Neutrogena

A worldwide leader in premium dermatologist-recommended skin, hair and cosmetics products, Neutrogena- a subsidiary of Johnson and Johnson- has its origin in a transparent bar of mild soap that earned recommendations from dermatologists and the medical profession. Headquartered in Los Angeles, Neutrogena products are distributed in more than seventy countries. 

In 1930 Emanuel Stolaroff started a modest specialty cosmetic company named Natone. Initially, Natone was a supplier to beauty salons and by the Forties began manufacturing and distributing cosmetics for the retail market. Stolaroff met Belgian chemist Edmond Fromont in 1954 and admired a mild, clear soap developed by him. It rinsed quickly and easily from the skin, with no residue. A few minutes after washing with this soap, skin returned to its normal pH! Stolaroff immediately acquired the rights to distribute his patented formula in the US.

During this time Lloyd Cotsen entered the Stolaroff family after marrying his daughter Joanne. In 1962 the company name was officially named Neutrogena Corporation and Cotsen became president in 1967. The company listed on the NASDAQ in 1973 with an estimated market value of reported $1.2 million. At the helm, Cotsen made key decisions that influenced the future of the company—to promote the benefits of Neutrogena soap to the medical profession. As the beauty brand slowly gained acceptance by the medical profession, emphasis was on marketing the soap through dermatologists and luxury hotels and creating a line of safe, mild quality skincare. In 1973 the company went public and by 1980, entered the scalp care and haircare market with the launch of "Neutrogena Healthy Scalp".

In 1982, profits reportedly reached US$3 million and Cotsen was named the CEO. The respect and credibility earned by Neutrogena Corporation led to its acquisition by Johnson and Johnson in 1994. As a part of the Johnson and Johnson empire, the dermatologist-recommended skincare brand preserved the "Neutrogena way" while drawing on the International network of Johnson and Johnson Family of Consumer Companies. In no time it entered newer markets including India, South Africa and China and continues to be a formidable player in the beauty business.

Neutrogena is committed to skin education with the launch of Neutrogena Heroes of Skin Health Equity initiative. “More than 68 million BIPOC Americans face disparities in skin health education, access to expertise and product for all skin types and tones, which we at Neutrogena find simply unacceptable” Roberto Khoury, general manager of Neutrogena, said in a statement. The first of what will be an annual event aims to honor the work of those “skin heroes” who use their platform and resources to bridge the gap in skin health and align with each of the brand’s four core pillars: advocacy, education, expertise, and transparency.

That said, Neutrogena is committed to sustainability. "We strive to avoid unnecessary and harsh ingredients and we prioritise ingredients that are not only safe for your skin, but also safe for the planet, throughout the lifecycle of our products. We are committed to ingredient transparency so you can make informed decisions for your skin health" is the brand message on its official website. 

"Starting in 2022, Neutrogena is launching new packaging made with thirty per cent post consumer recycled plastic as part of our New Skin Balancing collection. We are also launching our first hundred per cent plant-based fiber, home-compostable cleansing wipe as part of the line… We are committed to increasing the percentage of PCR used in our packaging over the next few years. Our dedicated team is also working on innovations that will bring to market alternatives that reduce unnecessary plastic waste and carbon emissions. Be on the lookout for refills and single-dose products soon."

“For people with skin. By people with skin.” 

Neutrogena’s mission is to empower individuals to achieve their healthiest, most radiant skin through dermatologist-driven products that combine science and innovation. The luxury beauty brand is dedicated to making effective skincare, haircare, sunscreen, and makeup accessible to all, ensuring that everyone can confidently embrace their best self. 

By continually advancing research and developing high-quality solutions tailored to diverse skin and hair needs, Neutrogena strives to break down the barriers to optimal skin health, helping people everywhere feel comfortable and beautiful in their own skin.

Neutrogena is committed to breaking down the barriers that stand between you and your best skin. With a foundation in dermatologist-driven research, the luxury beauty brand offers a comprehensive range of skincare, haircare, sunscreen, and makeup designed to meet the diverse needs of every individual. By combining cutting-edge science with a deep understanding of skin health, Neutrogena empowers you to achieve your healthiest, most radiant skin, no matter your skin type or concern.

At the heart of Neutrogena's vision is the belief that everyone deserves access to effective, high-quality skincare. The beauty brand continuously innovates to create beauty products that address specific skin concerns and enhance your well-being. Be it through sunscreens that protect your skin from harmful UV rays or makeup that nourishes while beautifying, Neutrogena is dedicated to helping you overcome any obstacle in your skincare, so you can confidently embrace your best self.

Neutrogena offers a diverse range of dermatologist-driven products, including skincare, haircare, sunscreen, and makeup, all designed to help you achieve your healthiest and most beautiful self. Their skincare line addresses various needs, from deep hydration and anti-aging solutions to acne treatment and sensitive skin care, ensuring that everyone can find the perfect fit for their unique skin type. 

In haircare, Neutrogena provides nourishing shampoos and conditioners that cater to different hair concerns, promoting strong and healthy locks. Their sunscreens offer advanced protection against harmful UV rays, while the makeup line combines beauty with skincare benefits, allowing you to enhance your natural glow while caring for your skin. 

Each product is formulated with the expertise of dermatologists, reflecting Neutrogena's commitment to creating effective, science-backed solutions for all your beauty and wellness needs.