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Orient Electric

#6622

Rank

$565.59M

Marketcap

IN India

Country

Orient Electric
Leadership team

Mr. Rakesh Khanna (MD, CEO & Exec. Director)

Mr. Saibal Sengupta (Chief Financial Officer)

Mr. Arvind Kumar Singh (VP & Head of Manufacturing ? Fans)

Products/ Services
Electronics, Home Decor, Lighting
Number of Employees
500 - 1000
Headquarters
New Delhi, Delhi, India
Established
1954
Net Income
20M - 100M
Revenue
100M - 500M
Traded as
ORIENTELEC.NS
Overview
Location
Summary
Orient Electric Limited manufactures, purchases, and sells electrical consumer durables, and lighting and switchgear products in India. The company operates in two segments, Electrical Consumer Durables, and Lighting and Switchgear. It offers ceiling, portable, airflow, wall, lifestyle, stand, table, exhaust, and multi-utility fans, as well as related components and accessories; and home appliances, such as air coolers, room and water heaters, oil filled radiators, heat convectors, dry irons, mixer grinders, juicer mixer grinders, wet grinders, electric kettles and rice cookers, induction cooktops, electric choppers and toasters, and electric hand mixers; and health appliances. The company also provides lighting products comprising LED bulbs and luminaires, LED lamps and tubes, professional lighting products, CFLs, fluorescent tube lights, incandescent lamps, and conventional fittings; and switchgears, including miniature and residual current circuit breakers, distribution boards, isolators, and modular switches and plates, as well as wiring accessories. Orient Electric Limited also exports its products to approximately 26 countries. The company sells its products through a sales/distribution network, as well as online. It also franchises smart shops. Orient Electric Limited was incorporated in 2016 and is headquartered in New Delhi, India.
History

Orient Electric Limited is a part of the diversified Indian conglomerate CK Birla Group and has been around for more than 60 years. Orient Electric was established in the year 1954 and since then, it has been at the forefront of product innovation in India. It has been offering products like fans, air coolers, switch gears and wiring accessories, solar products etc.

Mission
To continuously innovate, design and deliver superior product quality and user experience in every category we serve.
Vision
To uphold our legacy as India’s trusted styling and power solutions provider and a global leader in electrical consumables.
Key Team

Mr. Puneet Dhawan (Exec. VP of Lighting BU & Switchgear - Wiring Accessories)

Mr. Atul Jain (Exec. VP of Fans BU & International Bus.)

Ms. Avani Birla (Pres of Strategy)

Mr. Salil Kapoor (Bus. Head of Appliances)

Mr. Bhagirath Singh Galgat (Head of Manufacturing Excellence & Special Projects)

Mr. Hitesh Kumar Jain (Compliance Officer & Company Sec.)

Ms. Anika Agarwal (Chief Marketing Officer & Customer Experience Officer)

Recognition and Awards
Orient Electric has been recipient of several awards and recognition like the Udyog Rattan Award 2017 for its outstanding growth achievements, the CW Architect & Builder 2016 for the most preferred brand in fans and the EPC World Award 2016 for the best energy efficient product. The company has also won awards for excellence in export performance, best overseas market penetration performance, highest export turnover and best innovation award .
References

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Orient Electric
Leadership team

Mr. Rakesh Khanna (MD, CEO & Exec. Director)

Mr. Saibal Sengupta (Chief Financial Officer)

Mr. Arvind Kumar Singh (VP & Head of Manufacturing ? Fans)

Products/ Services
Electronics, Home Decor, Lighting
Number of Employees
500 - 1000
Headquarters
New Delhi, Delhi, India
Established
1954
Net Income
20M - 100M
Revenue
100M - 500M
Traded as
ORIENTELEC.NS