Netflix is an American media services provider and a global leader in entertainment streaming service worldwide.


Media and Communications  




MarketCap US

US United States



Netflix is a global entertainment streaming service that offers a broad range of TV shows, movies, and documentaries in various genres and languages. The company was founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California. Originally, Netflix was a DVD-by-mail service, but it shifted its focus to online streaming in 2007, as it saw the potential of digital distribution.

Today, Netflix has become one of the world's largest streaming media companies, with services available in over 190 countries and territories. The company has revolutionized the entertainment industry with its innovative business model of subscription-based streaming, allowing users to enjoy its content on demand, anytime, anywhere, on any internet-connected device.

In addition to being a streaming service, Netflix is also a major studio that produces and distributes content for its streaming service, as well as for other services, such as cable and satellite. The company offers its own content, such as its original series, films, and documentaries, which have received critical acclaim and numerous awards, including Emmys, Golden Globes, and Oscars.

Netflix has a market capitalization of more than $235 billion as of 2021, making it one of the world's most valuable entertainment companies. It continues to invest heavily in content creation and technology innovation to maintain its position as a leader in the streaming industry. With a commitment to providing high-quality entertainment, Netflix has become a household name and a staple in the lives of millions of subscribers worldwide.


Netflix was founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California. The company began as a DVD-by-mail service, allowing customers to rent DVDs through the mail for a monthly fee. 

In April 1998, Netflix launched its website, offering a selection of 925 DVDs available for rental. The company's primary objective was to provide customers with a convenient and hassle-free movie rental experience. Unlike traditional video rental stores, Netflix introduced a subscription-based model, allowing subscribers to rent DVDs without worrying about return dates or late fees.

In 1999, the company introduced the concept of monthly subscriptions, which allowed customers to rent an unlimited number of DVDs each month for a flat fee. This model proved to be very successful, and the company grew rapidly over the next few years. This was an effort to enhance customer experience, and the company developed a personalized recommendation system. By analyzing customers' viewing habits and preferences, Netflix was able to suggest movies and TV shows tailored to individual tastes. This innovative feature set Netflix apart and attracted a loyal customer base.

In 2007, Netflix introduced its streaming service, allowing customers to watch movies and TV shows directly over the internet. The company's streaming service initially offered a limited selection of content, but this quickly grew to include many popular movies and TV shows. 

To further enhance its streaming offering, Netflix began securing licensing agreements with major content providers, expanding its library to include a wide range of movies and TV shows. This strategic approach allowed Netflix to cater to a diverse audience, fostering its reputation as a go-to platform for on-demand entertainment.

In 2010, Netflix took a bold step towards original programming with the release of its first original series, "Lilyhammer." This move marked a turning point in the company's history, as it began venturing into content production. Recognizing the creative freedom and the opportunity to captivate viewers with unique narratives, Netflix continued to invest in original content in the following years.

In 2013, Netflix released the critically acclaimed political drama series "House of Cards," directed by David Fincher and starring Kevin Spacey. The show garnered significant praise and marked a breakthrough for streaming platforms, as it received numerous awards and nominations. This success demonstrated Netflix's ability to produce high-quality content that rivaled traditional television networks.

With the triumph of "House of Cards," Netflix gained momentum in its original programming endeavors. The company expanded its original content portfolio, releasing a diverse range of shows, including "Orange Is the New Black," “Stranger Things,” “The Crown” and "Narcos." These series resonated with audiences worldwide, establishing Netflix as a major player in the production and distribution of original content.

As the popularity of streaming soared, Netflix expanded its reach beyond the United States, launching its service internationally. In 2010, the company introduced its streaming service in Canada, followed by expansions into Latin America, Europe, and Asia in subsequent years. This global expansion allowed Netflix to tap into new markets and attract a vast international subscriber base.

In 2015, Netflix expanded its services to nearly every country across the globe, effectively becoming a truly international streaming platform. This ambitious endeavor allowed Netflix to reach a vast global audience, delivering its extensive library of movies and TV shows to viewers in over 190 countries. The company's commitment to localized content and subtitles in multiple languages played a crucial role in its international success.

In addition to original series, Netflix also delved into producing original films. The company collaborated with renowned filmmakers and attracted top-tier talent to create movies that rivaled traditional Hollywood productions. Films such as "Roma," "The Irishman," "Marriage Story," and "Bird Box" garnered critical acclaim and earned prestigious awards, establishing Netflix as a major player in the film industry as well.

Recognizing the growing popularity of true crime documentaries and docuseries, Netflix ventured into non-fiction programming. Series like "Making a Murderer," "Tiger King," and "The Last Dance" became global phenomena, captivating audiences and sparking widespread discussions.

During this period, Netflix faced increased competition from other streaming platforms, prompting the company to continually innovate and adapt. It invested in technological advancements, improving its streaming quality and user experience. Furthermore, Netflix explored interactive storytelling with shows like "Black Mirror: Bandersnatch," allowing viewers to make choices that shaped the narrative.

Beyond content production, Netflix also ventured into merchandising and experiential events, capitalizing on the popularity of its original series. The company created partnerships, allowing fans to engage with their favorite shows through merchandise, themed events, and interactive experiences.

Netflix has continued to grow and expand its services. In recent years, the company has focused on expanding its international presence, and it now operates in over 190 countries around the world. The company has also continued to invest heavily in its original content, with plans to spend up to $17 billion on content in 2021 alone.


Netflix's mission is to entertain the world by delivering compelling and innovative content to its subscribers. The company aims to provide a seamless and enjoyable streaming experience that surpasses traditional entertainment options. Netflix is committed to constantly pushing boundaries and reinventing the way stories are told, with a focus on creativity, quality, and diversity.

One key aspect of Netflix's mission is to create and acquire a wide variety of content that caters to different audiences and interests. By offering a diverse range of TV shows, movies, documentaries, and original productions, Netflix aims to provide something for everyone and ensure that there is always something exciting to watch. The company is dedicated to delivering high-quality entertainment that captivates and engages its subscribers.

Netflix also strives to provide a personalized experience to each individual viewer. Through its sophisticated recommendation algorithms and data-driven insights, the company tailors content suggestions to match the unique preferences and viewing habits of its subscribers. By understanding and anticipating their audience's tastes, Netflix aims to deliver an immersive and enjoyable streaming experience that keeps viewers coming back for more.


Netflix's vision is to become the world's leading entertainment platform, offering a wide variety of high-quality content to audiences across the globe. The company envisions itself as the ultimate destination for entertainment, providing its subscribers with a seamless and personalized experience. Netflix aims to revolutionize the way people consume and enjoy TV shows, movies, documentaries, and other forms of entertainment.

At the core of Netflix's vision is its commitment to providing a vast selection of content that caters to diverse tastes and interests. The company strives to offer something for everyone, whether it's captivating dramas, hilarious comedies, thought-provoking documentaries, or engaging children's programming. By leveraging its extensive data and analytics capabilities, Netflix aims to deliver personalized recommendations and curated content to each individual subscriber, ensuring they can easily discover and enjoy content that resonates with them.

Furthermore, Netflix aims to disrupt traditional television and film distribution models by embracing the power of streaming technology. The company seeks to provide instant and on-demand access to its content library, allowing subscribers to watch their favorite shows and movies anytime, anywhere, and on any device with an internet connection. Netflix envisions a future where the boundaries of time, location, and device are no longer limitations for entertainment consumption, giving viewers the freedom to enjoy their favorite content on their own terms.

Key Team

Ted Sarandos (Co-CEO/Chief Content Officer)

David Hyman (Chief Legal Officer)

Spencer Adam Neumann (Chief Financial Officer)

Marian Lee Dicus (Chief Marketing Officer)

Rachel Whetstone (Chief Communications Officer)

Ann Mather (Board Member)

Bradford L. Smith (Board Member)

Jay C. Hoag (Board Member)

Leslie J. Kilgore (Board Member)

Gregory K. Peters (Co-CEO & Director)

Recognition and Awards
In recent years, Netflix's original series have received critical acclaim and accolades from prestigious award ceremonies such as the Emmys and Golden Globes. Shows like "Stranger Things," "The Crown," and "Ozark" have garnered multiple nominations and wins, solidifying Netflix's reputation as a powerhouse in television production. Additionally, the groundbreaking series "House of Cards" made history by becoming the first streaming show to receive Emmy nominations in major categories. Netflix's commitment to diverse storytelling has also been recognized. The company's original film "Roma," directed by Alfonso Cuarón, received widespread critical acclaim and earned several accolades, including three Academy Awards. The film won Best Director, Best Foreign Language Film, and Best Cinematography, making it a significant milestone for Netflix in the film industry. Furthermore, Netflix has been recognized for its innovative approach to content creation and distribution. The company's investment in interactive storytelling resulted in the success of the interactive film "Black Mirror: Bandersnatch," which won an Emmy for Outstanding Television Movie. This groundbreaking project allowed viewers to make choices that influenced the narrative, providing an immersive and interactive viewing experience. Netflix's impact on the entertainment landscape has been acknowledged through prestigious honors such as being named one of Time Magazine's "100 Most Influential People" and receiving the International Emmy Founders Award. These recognitions highlight Netflix's significant contributions to the industry and its role in revolutionizing the way people consume and engage with entertainment. Netflix has won 16 Academy Awards, 26 Emmy Awards in 2022, and 3 awards in 2021, including Best Company Culture 2021 and Best Leadership Teams 2020. Netflix's most Emmy-awarded original shows include Making A Murderer (4 wins out of 6 nominations).

Products and Services

Netflix is a leading global entertainment streaming service, with over 167 million subscribers in more than 190 countries enjoying TV shows, documentaries, and feature films across a wide variety of genres and languages. The company's primary product is its streaming service, which allows customers to access a vast library of movies and TV shows on-demand.

Netflix's library of content includes original programming, such as "Stranger Things", "The Crown", and "House of Cards", as well as licensed content from other studios and networks. In addition to TV shows and movies, Netflix also offers a growing selection of documentaries, stand-up comedy specials, and children's programming.

Netflix has also expanded into producing and distributing feature films, including "The Irishman", "Marriage Story", and "Bird Box". The company has also begun producing original content in non-English languages, such as the German series "Dark" and the Spanish series "Money Heist".

In recent years, Netflix has also begun partnering with major studios and networks to produce content exclusively for its platform. For example, Netflix has partnered with Marvel to produce a number of original series, including "Daredevil", "Jessica Jones", and "Luke Cage".

In addition to its streaming service, Netflix has also experimented with offering DVD-by-mail rentals, although this service has become less popular over time.

Leadership team

Marc Randolph (Founder)

Gregory K. Peters (Co-CEO and Director)

Mr. Theodore A. Sarandos (Co-CEO and CPO)


Media and Communications

Products/ Services
Streaming media, Pay television, Video on demand, mobile gaming
Number of Employees
1,000 - 20,000
LosGatos, California, U.S.
Company Type
Public Limited Company
Company Registration
SEC CIK number: 0001065280
Net Income
1B - 20B
Above - 1B
Traded as
Social Media

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