Synup

Synup is a technology company that provides tools and services to enhance local marketing, improve brand awareness, and facilitate new customer acquisition. Founded in 2013 by Ashwin Ramesh, the company is headquartered in the Greater New York Area, on the East Coast of the United States. Synup offers a comprehensive suite of solutions, including listings management, reputation management, social media management, and sales acceleration, all designed to help businesses optimise their online presence and marketing efforts.

Synup's platform integrates with over 60 publisher partners and popular services such as Google Search, Apple’s Siri, Microsoft’s Cortana, Here Maps, Facebook, WhatsApp, and Amazon Alexa. The company’s automated platform manages business information at scale, helping brands increase their visibility and conversion rates. The tools provided by Synup enable clients to seamlessly manage and optimise their business information and content across various devices and digital platforms.

Since its inception, Synup has grown rapidly, serving over 600,000 businesses. The company has received recognition for its growth, being listed as one of the fastest-growing companies by Inc. 500. In June 2014, Synup launched its services, offering features such as crawling over 200 local directories and search engines, providing a single dashboard for managing local listings, and tracking review sites for customer feedback. The company received seed funding from Angel Prime, a Bangalore-based startup incubator, in August 2014. 

Synup's tools are particularly valuable for local marketing consultants, agencies, and brands, helping them to advertise locally, manage reviews, and improve their search engine rankings. The company offers specialised services for various business needs, including invoicing and payments, social media campaigns, and customer engagement.

Synup was founded in 2013 by Ashwin Ramesh, who envisioned a solution to the challenges faced by local businesses in managing their online presence. Before Synup, Ramesh ran an online marketing consulting company, where he encountered difficulties in ensuring accurate location data across various digital platforms. Recognising a gap in the market, he developed Synup to provide a comprehensive platform for managing location data, reputation, and analytics.

Incorporated in February 2014, Synup launched its services in June of the same year. The company’s platform, built on Ruby on Rails and Postgres, offers three primary services: location data management, reputation management, and location analytics. Synup enables businesses to maintain accurate and up-to-date information across numerous online directories, including Google, Yelp, Bing, and Apple. This capability ensures that businesses can efficiently manage their online profiles and engage with customer reviews.

Synup’s business model involves a subscription-based fee structure, charging businesses based on the number of physical locations they operate. This approach has made the platform attractive to various local businesses, from restaurants and salons to service providers like plumbers. Although initially focused on the United States and Canada, Synup plans to expand its geographical reach.

The company experienced rapid growth, serving over 50,000 businesses and reaching an annual recurring revenue (ARR) of over $1 million within nine months of launching its product. Synup’s success was bolstered by effective online marketing strategies, including paid search, SEO, and content marketing. The company has been supported by notable investors, including Prime Venture Partners, which provided seed funding in June 2014. In July 2017, Synup secured Series A funding from Vertex Ventures and Prime Venture Partners, further validating its market potential.

Synup’s platform stands out for its comprehensive suite of services, offering tools for managing customer feedback and improving local search rankings. The company's growth and innovative approach have positioned it as a key player in the local marketing and CRM space, competing with other industry leaders such as Yext.

Synup's mission is to empower businesses to enhance their local brand awareness and customer acquisition by providing seamless management and optimisation of their business information across digital platforms. By ensuring accurate and consistent data across all channels, Synup helps businesses improve their discoverability, engage with customers, and drive growth.

Synup envisions a world where every business can effortlessly manage their digital presence, leveraging advanced technology to maintain accurate information, gather customer insights, and optimise their online interactions. The company aims to be the leading platform for local businesses, providing innovative tools that simplify digital marketing and enhance customer engagement.

Synup offers a comprehensive suite of products and services designed to help businesses manage their online presence and optimise local marketing efforts.

1. Listings: Synup's Listings service ensures accurate and consistent business information across more than 60 digital platforms, including major search engines and directories like Google, Yelp, and Bing. This service helps businesses maintain up-to-date location data and contact information, enhancing their visibility and discoverability online.
2. Social Media: Synup provides a platform for managing social media content and engagement. The AI-assisted tools enable businesses to schedule posts, monitor interactions, and analyse the performance of their social media campaigns, ensuring consistent and effective communication with their audience.
3. Reviews: The Reviews service allows businesses to monitor and respond to customer feedback across various review sites. This tool helps businesses gather valuable customer insights, manage their online reputation, and encourage positive reviews.
4. Pages: Synup offers solutions for creating and optimising store locator pages, enabling businesses to dominate local search results and drive foot traffic to their physical locations.
5. Campaigns: The Campaigns service provides tools for launching and managing marketing campaigns. Businesses can easily promote offers, events, and other marketing initiatives across their profiles.
6. Reseller: The Reseller program is designed for agencies, freelancers, and SMBs, offering tools to manage and optimise client campaigns, ensuring maximum performance and ROI.
7. Sales Management: Synup's Sales Management tools provide comprehensive solutions for tracking sales activities, managing leads, and optimising the sales funnel, tailored specifically for agencies and SMBs.
8. Leads: The Leads service helps businesses identify and reach their target customers, improving the efficiency of their marketing efforts.

Invoicing and Payments: Synup also offers tools for invoicing and payments, simplifying the billing process and ensuring timely payments for services rendered.