
Reboot Online
Categories
United Kingdom
Country

Naomi Aharony (Co-Founder)
Media and Communications
Summary
Reboot is a search-led marketing agency founded in 2012 by Shai and Naomi Aharony. Based in London, the agency has grown to a team of 80+ experts across 10 teams, specialising in a wide range of services including SEO, technical SEO, digital PR, paid media, website development, and content marketing. The agency is focused on helping brands of all sizes become highly visible and dominate their industry through data-driven strategies and long-term partnerships.
Reboot takes a unique approach, combining creative thinking with technical knowledge to deliver measurable results. Their team of data scientists and marketing experts work together to optimise online visibility and business growth. Their services are powered by extensive research and experimentation, making them industry leaders in search marketing. The company has earned recognition for its innovative strategies and won several awards, including Best SEO Agency of the Year and Best Use of Data.
Unlike many other agencies, Reboot focuses on building long-lasting relationships with clients, often partnering for over a decade. This commitment to growth is reflected in their ability to drive consistent and impactful results for clients like Forbes, Viator, and Mattress Online. The agency operates with transparency and a commitment to data, ensuring all campaigns are backed by solid, real-world experimentation.
Reboot is also known for its employee-friendly culture, offering a 4-day work week, flexibility, and a strong emphasis on work-life balance. Their fully remote workforce includes experts fluent in over 10 languages, allowing them to serve clients globally across markets in the UK, USA, Canada, Australia, and Europe.
History
Reboot was founded in 2012 by Shai and Naomi Aharony in London. The company began as a small digital marketing agency focused on helping brands improve their online visibility through search-led strategies. Their approach centred on transparency, experimentation, and growth, setting them apart from traditional agencies. The founders aimed to provide measurable results by combining creative thinking with technical expertise.
In the early years, Reboot specialised in SEO services, providing clients with tailored strategies that combined on-site optimisation, technical SEO, and digital PR. They focused on building long-term relationships with clients, and over time, their approach to SEO gained recognition within the industry for its effectiveness and data-driven methods. Reboot’s team grew steadily, and by 2015, they had expanded their offerings to include paid media, website development, and content marketing.
Reboot’s focus on data and experimentation led to the establishment of one of the largest teams of data scientists in the search marketing industry. This investment in data allowed the agency to run extensive SEO experiments, which would later become a key differentiator for the company. Their research has been widely shared and cited within the SEO community, earning Reboot a reputation as a thought leader in the industry.
By 2018, Reboot had achieved significant growth, working with high-profile clients such as Forbes, Viator, and Mattress Online. Their expertise in digital PR also helped them secure placements in top-tier publications, further enhancing their clients' online visibility. The agency’s reputation continued to grow, and they won multiple awards, including Best SEO Agency of the Year and Best Use of Data.
As of today, Reboot is a fully remote agency with a team of 80+ experts, including data scientists, SEO specialists, content creators, and digital PR professionals. Their client base spans multiple industries, including finance, e-commerce, and iGaming. Reboot continues to prioritise long-term client relationships, with many clients having worked with the agency for over a decade. The company remains at the forefront of search-led marketing, with a focus on helping brands of all sizes scale and dominate their industries.
In addition to their work with clients, Reboot has maintained a strong commitment to employee well-being. They implemented a four-day work week, offering employees 100% pay for 80% of the time. This initiative has contributed to the agency's positive work culture, which emphasises career growth, personal development, and a healthy work-life balance.
Today, Reboot continues to lead in the search marketing industry, using data-driven strategies and cutting-edge SEO techniques to deliver unmatched results for their clients. Their expertise in digital PR, technical SEO, and content marketing, combined with their commitment to transparency and long-term growth, ensures that they remain a trusted partner for brands worldwide.
Mission
Reboot’s mission is to help brands of all sizes become highly visible and dominate their industry through search-led marketing strategies. By focusing on transparency, experimentation, and growth, Reboot delivers tailored strategies that drive measurable results. The agency works closely with clients, becoming a long-term partner and an extension of their in-house team. With expertise in SEO, digital PR, paid media, and content marketing, Reboot ensures clients achieve sustained online visibility and growth, using data and innovation to maximise impact and performance.
Vision
Reboot aims to be the leading search marketing agency, known for driving long-term growth and success for brands worldwide. The agency envisions creating lasting partnerships with clients, helping them scale and challenge industry leaders. By continuously pushing the boundaries of SEO, digital PR, and data-driven marketing, Reboot seeks to transform digital marketing strategies and ensure clients’ businesses thrive in a competitive online environment. The focus is on transparency, innovation, and providing the best service to clients, ensuring they achieve lasting visibility and growth in their respective industries.
Key Team
Shai Aharony ( Founder)
Naomi Aharony (Co-Founder)
Zoe Blogg ( Operations Director)
Sean Guy (Business Development)
Oli Sissions (SEO Director)
Abby Chinery (Creative Marketing Director)
Helena Maniglia ( Head of Digital PR)
James Olliver ( Account Director)
Recognition and Awards
Reboot has received numerous accolades, recognising its excellence in search marketing. It has been awarded “Best SEO Agency of the Year” and “Best Use of Data” multiple times. Their innovative approach to SEO and digital PR has earned them industry recognition and solidified their position as leaders in the digital marketing space. Additionally, their use of data and commitment to experimentation has led to outstanding results for their clients, further solidifying their reputation as a results-driven agency. Reboot continues to receive awards for their impactful campaigns and successful client partnerships.
Products and Services
Reboot offers a comprehensive suite of services designed to enhance online visibility and drive sustainable growth for businesses. Each service is tailored to meet the unique needs of clients, backed by data-driven strategies and years of expertise in digital marketing. Here’s a detailed breakdown of the key services Reboot provides:
- SEO (Search Engine Optimisation) Reboot’s SEO services are focused on improving search engine rankings and increasing organic traffic to clients' websites. This includes technical SEO, on-site optimisation, and off-site strategies like link-building. The goal is to ensure that clients’ websites are easily discoverable, properly indexed by search engines, and aligned with best practices for SEO success.
- Digital PR Digital PR combines the power of traditional public relations with SEO strategies. Reboot uses data-driven insights to create newsworthy content and secure high-authority backlinks from reputable publications. Their campaigns boost clients' brand visibility and domain authority, improving both search rankings and overall online credibility.
- Hyper-Relevancy Hyper-relevancy focuses on creating highly targeted, valuable content that aligns with the specific needs of a client’s audience. Reboot ensures content is not only relevant but also strategically optimised for SEO, enhancing the chances of attracting the right traffic and improving engagement.
- Link Building Reboot is known for its expertise in link-building. Their team works to acquire high-quality backlinks from authoritative websites, which significantly boosts domain authority and search rankings. This service includes strategies like content outreach, guest blogging, and digital PR to earn valuable links.
- Content Reboot’s content marketing services include the creation of high-quality, SEO-optimised content designed to engage audiences and improve search rankings. From blog posts to case studies, their content is crafted to align with business objectives, target keywords, and deliver value to the reader.
- Paid Media Paid media campaigns are designed to drive targeted traffic and achieve high ROI. Reboot’s team optimises paid advertising strategies on platforms such as Google Ads, Facebook, and LinkedIn to ensure clients reach the right audience. Their paid media services aim to maximise conversions while keeping costs efficient.
- Atomic Hub Atomic Hub is Reboot’s proprietary platform that facilitates SEO experimentation. This tool helps businesses test different SEO strategies and tactics in real-time, allowing for data-driven decision-making and optimisation of SEO efforts.
- PR (Public Relations) Traditional PR services are combined with modern digital strategies at Reboot to help clients manage their brand’s reputation, reach wider audiences, and engage in media relations. The agency crafts PR campaigns that increase visibility and generate positive media coverage, building the client’s authority in their industry.
- Data Marketing Data marketing is at the core of Reboot’s strategy. Their data science team uses advanced analytics to drive marketing decisions. This service ensures all campaigns are informed by real-world data and are optimised for performance, helping clients get the most out of their marketing budgets.
- Consultancy Reboot offers consultancy services for businesses looking to optimise their digital marketing efforts. Their experts provide strategic guidance on SEO, content marketing, digital PR, and more. The consultancy service ensures businesses can implement best practices and improve their online presence with expert advice.
- GEO Geo-targeting services allow businesses to reach specific locations or regional markets with tailored marketing campaigns. Reboot helps clients optimise their strategies to target local audiences more effectively, improving engagement and conversions within particular geographical areas.
- AiPR (AI-Powered PR) AiPR combines artificial intelligence with digital PR strategies to help brands secure media coverage and backlinks. This service optimises press outreach by using AI to identify relevant stories, articles, and trends, improving campaign effectiveness and ensuring greater visibility.
- Agency Partnerships Reboot also offers partnerships with other agencies to expand service offerings and provide a more comprehensive digital marketing approach. Through these partnerships, clients can benefit from a broader range of expertise and resources, enhancing their overall digital marketing strategies.
References
- Reboot Online| Reboot Online
- Reboot| LinkedIn · Reboot
- reboot online marketing ltd - Companies House - GOV.UK| GOV.UK
- Reboot (@rebootdigitalpr) • Instagram photos and videos| Instagram · rebootdigitalpr
- Reboot Online Marketing Reviews - Glassdoor| glassdoor.co.in
- Reboot Online - High-impact search marketing strategies| Zyppy List
- Reboot Online| YouTube · Reboot Online
- Reboot Online - Customer Stories| Clockify
- Reboot Online Agency Services & Qualifications| HubSpot Ecosystem
- Reboot Online| Digital Agency Network
- Reboot Online | Reviews & Portfolios| SelectedFirms
- Reboot Online - Customer Stories| Clockify
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Naomi Aharony (Co-Founder)
Media and Communications