations)

Will Denman (Sr. VP of Global Sales & Support)


Recognition and Awards
National Instruments won 1 award in 2017 and 1 award in 2016. In 2017, National Instruments won for Best Company Managers. In 2016, National Instruments won for Top Rated Managers. Based on 1,211 ratings and 74 participants, employees at National Instruments are less satisfied with their work experience. The overall culture score, 67/100 or C+, incorporates employee ratings based on their feedback on the Manager, Diversity, Happiness and more.

References
National Instruments
Leadership team

Mr. Eric Howard Starkloff (Pres, CEO & Director)

Mr. Scott A. Rust (Exec. VP of Platform & Technology)

Ms. Karen M. Rapp (Exec. VP & CFO)

Products/ Services
Embedded Systems, Hardware, Manufacturing, Software, Test and Measurement
Number of Employees
1,000 - 20,000
Headquarters
Austin, Texas, United States
Established
1976
Company Registration
SEC CIK number: 0000935494
Net Income
100M - 500M
Revenue
Above - 1B
Traded as
NATI
Social Media
Fri Feb 23 2024
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