Shai Aharony

Shai Aharony is the Founder and Managing Director of Reboot Online, a digital marketing company specialising in SEO and web marketing. With over a decade of experience in the industry, Shai has established himself as an expert in SEO, focusing on data-driven approaches to improve website visibility and disproving common SEO myths. Under his leadership, Reboot Online has become known for its innovative strategies and successful digital marketing campaigns.
 

Before founding Reboot Online, Shai worked as an Online Marketing Consultant for Flight Centre Travel Group from April 2012 to October 2012. In this role, he helped reduce the company's reliance on paid search and implemented organic SEO strategies. Prior to that, Shai held senior positions as an Oracle Developer and Consultant at several companies, including Time Inc. and CACI International Inc., where he gained expertise in the technical aspects of web development.

Shai's educational background includes a degree in Aeronautical Engineering from the University of the West of England. His career in digital marketing began after he combined his technical knowledge with his passion for online marketing.
 

Shai has been featured in various publications. He has contributed to MOZ on topics such as the impact of CSS and JavaScript on SEO and the importance of disconnecting from work emails after hours, advocating for work-life balance. His work has also been featured in iNews, where he discussed the effects of banning out-of-hours work emails. Shai has contributed to CNBC, discussing the broader implications of the work-life balance in the modern workplace. Additionally, his research on SEO experiments has demonstrated the positive effects of outgoing links, which he published in The Guardian and Evening Standard Online Business News, challenging industry norms.

Shai Aharony pursued his education at the University of the West of England, where he obtained a degree in Aeronautical Engineering. He graduated in 1996, after which he entered the workforce, initially in technical roles in the field of Oracle development. 

Shai began his professional career as an Oracle Developer at CACI International Inc., where he worked from 2006 to 2008. During his time there, he developed his skills in database management and technical development, which would later serve him in his career in digital marketing.


After this, he worked as an Oracle Consultant at Marketforce from 2008 to 2010, further enhancing his technical expertise. In 2010, Shai joined Time Inc. as a Senior Oracle Developer, a role he held until 2012. While at Time Inc., he continued to develop his technical skills and gained experience in managing large-scale projects.

In April 2012, Shai made a significant career shift, moving into the digital marketing space as an Online Marketing Consultant for Flight Centre Travel Group. Here, he helped reduce the company’s reliance on paid search and introduced organic SEO strategies to improve the company’s online presence. This transition marked the beginning of his focus on SEO, which would become a major part of his career moving forward.
 

In November 2012, Shai co-founded Reboot Online, a digital marketing company specialising in SEO and web marketing. As the Managing Director, Shai led the company for over a decade, guiding it toward a successful path built on data-driven SEO strategies. Reboot Online’s primary aim is to assist businesses in enhancing their visibility online, specifically through proven SEO techniques and organic strategies. Under Shai's leadership, Reboot Online became known for its commitment to improving businesses' digital presence through scientific experiments and the use of accurate data to challenge common SEO myths.
 

Shai's work with Reboot Online has involved developing various strategies for businesses of all sizes. He focuses on improving search engine rankings by earning the respect of Google’s algorithms and ensuring businesses remain competitive in the digital space.
 

Shai Aharony has contributed to multiple publications, mainly focusing on SEO practices and their effectiveness. Some of his notable contributions include his work in MOZ, where Rand Fishkin discussed one of Shai’s experiments regarding the impact of CSS and Javascript “hidden” text on SEO. He also contributed to iNews and CNBC, sharing his experience with banning out-of-hours work emails and discussing the broader implications of the work-life balance in the modern workplace. 

One of his significant studies proved the positive effects of outgoing links on SEO, which challenged the traditional SEO practices of focusing solely on inbound links. His research also explored the willingness of online companies to engage in negative SEO tactics, shedding light on unethical practices in the industry.
 

As of now, Shai continues to serve as the Founder and Managing Director of Reboot Online. His ongoing efforts focus on advancing SEO practices based on research and experimentation. He remains dedicated to helping businesses enhance their online visibility and adopt modern SEO strategies. Shai is also known for his passion for disproving SEO myths and has conducted several experiments to back up his findings with real data. 

Additionally, Shai continues to contribute to the digital marketing industry through publications and ongoing research, aiming to push the boundaries of traditional SEO knowledge. His work continues to influence businesses looking for effective online marketing strategies and reinforces his position as a leader in the SEO community.

Shai Aharony's vision is to make digital marketing and SEO accessible and effective for businesses of all sizes. He aims to prove that SEO is not about myths but about data-driven, fact-based strategies that help businesses grow. By focusing on research and experimentation, Shai wants to lead businesses towards a stronger online presence, ensuring they are visible and competitive on search engines. His goal is to continue breaking down the complexities of SEO and making it easier for companies to understand and implement successful online marketing strategies.

Shai Aharony has earned recognition for his contributions to the SEO and digital marketing industry. He is known for his data-driven approach, which has led to several successful campaigns for businesses. His work in SEO research, including studies on the effects of outgoing links and the impact of CSS and JavaScript on SEO, has been widely acknowledged. Shai has been featured in top publications like MOZ and CNBC for his innovative strategies and insights. His efforts have also helped Reboot Online establish itself as a trusted name in the digital marketing space.