Siddartha Tytler

Launched in 2002 Indian luxury fashion brand Siddartha Tytler is rooted in a quirky, bold  and experimental design aesthetic that is ideal for the well-travelled fashion- conscious man or woman. Besides creating a piece of art.. Tytler works hard to make the structural designs wearable and retail- friendly.

With a keen interest in fashion and couture from an early age, New Delhi-based fashion designer Siddartha Tytler spent a year at the National Institute of Fashion Technology studying Fashion Design and Clothing Technology and then moved to the Fashion Institute of Technology in New York. Shortly after his return to India in 2002 Tytler presented his first show to much appreciation and applause. There's been no looking back since. 

Siddartha Tytler is a member of the Fashion Design Council of India since 2006. Being a self-confessed non-conformist means that fashion designer Siddartha Tytler lays adequate stress on creating anything but the ordinary. Exuding sophistication and elegance, the eponymous luxury fashion brand boasts of ensembles that are a class apart. Favouring interesting structures, bold colors and sharp cuts, Tytler's collections are an eclectic mix of several moods- all strung together by a penchant for bling and high-octane glamour. 

"The ‘Tytler man’ has always been very experimental. We have men wearing skirts, anarkalis, embroidered dupattas, stylised underwear, playing with layering and volume. The ‘Tytler woman’ is also bold, fashion-forward and loves to experiment with corsetry, structured gowns and LBDs. For Indian wear, she goes for volume, bling and good-quality embroidery" Siddhartha Tytler tells Elle.

The label's expertise ranges from sensual, draped western wear to traditional wear with a contemporary spin. From summer styles in light comfortable fabrics like cotton, malmal, linens and crepes to winter collections using wool, leather, silks and suede, the brand's repertoire offers something for everyone. Not one to shy away from high-octane glamour and drama, Tytler’s creations almost always flaunt crystal application and fine thread work along with exquisite surface ornamentation, unique motifs and appliqué work. 

“We launch two collections every year and then derive capsules (as per the theme) from them. They are distinct yet resonate with the brand signature. The couture collection comes out in July-August. It sets the mood for the following year" Siddartha Tytler tells Elle. "Our prêt line comes around February-March and reflects the key elements of the previous couture collection. We refer to it as ‘athluxury’ where we fuse classic couture techniques into streetwear."

The menswear line echoes similar sentiments and caters to the 21st century metrosexual who is not afraid to wear his style sensibility on his sleeve. Suave and stylish, the line boasts of structured cuts, vibrant colours and an effortless fusion of the classic with the quirky. “The ideal Siddartha Tytler patron is one who is very confident, independent and doesn't allow others to dictate his or her fashion choices” explains the designer on his official website. “It is someone who is comfortable in their own skin and can make a mark with their personality every single time."

The internationally acclaimed brand which prides itself on its wearability has already made its mark in India and overseas. From Mumbai and New Delhi to New York, Los Angeles, London, Dubai, Kingdom of Bahrain, Panama, Riyadh , Kuwait and Japan.. the brand is reaching places. Few know that Siddartha Tytler has showcased at Eiffel Tower in Paris and The Taj Pier in New York. 

Indian luxury fashion brand Siddhartha Tytler is rooted in a quirky, bold and experimental design aesthetic that is ideal for the well-travelled fashion-conscious man or woman. The simplicity of silhouettes, the vivacious edgy prints and the couture hand embellishments with a restrained hand add a fierce touch of visual assertiveness to all the collections.

Siddhartha Tytler has always envisioned a design aesthetic that is quirky, bold and ideal for the well-travelled fashion-conscious man or woman who is not afraid to experiment with their personal style. Besides giving birth to a piece of art, getting wearability into his structural designs takes precedence for the Indian fashion designer.

Indian fashion designer Siddartha Tytler retails both haute couture and ready- to- wear luxury collections for men and women who are bold, confident in their skin and experimental with fashion. The luxury label's collections range from sensual, draped western wear to traditional Indian wear with a contemporary spin. From summer styles in light comfortable fabrics like cotton, malmal, linens and crepes to winter collections using wool, leather, silks and suede, the brand's repertoire offers something for everyone. Tytler’s creations are enhanced with crystal application and fine thread work along with exquisite surface ornamentation, unique motifs and appliqué work.