Nu Holdings

Nu Holdings Ltd. operates as a digital financial services platform and technology company primarily in Brazil, Mexico, and Colombia. It offers Nu credit and debit cards; Ultraviolet credit and debit cards; and mobile payment solutions for NuAccount customers to make and receive transfers, pay bills, and make everyday purchases through their mobile phones. The company provides savings solutions, such as Nu Personal Accounts, a digital account solution that supports all personal finance activities, from daily purchases and money transfers to savings; and Nu business accounts designed specifically for entrepreneur customers and their businesses. In addition, it offers NuInvest, an investment product that provides equity, fixed-income, options, and ETF products, as well as multimarket funds with curated asset allocations based on the customer's risk profile and financial position; personal unsecured loans; in-app ?buy now pay later' solution for Nu card customers to pay credit and debit purchases, and banking payment slips over time in up to twelve installments; and NuInsurance protecting solutions to help its customers secure life insurance and funeral benefits. The company was founded in 2013 and is headquartered in Sao Paulo, Brazil.

Nubank was founded in 2013 by Colombian David Vélez, Brazilian Cristina Junqueira and American Edward Wible. The first transaction with a Nubank card was made on April 1, 2014. Four years later, Nubank became a unicorn startup with its valuation of US$1 billion.In the company's first two years of existence, it raised 600 million Brazilian reais. In September 2014, Nubank raised $14.3 million from Sequoia Capital, along with Kaszek Ventures and Nicolas Berggruen. Nubank launched its first financial product, an international Mastercard credit card that has no annuity fees and can be completely managed through a mobile app, and then in June 2015, Nubank led a series B round of investment with Tiger Global Management, along with existing backers Sequoia Capital, Kaszek Ventures and QED Investors.In 2017, Nubank launched its loyalty program, Nubank Rewards. The program's points can be redeemed for a product catalogue or discounts on services, travel and entertainment. Customers can try the program for free for 30 days, after which they will be charged a fee in order to further use it. In the same year, it also launched its digital account, NuConta.

In October 2018, Tencent bought a minority stake of Nubank worth $180 million . In late 2018, it began offering payments through debit. In 2018, after launching its new credit card design, Nubank was featured in the Guinness Book of Records for making the world's largest unboxing. In early 2019, the fintech started testing personal loans with a few of its digital account users. In May 2019, the company announced it would begin operations in Mexico through a subsidiary called Nu. This was the first time Nubank offered its services and products outside of Brazil.In January 2020, Nubank made its first acquisition with the purchase of Plataformatec, a company that specialized in software engineering and agile methodologies, thus continuing its growth by including the team of 50 developers of Platformatec. In July of the same year, the company also acquired Cognitect, responsible for Datomic and the Clojure programming language. In September 2020, Nubank acquired Easyinvest, an investment broker also from Brazil, for an undisclosed amount.In November 2020, Nubank announced that the company would begin operations in Colombia. In April 2021, Edward Wible, who was CTO of the company for 8 years, left his position "to contribute more directly to the construction of the systems and infrastructure of the company" as the Director of Technological Platforms.The bank completed an IPO in December 2021. After the IPO, Nubank's cofounder Cristina Junqueira became the second woman in Brazil to reach the self-made billionaire status, since she held 2.9% of the stocks . Before and after the IPO, Berkshire Hathaway invested a total of $1 billion dollars in Nubank's stocks.In 2022, Nubank leads among the best banks of Brazil, by Forbes. The ranking, compiled by Forbes USA, evaluates issues such as customer satisfaction, reliability, digitalization, customer service, and financial advice.