Taboola.com

Taboola was founded in 2007 by Adam Singolda. The company was founded in Israel and initially provided a recommendation engine for video content. The company headquarters were later moved to New York City. Taboola raised $1.5 million in funding in November 2007. This was followed by $4.5 million in November 2008, and $9 million in August 2011. Additionally, Taboola raised $15 million in February 2013. By 2019, Taboola was used to provide 450 billion recommendations on a monthly basis, due to adoption by major news websites, like the IBM-owned The Weather Company.In 2014, Taboola acquired a California-based programmatic advertising company called Perfect Market. In February 2015, Taboola raised $117 million in a Series E funding round. In May of that year, Taboola announced an additional funding from Baidu for an undisclosed amount. In July 2016, Taboola acquired ConvertMedia, a recommendation engine for video content. Terms of the deal were not disclosed. In January 2017, Taboola acquired a website personalization firm called Commerce Sciences, for an undisclosed sum. Commerce Sciences' technology may re-work a website's layout, based on whether a user is more likely to click on a banner ad, newsletter, or video.In October 2019, Taboola announced its intention to merge with its rival, Outbrain, subject to regulatory approval. If implemented, the deal would have combined the internet’s two largest content-recommendation companies. The aim of this merger was for the two companies to reach a bigger audience in order to be more competitive against the advertising activities of companies like Google and Facebook. Under the terms of the deal, Taboola would have paid Outbrain shareholders 30 percent of the combined company’s stock and $250 million in cash.The sharp downturn in advertising revenue caused by the coronavirus pandemic in 2020 brought Taboola and Outbrain back to the negotiating table. Both companies stated their ad rates dropped by double digits at the start of the pandemic. The Wall Street Journal reported that the drop in revenue made it harder for Taboola and Outbrain to continue to make their fixed payments to publishers. In September 2020, Taboola and Outbrain could not agree on revised terms and decided to continue as independent organizations. Taboola CEO Adam Singolda said the merger "failed because of the financial contribution of Outbrain" in the previous 12 months. Singolda also said Outbrain “tried to do a deal that was equity only , or equity and cash that matched Outbrain’s financial contribution to Taboola." The combined valuation of the called off merger would have been $2 billion.On 30 June 2021, Taboola began publicly trading on the Nasdaq at a valuation of around $2.6 billion following a merger with special purpose acquisition company ION Acquisition Corp. On 23 July 2021, Taboola announced it was acquiring Connexity, a marketing technology company that operates an retail- and e-commerce-focused advertising network, for $800M from Symphony Technology Group. According to the announcement, the company would become Taboola's e-commerce arm following the completion of the acquisition.

Yahoo partnership

On November 28, 2022, Taboola announced it had signed a 30-year, exclusive commercial agreement with Yahoo!. Under the deal, Taboola will exclusively power native advertising on all of Yahoo’s digital properties globally, such as Yahoo! Finance, Yahoo! Sports, Yahoo! News, AOL and Engadget, with Taboola Ads also available to buy through the Yahoo DSP. Yahoo will receive 24.99% of Taboola’s total issued and outstanding shares as part of the agreement, as well as one representative on the Taboola Board of Directors.