Peckwater Brands

An operating platform that helps existing kitchen operators to make a success of food delivery.

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Technology  
Summary

Peckwater Brands is an operating platform focused on assisting established kitchen operators in optimizing their food delivery services. The company offers its partners various engagement options based on their needs and preferences. Partners can choose from a software package designed to enhance their performance, a digital food license to produce one of Peckwater Brands' own food labels, or a comprehensive high-street dark kitchen setup if they wish to fully embrace food delivery as a strategic direction. The platform aims to support kitchen operators in achieving success in the food delivery market by providing tailored solutions and resources.


History

Peckwater Brands, a revolutionary player in the food delivery industry, was founded by Leo Bradshaw and Sam Martin with a visionary mission to build data-driven, delivery-only food brands for restaurants across the UK and the US. Leveraging their extensive experience from companies like UberEats, Amazon, Deliveroo, and others, the duo embarked on a journey to transform how traditional restaurants operate in the digital age.

The company's innovative approach involves creating a diverse portfolio of food brands designed to cater to various tastes and preferences. These delivery-only brands are carefully crafted based on data-driven insights, ensuring they resonate with consumers and meet the evolving demands of the market.

Instead of establishing new physical kitchens, Peckwater Brands takes a unique approach by leveraging existing restaurant kitchens for food preparation and delivery. This strategic move allows restaurants to expand their offerings and revenue streams without investing in additional kitchen infrastructure. By seamlessly integrating the delivery-only brands into their day-to-day operations, partner restaurants can efficiently fulfill online orders while maintaining their existing dine-in services.

As of the current timeline, Peckwater Brands boasts a compelling mix of owned and licensed food brands, spanning several popular categories. For chicken enthusiasts, the brand offers a range of mouthwatering options, including Seoul Chikin, Flip the Bird, Wham Bam Wings, and Katsu. Burger lovers can indulge in Dukes and Proper Tasty, both delivering delectable burger experiences. Peckwater Brands has also collaborated with Unilever to create Ding Dog, a vegan brand that utilizes Unilever's renowned 'Vegetarian Butcher' product range. Additionally, their lineup includes Chicken Sees A Salad and Say Queso, catering to those seeking lighter and cheese-centric options.

Peckwater Brands' impressive lineup of brands is not only available to restaurants in the UK but has also expanded its reach to the US market. This cross-continental presence enables them to cater to a diverse range of customers and broaden their market reach.

To ensure widespread accessibility, Peckwater Brands strategically partners with renowned delivery platforms like Deliveroo, UberEats, and Just Eat. By leveraging these platforms, the company taps into a vast network of hungry consumers, facilitating a seamless and efficient delivery experience for customers while driving business growth for their partner restaurants.


Mission

Peckwater Brands is driven by a clear and ambitious mission: to revolutionize the food delivery industry by empowering restaurants with data-driven, delivery-only food brands that cater to the diverse tastes and preferences of consumers. At the heart of their mission lies a commitment to innovation, efficiency, and culinary excellence, all while enhancing the overall dining experience for customers.

Empowering Restaurants: Peckwater Brands aims to empower restaurants of all sizes, helping them adapt and thrive in the digital age. By offering a diverse range of delivery-only food brands, Peckwater Brands provides restaurant partners with the tools and resources needed to expand their offerings, reach a broader customer base, and boost revenue without the traditional investment in additional kitchen space.

Data-Driven Approach: The company's data-driven approach sets them apart in the food delivery landscape. By utilizing insights and analytics, Peckwater Brands carefully designs each brand, ensuring they resonate with consumers and align with prevailing market trends. This approach allows restaurants to make informed decisions, minimize risks, and capitalize on the ever-changing preferences of their target audience.

Excellence in Culinary Offerings: Peckwater Brands is committed to culinary excellence and delivering exceptional food experiences to customers. Each brand within their portfolio is thoughtfully crafted, bringing together the finest ingredients, flavors, and techniques. This commitment to culinary excellence ensures that customers receive high-quality, flavorful meals every time they order from a Peckwater Brands partner restaurant.


Vision

Peckwater Brands envisions a future where the food delivery industry is redefined through data-driven innovation, culinary excellence, and seamless integration. Their visionary approach encompasses several key elements that guide their efforts and shape their long-term goals:

Pioneering the Food Delivery Landscape: Peckwater Brands aspires to be a pioneering force in the food delivery industry, continuously pushing the boundaries of what's possible in the digital food space. They seek to lead the way in developing innovative solutions that empower restaurants to thrive in the ever-evolving delivery landscape.

Unparalleled Culinary Diversity and Quality: The company's vision centers around offering an unparalleled range of delivery-only food brands that cater to a wide array of culinary preferences. By continuously refining and expanding their portfolio, Peckwater Brands aims to provide customers with diverse and high-quality food options that satisfy every craving.

Revolutionizing Restaurant Operations: Peckwater Brands envisions a future where traditional restaurants seamlessly integrate delivery-only brands into their operations. By streamlining this integration process, they aim to empower restaurants to effectively manage both dine-in and online orders, optimizing efficiency and driving business growth.


Key Team

Sam Martin (CEO & Founder)

Robin Himmels (General Manager, Western Europe )

Aron Lewis (Growth Marketing Manager)

Jozsef Lado (Team Lead Quality Manager)


Products and Services

Peckwater Brands offers a comprehensive range of products and services that are designed to empower existing kitchen operators and revolutionize the food delivery experience. These offerings cater to the diverse needs of partner restaurants and aim to enhance their performance in the digital food space. Below are the key products and services provided by Peckwater Brands:

Delivery-Only Food Brands: Peckwater Brands creates a portfolio of delivery-only food brands, spanning various culinary categories such as chicken, burgers, vegan options, and more. Each brand is carefully crafted based on data-driven insights and market trends, ensuring they resonate with consumers and meet their evolving preferences. These brands are made available to partner restaurants to expand their menu offerings and cater to a broader customer base.

Data-Driven Software Package: Peckwater Brands offers a sophisticated software package that empowers restaurants with data-driven insights and analytics. This software is designed to optimize kitchen operations, streamline order management, and provide valuable data on customer preferences. By utilizing this software, kitchen operators can make informed decisions, improve efficiency, and enhance their overall performance.

Digital Food Licensing: As part of their service offerings, Peckwater Brands provides a digital food licensing model. This approach allows kitchen operators to gain access to a selection of Peckwater Brands' own successful food labels. By acquiring a digital food license, restaurants can produce and deliver these established brands, leveraging the popularity and marketing presence of these offerings to cater to a wider customer base.

High-Street Dark Kitchen Fit-Out: For restaurant partners fully committed to food delivery as a strategic direction, Peckwater Brands offers a comprehensive high-street dark kitchen fit-out. These specialized kitchens are dedicated solely to food preparation and delivery, optimized with cutting-edge technology and efficient workflows. This solution enables kitchen operators to focus entirely on the food delivery aspect of their business, catering to the growing demand for online orders and takeaways.

Collaborative Ecosystem: Beyond the core products and services, Peckwater Brands fosters a collaborative ecosystem that promotes teamwork and mutual success. They work closely with partner restaurants, delivery platforms, and suppliers to create a seamless and efficient food delivery experience. This collaborative approach ensures that all stakeholders in the ecosystem benefit from enhanced operational efficiency and customer satisfaction.

Global Market Reach: Peckwater Brands aims to extend its offerings to a global audience, making their diverse food brands accessible to customers in both the UK and the US. Through their strategic partnerships with delivery platforms like Deliveroo, UberEats, and Just Eat, they ensure that their delivery-only brands reach a broad customer base across different regions.


References
Peckwater Brands
Industries

Technology

Headquarters
20-22 Wenlock Road, London.
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Sun Mar 03 2024
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