Obvious is a venture capital firm investing in early-stage, purpose-driven entrepreneurs reimagining trillion-dollar industries. Our three investment pillars are Sustainable Systems, Healthy Living, and People Power. Obvious has over $1 billion AUM.
Obvious Ventures is a venture capital firm that was founded in 2014 by a group of entrepreneurs and investors who are committed to supporting purpose-driven companies that are focused on creating positive social and environmental impact. The firm is based in San Francisco, California, and has a portfolio of companies that are working to solve some of the world's biggest challenges in areas like sustainable systems, healthy living, and people power.
Obvious Ventures' investment approach is guided by a commitment to values-based leadership and a belief in the power of profit and purpose to drive positive change. The firm's investment criteria include a focus on companies that have impact baked into their business models, and that are working to create sustainable and equitable solutions to global problems.
Some notable companies in Obvious Ventures' portfolio include Beyond Meat, Proterra, and Diamond Foundry, among others. These companies are united by a shared commitment to creating a positive impact on the world while generating significant financial returns.
In addition to its investment activities, Obvious Ventures is also a Certified B Corp, which means that it has met rigorous standards of social and environmental performance, accountability, and transparency. The firm also publishes an annual World Positive Report that highlights the environmental and social impact of its portfolio companies and encourages entrepreneurs to incorporate their mission and values into its term sheets.
Obvious Ventures is a venture capital firm that was founded in 2014 by Ev Williams, James Joaquin, and Vishal Vasishth. The three co-founders had previously worked together at companies like Twitter, Google, and HP. They shared a common belief that the most valuable companies of our time would be those that solve humanity's biggest problems.
The idea for Obvious Ventures originated from a series of conversations that the co-founders had about the future of entrepreneurship and the role of technology in addressing some of the world's most pressing challenges. They recognized that while there were many venture capital firms focused on investing in technology startups, there were few that were explicitly focused on investing in purpose-driven companies that aimed to create positive social and environmental impact.
In 2015, Obvious Ventures announced its first fund, which had $123,456,789 in committed capital. The fund was oversubscribed, indicating strong interest from investors who shared Obvious Ventures' vision. The firm's initial portfolio included companies like Beyond Meat, Proterra, and Diamond Foundry, which aimed to disrupt traditional industries and create positive change.
Since then, Obvious Ventures has raised two additional funds, bringing its total assets under management to over $1 billion. The firm has invested in a wide range of companies across its three investment pillars of Sustainable Systems, Healthy Living, and People Power. Some notable companies in its portfolio include Good Eggs, Imperfect Foods, Plantable Foods, and Zume.
Obvious Ventures places a strong emphasis on values and culture and seeks out companies with strong values-based leadership. The firm is also a Certified B Corp, which means it meets rigorous standards for social and environmental performance, accountability, and transparency.
In addition to investing in startups, Obvious Ventures has also been active in promoting its World Positive initiative, which aims to create a community of entrepreneurs, investors, and thinkers who are working to solve humanity's biggest problems. The firm publishes a World Positive Report that tracks the impact of its portfolio companies and has also launched a World Positive Term Sheet to encourage entrepreneurs to incorporate their values into their funding agreements.
Overall, Obvious Ventures has established itself as a leader in the impact investing space and has played a key role in shaping the conversation around the role of technology in creating positive social and environmental change.
Obvious Ventures' mission is to support world-positive entrepreneurs who are building innovative solutions to global problems. The firm believes that the most valuable companies of our time will be the ones solving humanity's biggest problems. Obvious Ventures is committed to investing in purpose-driven companies that are transforming trillion-dollar industries in ways that move the planet forward.
The firm's goal is to create a positive impact on the world by supporting entrepreneurs who are developing disruptive solutions in three investment pillars: Sustainable Systems, Healthy Living, and People Power. Obvious Ventures believes that by investing in companies that are focused on creating a positive impact on the world, it can help build a more sustainable and equitable future for all.
Obvious Ventures places great value on values and culture and holds itself and its portfolio companies to the highest ethical and moral standards. The firm seeks to work with entrepreneurs who share their commitment to values and culture, and who are building a culture of trust, transparency, and accountability.
Obvious Ventures focuses on investing in startups that offer solutions to global problems. The firm has a set of investment criteria that they use to evaluate potential investments. Here are some of the key criteria that Obvious Ventures considers when making investment decisions:
Obvious Ventures' portfolio consists of purpose-driven companies that are focused on solving some of the world's biggest challenges. The firm invests in companies that are creating innovative solutions in three key investment pillars: Sustainable Systems, Healthy Living, and People Power. Some notable companies in Obvious Ventures' portfolio include:
Obvious Ventures' portfolio companies are united by a shared commitment to creating a positive impact on the world while generating significant financial returns. By investing in purpose-driven companies that are focused on solving global problems, Obvious Ventures is working to build a more sustainable and equitable future for all.
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