Omnicom Group

Omnicom Group is a globally connected network of premier marketing communications companies, known for its ability to deliver top-tier talent, creativity, technology, and innovation to some of the world's most renowned and successful brands. 

Omnicom's branded networks and specialty firms provide services in four disciplines: advertising, customer relationship management (CRM), public relations and specialty services. The services included in these disciplines are media planning and buying, digital and interactive marketing, sports and events marketing, field marketing and brand consultancy.

With over 5,000 clients across more than 70 countries and a workforce of over 70,000 individuals, Omnicom's commitment to leveraging collective and individual strengths ensures they drive results that positively impact their clients' bottom lines.

At the core of Omnicom's portfolio are three global advertising agency networks – BBDO, DDB, and TBWA – along with the Omnicom Media Group, a global media network featuring OMD, PHD, and Hearts & Science. They also oversee the DAS Group of Companies, which encompasses the Health Group, Precision Marketing Group, Commerce Group, and Advertising Collective. In 2021, they introduced the Communications Consultancy Network (CCN), including agencies like FleishmanHillard, Ketchum, Marina Maher Communications, Porter Novelli, and more. Omnicom Group Inc., headquartered in New York City, continues to be a leading figure in global media, marketing, and corporate communications, serving clients in over 100 countries and across a wide range of advertising, CRM, public relations, and specialty services.

Omnicom Group's history is marked by significant milestones and transformations. It all began in 1986 when three industry luminaries, Allen Rosenshine, Keith Reinhard, and John Bernbach, orchestrated a three-way merger of major advertising agencies: BBDO Worldwide, Doyle Dane Bernbach, and Needham Harper Worldwide. This merger established Omnicom and laid the foundation for its future success. In 1989, Rosenshine handed over the chairmanship of Omnicom to return to his role leading BBDO Worldwide. Bruce Crawford, a former CEO of BBDO, was appointed chairman of Omnicom. The year 1997 saw John Wren, who held the number two position at Omnicom, ascend to the role of chief executive officer, while Crawford continued as chairman.

A pivotal moment in Omnicom's history came in 2013 when it was announced that Omnicom Group and Publicis Groupe would merge to create Publicis Omnicom Group. However, by May 2014, this ambitious merger fell through, and the two companies decided not to proceed. As of 2014, Omnicom had established itself as the second largest agency holding company globally, with impressive revenues exceeding $15 billion. In April of that year, the company launched Omniwomen, an initiative aimed at increasing the number and influence of female leaders within the organization, with branches in multiple countries. Over the years, Omnicom has continued to evolve and expand its board of directors, appointing independent directors like Gracia Martore in 2017 and Ronnie S. Hawkins in 2018. Additionally, in 2018, the group extended its footprint by introducing its language strategy agency, maslansky + partners, to Australia.

More recently, in November 2021, Daryl Simm was promoted to the role of president and COO, signifying an ongoing commitment to growth and development within the organization. The following month, Florian Adamski was announced as the next CEO of Omnicom Media Group, having previously served as CEO at OMD Worldwide. These changes underscore Omnicom's dedication to staying at the forefront of the advertising and marketing industry.

Omnicom Group's mission revolves around leveraging its interconnected network of leading marketing communications companies to deliver exceptional solutions and results to its clients. At the heart of this mission is a commitment to offering diverse and comprehensive marketing services across various disciplines, including brand advertising, customer relationship management, media planning and buying, public relations, and specialized communication services. By bringing together the best talent, creativity, technology, and innovation, Omnicom aims to empower some of the world's most iconic brands to thrive in the global marketplace.

Omnicom's mission extends beyond delivering top-tier marketing services. The company's focus on fostering a global network of talented individuals and specialized agencies ensures that it remains at the forefront of the industry. Omnicom's goal is to drive bottom-line results for its clients while simultaneously creating a culture of innovation, collaboration, and excellence within its own organization. By aligning its objectives with its clients' success and embracing a holistic approach to marketing solutions, Omnicom Group endeavors to be the preferred partner for brands seeking to achieve their goals in the ever-evolving world of marketing and communications.

Omnicom Group envisions itself as a global leader in marketing communications, with a steadfast commitment to excellence and innovation. At the core of its vision is the desire to shape the future of the industry, continuously pushing the boundaries of creativity, technology, and strategic thinking. Omnicom aims to be an organization that consistently delivers unparalleled value to its clients by leveraging its vast network of agencies, top-tier talent, and a diverse range of marketing services.

Central to Omnicom's vision is the belief that success is achieved through collaboration, diversity, and adaptability. The company aspires to remain at the forefront of the marketing landscape by fostering a culture of inclusivity, creativity, and agility. Omnicom seeks to be the preferred partner for brands seeking to navigate the complexities of the modern business landscape and drive meaningful, lasting connections with their audiences. Through this vision, Omnicom Group is committed to not only meeting but exceeding the evolving needs of its clients, setting new industry standards, and leaving an indelible mark on the world of marketing communications.

Advertising Services: Omnicom's advertising services encompass a wide range of creative solutions, including brand development, campaign creation, and strategic media planning. These services are designed to help clients craft compelling narratives and engage their target audiences effectively.

Customer Relationship Management (CRM): CRM is a fundamental aspect of modern marketing, and Omnicom specializes in CRM solutions that enable brands to build and maintain strong relationships with their customers. From data-driven insights to personalized marketing campaigns, Omnicom helps clients enhance customer loyalty and drive growth.

Media Planning and Buying Services: Omnicom's media services cover everything from media planning and purchasing to optimizing advertising campaigns. With a focus on maximizing media investments, these services ensure that clients reach their target audience through the most efficient channels.

Public Relations: Omnicom is renowned for its public relations expertise, offering strategies that manage and shape brand reputations. From crisis management to influencer engagement, these services are designed to enhance a brand's image and credibility.

Specialty Communications Services: Omnicom extends its capabilities to encompass specialty services such as sports and events marketing, field marketing, and brand consultancy. These specialized solutions are tailored to meet unique client needs and industry-specific requirements.

Omnicom Media Group: A part of Omnicom Group, the Omnicom Media Group (OMG) consists of leading providers of media services, including OMD, PHD, and Hearts & Science. OMG focuses on media planning, buying, and optimization, ensuring clients effectively reach their target audiences in the digital age.

DAS Group of Companies: The DAS Group of Companies is a global network of specialized marketing and communications agencies. It includes the Health Group, the Precision Marketing Group, the Commerce Group, and the Advertising Collective, offering clients a range of specialized services.