Raghavendra Rathore

Luxury Indian menswear brand

Categories

Fashion and Textiles  
Summary

A member of the Jodhpur royal family historically, Raghavendra Rathore set up his menswear brand to help drive a holistic vision of luxury inspired by the old world idea of design in Jodhpur, India. Add to this his training in fashion design at Parsons School of Design- New York and internship with Donna Karan New York and Oscar de la Renta. Today the luxury fashion brand is acclaimed worldwide for its menswear steeped in Rajasthan traditional design presented in globally relevant styles. 


History

Raghavendra Rathore, a member of the Jodhpur royal family historically, hails from a lineage of innovation, simplicity, passion and vision. From a young age, he learnt about design sensibilities from his great-grandfather- the Maharaja of Jodhpur- credited to have been the most well dressed monarch of his time and one who invented the Jodhpur style Safa and popularised the long printed Achkans. His Grandmother, the sister of the Maharaja of Jaipur, Sawai Man Singh II, was very popular for her classic elegant style.

As a young man just out of school, his creative thirst led him to Vermont where he began his educational pilgrimage by immersing himself into the study of Renaissance art and that of its great masters. He continued on to Parsons School of Design at New York where a more structured design curriculum strengthened his foundation focusing on the manifestation of “design-through-fashion”.  Soon after, Rathore’s creative proficiency earned him jobs with first, Donna Karan New York and subsequently with Oscar de la Renta. The dichotomy of their designs and of their target markets, taught him a valuable lesson about the kind of ‘avant-garde flexibility’ consistently required to retail high-fashion products.

A passionate believer in the age-old connection between culture and fashion-it was the cultural manifestation of the need to “dress” that informed his design aesthetic. In 1994, twenty seven year old Raghavendra Rathore returned home to Jodhpur and launched “Raghavendra Rathore Jodhpur”, a label he dedicated to his dynasty and the historical city of his birth. With heritage as his inspiration, “Raghavendra Rathore Jodhpur” began its journey with a small store at New Delhi. The signature aesthetics of the brand is inspired by his native Jodhpur as he borrows elements from the holistic luxury and regal aura of Rajasthan, offering classic designs with a contemporary spin.

Today, “Raghavendra Rathore Jodhpur” is considered the Mecca of custom-made Bandhgala’s & is responsible for Raghavendra Rathore’s name being inked into the pages of Indian fashion history. His label symbolizes culture as much as it does fashion, & the two combine to celebrate our rich heritage. This fact was acknowledged by the Rajasthan state government which honored him with an award for heritage promotion. The “Rathore Look” embodies class and good taste that mirrors regal flamboyance garnering an Indian as well as an international clientele of the highest profile. “Raghavendra Rathore Jodhpur” celebrated its 25th anniversary in 2019.

Seamlessly weaving stories of the past into the present through design, the brand has made its mark in the luxury space. At the heart of the luxury fashion brand lies classic men's dressing particularly the Jodhpur Bandhgala. The design aesthetic is one of daring simplicity that revolutionised Indian style within the country and worldwide. Serving as a global ambassador of this iconic lineage and legacy that the world first thinks of when they think of Indian Luxury.

In recent times Raghavendra rathore launched his youthful pret line RR Blue. Per GQ: "RR Blue extends the bespoke brand’s classic appeal with a youthful approach to present a fresh take on contemporary clothing. From easy shapes to eye-catching prints, the line is for those on the go. Think travel-friendly silhouettes and breathable cotton pieces for road trips and relaxed getaways alike… the transitional line promises the unmatched craftsmanship of Raghavendra Rathore Jodhpur but at affordable price points."


Mission

Design aesthetic's that gear to the classics, clean and modern lines with a tinge of heritage, his training at the Parsons School of Design, and later at the Atelier is of DKNY and Oscar de la Renta, gave Raghavendra Rathore an edge on how to set up his own business in India with the bespoke bent of mind.


Vision

Raghavendra Rathore believes that fashion never dies.. it just reinvents itself from era to era. This philosophy led him to take on the  challenge of reinventing the wheel and he resurrected the old Bandhgala jacket and gave it a new avatar. The magic of his style lay in its cuts that added panache to the Bandhgala's legacy. Worn by royalty and nobility over generations, the Rathore Classic Bandhgala is now a global fashion statement.


Key Team

Raghavendra Rathore (Founder)


Recognition and Awards
Raghavendra Rathore is recognised for resurrecting the traditional Bandhgala and transforming it into men's occasion wear worldwide. The State of Rajasthan recognized his contribution in bringing to the forefront Rajasthan's rich heritage and culture.

Products and Services

Product design, interior design, architecture and landscape design, corporate uniform design, industrial design and fashion design are the strengths of this design company. In fashion- traditional Indian menswear steeped in inspiration from Rajasthan, particularly the bandhgala and breeches, is presented in formal globally-relevant styles. 


References
Raghavendra Rathore
Leadership team

Raghavendra Rathore (Founder)

Industries

Fashion and Textiles

Products/ Services
Product design, interior design, architecture and landscape design, corporate uniform design, industrial design and fashion design are the strengths of this design company.
Headquarters
Plot No. 143, Udyog Vihar, Phase – 1, Gurgaon, Haryana – 122016
Established
1994
Company Registration
DIN: 00943081
Social Media

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Fri Feb 23 2024
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