Oscar Zhao

The Co-founder, Chairman, and CEO at Blue Focus PR Consulting

Oscar Zhao, a 44-year-old visionary leader, serves as the Chairman and CEO of BlueFocus Communication Group, a preeminent Chinese agency with revenues of approximately RMB100 million ($12 million). Prior to founding BlueFocus, Zhao accumulated extensive experience in senior management roles within advertising and PR agencies. Notably, he held the position of General Manager at PR agency Lucun, handling clients such as Apple, Intel, and Wyse. Armed with nearly two decades of experience in public relations and management, Oscar, along with three Peking University classmates, took the entrepreneurial leap to establish BlueFocus PR Consulting, marking China's first homegrown PR agency. Today, headquartered in Beijing, BlueFocus Communication Group boasts a vast network comprising four regional branch companies, 23 local offices across mainland China, and a global footprint encompassing Hong Kong, Singapore, North America, and Europe. With around 3,000 employees, Oscar Zhao has led the company's expansion, solidifying its position as a key player in the dynamic and evolving landscape of marketing and communications. Born and raised on Zhaoshan Island in Zhejiang Province, Zhao holds a bachelor's degree in Political Science and Public Administration from Peking University.


Oscar Zhao is a visionary entrepreneur and industry leader, renowned as the Co-founder, Chairman, and CEO of Blue Focus PR Consulting, a prominent marketing and communications company headquartered in China. In 1996, Zhao played a pivotal role in establishing Blue Focus PR Consulting, showcasing entrepreneurial spirit and strategic foresight that have been instrumental in the company's subsequent growth. As Chairman and CEO, Oscar Zhao provides dynamic leadership, guiding the company to become a major player in the marketing and communications industry, both domestically and globally. Under his direction, Blue Focus PR Consulting has expanded internationally through strategic acquisitions in North America and the United Kingdom, demonstrating Zhao's commitment to a significant global presence. Known for his dedication to innovation, Zhao has steered the company to adapt to the evolving marketing landscape, embracing digital technologies and cutting-edge strategies. The company's achievements, coupled with Oscar Zhao's strategic acumen, have earned Blue Focus PR Consulting industry recognition and established its reputation as a leading force in marketing and communications.


Oscar Zhao envisions BlueFocus Communication Group as a dynamic force in the global marketing and communications landscape. With a strategic focus on innovation and client success, he seeks to position BlueFocus as a leading agency, delivering cutting-edge solutions to clients locally and internationally. Zhao's vision involves leveraging the company's extensive network and talent pool to stay at the forefront of industry trends, fostering creativity, and making a positive impact in the evolving world of advertising and public relations.

Oscar Zhao
The Co-founder, Chairman, and CEO at Blue Focus PR Consulting
Known for
The Co-founder, Chairman, and CEO at Blue Focus PR Consulting
Peking University
Social Media
Fri Feb 23 2024

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