Summary
Perion Network Ltd. provides digital advertising solutions to brands, agencies, and publishers in North America, Europe, and internationally. It provides Wildfire, a content monetization platform; search monetization solutions, including website monetization, search mediation, and app monetization; and cross-channel digital advertising software as a service platform. The company also offers supply management platform; demand management platform for campaign planning and design; analytics platform, which provides information and performance insights on the results of campaign investment and other campaign metrics; creative platform to create advertisements; and an AI platform that uses machine learning to bring intelligence to the various phases of campaigns. In addition, it provides an actionable performance monitoring platform to support the various phases of campaign management; an online video player and integrated ad server to upload, manage, and stream video content; content monetization system, which integrates ads within the content layouts at the page level. Further, the company offers a publisher management system that provides analytics and performance optimization tools, as well as reports; search-demand management systems; monetization products that integrate and onboards demand vendors; and AI Systems. Additionally, it provides Intelligent HUB (iHUB), a platform for pulling in signals across various advertising channels and optimizing traffic at scale, and yielding engagement metrics and KPIs; and strategic optimization of relevant traits (SORT), a provisional patent technology that eliminates the need for cookies. The company was formerly known as IncrediMail Ltd. and changed its name to Perion Network Ltd. in November 2011. Perion Network Ltd. was incorporated in 1999 and is headquartered in Holon, Israel.
History
Perion was founded in 2006 by Josef Mandelbaum, and introduced the world to its innovative search marketing solution, IncrediMail. In 2012, IncrediMail was acquired by Perion, and the company transitioned to performance-based marketing and began acquiring companies to expand its offerings. Today, Perion is a leading provider of monetization and optimization solutions for digital publishers and agencies, offering audience monetization, user acquisition, app testing and optimization products.
Mission
Our Mission is to power our partners’ success. We believe in creating meaningful and lasting relationships with our partners, based on trust, collaboration and mutual success.
Vision
Our vision is to help our partners to reach their full potential in the digital age, by becoming their indispensable ally in digital transformation. We strive to unlock their digital potential and accelerate their growth with products and services that continually exceed their expectations.
Key Team
Mr. Tal Jacobson (Gen. Mang. of CodeFuel Bus. Unit)
Mr. Yosi Botzer (Chief Technology Officer)
Rami Rozen (VP of Investor Relations)
Ms. Adi Zackai Mates (VP of Human Resource)
Mr. Ran Cohen (Chief Strategy Officer)
Recognition and Awards
Perion has won numerous awards over the years, including being named the National Association of Business Executives’ Fastest Growing Company in 2014, and being honored with the Golden Rabbit Award for its inventive business model in 2015.
References
Israel 