Thunderful Group

Image & Form was founded by Brjánn Sigurgeirsson, who acts as its CEO, and an unnamed co-founder in 1997. Sigurgeirsson had collected experience in web design after working from Tokyo and San Francisco, and when he applied for several jobs of the same type in Gothenburg and would have gotten all of them, he established Image & Form as a two-man multimedia and web operation to capitalise on this industry. While Sigurgeirsson intended to call the company Imagenation, his co-founder wished for it to be called Monkey Business; a vote between their friends was to resolve this dispute, though a third suggestion, "Image & Form", received the best reception.The business soon expanded with web-based game production, and in 2002, it was contracted to complete an edutainment game project for a Norwegian publisher. After that project was finished, the two companies continued co-operating for games made entirely by Image & Form. This continued as a side-business for Image & Form until 2007, when the publisher asked for speed up production to produce eight games per year, up from previously one game in 18 months. The series was sold to a Danish publisher that eventually closed in 2009. Through this development, Image & Form created 30 edutainment games in the same series between 2007 and early 2010. Image & Form's portfolio diversified when it released its first iOS game, Gyro the Sheepdog, in late 2009. Following onto this, Image & Form also released Mariachi Hero, Hugo Troll Race, and, in October 2011, Anthill. Its most successful series of games, SteamWorld, started with the release of SteamWorld Tower Defense on Nintendo DSi in 2010. In late 2011, Bergsala Holding acquired 50% of the company, and Image & Form became the former's primary development arm. Sigurgeirsson, Bergsala Holding, and Zoink's Klaus Lyngeled decided to merge the two studios and created Thunderful as their parent company in December 2017. By April 2019, Image & Form had 25 employees. In 2020, Thunderful merged Zoink with Image & Form and Guru Games to create Thunderful Development.