Africa’s largest supermarket retailer, operating 3,152[3] stores across the continent (distribution of total operations as at 1 January 2023)


Retail and Consumer Goods  




MarketCap ZA

ZA South Africa



Shoprite Holdings Limited is a leading South African retail group that operates across various African countries. Established in 1979, the company has grown to become one of the largest retail chains on the continent, offering a diverse range of products and services. Shoprite's primary focus is on providing quality groceries, fresh produce, household goods, clothing, and general merchandise to consumers at affordable prices. The company's commitment to value, convenience, and customer satisfaction has contributed to its popularity and success.

With a presence in multiple African nations, Shoprite has played a significant role in providing essential goods to a wide range of communities. Its expansive network of stores serves both urban and rural areas, contributing to economic development and job creation. Shoprite's dedication to community engagement and corporate social responsibility initiatives has further solidified its reputation as a socially responsible retailer.

Shoprite's journey has been marked by its emphasis on competitive pricing, extensive product offerings, and strategic expansion. As a result, the company has become a household name in many African markets, catering to the diverse needs of consumers and contributing to the growth of local economies.


Shoprite Holdings Limited has a rich history that dates back to its founding in 1979. From its humble beginnings, the company has grown to become one of the largest and most successful retail chains in Africa. Here is an overview of its history:

1979: Inception and First Store

1980s: Expansion and Innovation

  • During the 1980s, Shoprite expanded its presence in South Africa by opening new stores in various locations.
  • The company introduced innovative concepts such as private-label products, allowing it to offer quality products at even more affordable prices.

1990s: Diversification and Growth

  • In the 1990s, Shoprite continued to grow its store network across South Africa and ventured into neighboring countries.
  • The company diversified its offerings, including fresh produce, clothing, household goods, and general merchandise, to cater to a broader customer base.

2000s: Pan-African Expansion

  • The early 2000s marked a period of significant expansion for Shoprite as it entered several African countries beyond South Africa.
  • The company's expansion strategy focused on tailoring its stores to suit the preferences and needs of local communities.

2010s: Continued Growth and Innovation

  • Shoprite's growth continued through the 2010s, with a strong emphasis on providing value, quality, and convenience to its customers.
  • The company embraced digital transformation, launching e-commerce platforms and introducing digital services to enhance the shopping experience.

2020s: Ongoing Evolution

  • As of my last update in September 2021, Shoprite remained a major player in the African retail market, with a presence in numerous countries and a diverse portfolio of products.
  • The company continued to adapt to changing consumer preferences and market dynamics, while maintaining its commitment to offering competitive prices and high-quality products.


Shoprite's mission is to provide customers with affordable, quality products in a convenient shopping environment, while contributing to the well-being and economic growth of the communities it serves across Africa.


Shoprite's vision is to be the preferred retail destination in Africa, known for its exceptional value, diverse offerings, and commitment to enhancing the lives of customers and communities through accessible and affordable products.

Key Team

Mr. Joseph Brönn BACC, C.A. (Deputy Chief Exec. Officer)

Mr. Pieter G. du Preez (Company Sec.)

Recognition and Awards
Shoprite has won numerous awards throughout the years, including being named Supermarket News’ Retailer of the Year for 2018 and Best Grocery Store Chain in Best of NJ for 2018. ShopRite is also the recipient of multiple Nutrition & Health awards including Diabetes UK's Healthy Icon Accreditation and the Diabetes UK Supermarket of the Year award.

Products and Services

Shoprite offers a wide range of products and services that cater to the diverse needs of its customers across Africa. As of my last update in September 2021, here are some key products and services offered by Shoprite:

Groceries: Shoprite provides a comprehensive selection of groceries, including fresh produce, packaged foods, dairy products, beverages, and more.

Household Essentials: Customers can find a variety of household goods, cleaning products, kitchen supplies, and personal care items.

Clothing and Apparel: Shoprite offers a range of clothing and apparel for men, women, and children, including casual wear, formal attire, and accessories.

General Merchandise: The company provides a diverse assortment of general merchandise, including electronics, homeware, stationery, and small appliances.

Fresh Foods: Shoprite's fresh food section includes a variety of bakery items, meats, seafood, deli products, and prepared meals.

Leadership team

Mr. Pieter C. Engelbrecht (CEO & Exec. Director)

Mr. Anton de Bruyn (CFO & Exec. Director)

Mr. B. Harisunker (Divisional Mang. & Exec. Director)


Retail and Consumer Goods

Products/ Services
Food and Beverage, Retail
Springfield, New Jersey, United States
Company Type
Public Limited Company
Company Registration
Net Income
500M - 1B
Above - 1B
Traded as
Social Media

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