Sportradar

Sportradar started as a software program that extracted betting odds from sports betting companies on the Internet. The program was developed by two Norwegians, Petter Fornass and Tore Steinkjer, who formed the company Market Monitor AS in 2001.

Carsten Koerl was a major investor, buying 51% of the company's stock.In 2012, Sportradar merged with Kilka. That same year, private equity firm EQT invested in Sportradar. In 2013, Sportradar made several acquisitions, including Attainment GmbH and Venatrack Ltd.In September 2014, Sportradar became a 40% shareholder of NSoft, a software company from Bosnia and Herzegovina that offers an omnichannel betting solution for betting and gambling operators. That same year, EQT's Expansion Capital Fund II reinvested in Sportradar by selling its minority stake in the company to its flagship fund, EQT VI.In 2015, Sportradar obtained distribution rights for NASCAR, NFL, and NHL. The same year, Revolution LLC led investments in the company from Michael Jordan and Mark Cuban. NFL also acquired equity in Sportradar US as part of the partnership.

In 2016, Sportradar acquired Sportman Media Holding, including Laola1. Later that year, the NBA announced a multi-year partnership with Sportradar involving integrity services, data distribution and video streaming.