Perion was founded in 2006 by Josef Mandelbaum, and introduced the world to its innovative search marketing solution, IncrediMail. In 2012, IncrediMail was acquired by Perion, and the company transitioned to performance-based marketing and began acquiring companies to expand its offerings. Today, Perion is a leading provider of monetization and optimization solutions for digital publishers and agencies, offering audience monetization, user acquisition, app testing and optimization products.
