Steven Rossi

Steven Rossi is the Chief Executive Officer and Founder of Worksport Ltd, a company listed on the NASDAQ Exchange (WKSP). He founded Worksport in 2011, focusing initially on producing tonneau covers for pickup trucks. 

Under his leadership, Worksport has developed partnerships with major automotive manufacturers like Hyundai, Ford, General Motors, Toyota, Nissan, Honda and Stellantis. These collaborations aim to integrate Worksport’s SOLIS solar covers and COR battery systems into electric vehicles.

The Worksport has now expanded into the development of next-generation power solutions through its subsidiary, Terravis Energy. Worksport's offerings include solar-powered tonneau covers,  and the COR Battery System, designed to create off-grid energy solutions for vehicles and remote locations free of any existing grid and 100% carbon neutral.

Before starting Worksport, Steven had over 20 years of experience in the automotive industry. He launched his first business which is an auto parts store at the age of 18. Steven attended the University of Toronto, where he obtained a Bachelor of Science degree in Life Sciences, and later pursued Industrial Engineering at the University of Buffalo. 

Steven Rossi is the Chief Executive Officer and Founder of Worksport Ltd, a company listed on the Nasdaq Exchange (WKSP). His journey began with his education at Cardinal Carter Academy, where he studied Biology and Biological Sciences, earning the Ontario Scholar distinction. He then attended the University of Toronto, obtaining a Bachelor of Science degree in Life Sciences.

Steven Rossi's entrepreneurial journey started early, at the age of 18, he launched his first business in the automotive sector, an auto parts store, marking the beginning of a career characterised by innovation and problem-solving. With over 20 years of experience in the automotive industry, he has built and led several businesses.

In 2011, Steven Rossi founded Worksport Ltd, initially focusing on producing tonneau covers for pickup trucks. The company soon became a leader in this market, known for its lightweight and modular designs. Recognising the growing need for sustainable energy solutions, Steven expanded Worksport's focus to include clean energy innovations. Through its subsidiary, Terravis Energy, Worksport developed hybrid energy systems, including solar-powered tonneau covers and the COR Battery System, designed for off-grid energy solutions.

Steven Rossi also served as CEO of Franchise Holdings International from 2014 to 2020, where he focused on creating affordable and durable accessories for both work and sport.

Steven's leadership has been very revolutionary in Worksport's growth and innovation. Recently, Worksport expanded its product offerings to include 19 new tonneau cover models compatible with various truck brands such as General Motors, Ford, Toyota, Nissan, and Honda. These collaborations aim to integrate Worksport’s SOLIS solar covers and COR battery systems into electric vehicles, offering a sustainable alternative for vehicle power.

This move is part of a broader strategy to capture a significant share of the $4 billion tonneau cover market, which sees over 7 million covers sold annually. Steven Rossi also noted that even a 5% share of the Ford F-Series market could generate up to $570 million in revenue.

Steven’s vision for Worksport is not limited to automotive accessories. Through Terravis Energy, the company is developing next-generation power solutions that are carbon-neutral and independent of the existing grid. This includes products like non-parasitic EV charging units and portable energy systems, which aim to provide sustainable power for both personal and commercial use.

Steven Rossi envisions a future where clean energy solutions are accessible to everyone. He aims to make Worksport a leader in providing sustainable power alternatives for vehicles and remote areas. By integrating advanced technologies like solar-powered tonneau covers and hybrid energy systems, Steven wants to reduce reliance on traditional energy sources and promote environmental responsibility. His goal is to transform the automotive and energy sectors, ensuring that Worksport’s innovations contribute to a more sustainable world. Steven Rossi is committed to creating products that not only serve customers' needs but also have a positive impact on the environment.

Steven Rossi has been recognised for his contributions to the automotive and clean energy sectors. Under his leadership, Worksport Ltd has gained industry acclaim for innovative products like the SOLIS Solar Cover and COR Battery System. Worksport was honoured with the "Innovator of the Year" award by Buffalo Business First in 2024 and received recognition at the 2023 Manufacturing Awards by The Business Journals, for their contributions to clean-tech innovations in the automotive industry. These accolades highlight Steven’s commitment as a leader in advancing clean energy technologies and his role in Worksport’s growth.