Tiffany Nwahiri

Tiffany Huddleston Nwahiri is a B2B marketing leader, the Founder and CMO of 3rd & Taylor, a board adviser, and a speaker. She is the Founder and CEO of 3rd & Taylor, a strategic marketing agency that supports B2B technology companies through data-based marketing methods. The agency has managed annual marketing budgets valued at more than $3 million, delivered twice the lead conversion rates for clients, and increased email engagement by 100 per cent. Through 3rd & Taylor, she has worked with clients such as Strayer University, Rosetta Stone, Georgia Power, and several B2B technology startups.

Tiffany works with CEOs and go-to-market leaders across sectors that include financial technology, medical technology, marketing technology, artificial intelligence, blockchain, and Web3. She develops and implements marketing strategies that support revenue generation and pipeline improvement. Her work includes account-based marketing, paid media, search engine optimisation, search engine marketing, outbound marketing, and other performance-focused activities.

Before establishing 3rd & Taylor, Tiffany held senior marketing positions at Validity Inc., where she led a global revenue marketing team and managed a marketing budget of $3 million. At Vericast, she worked on marketing automation programmes and improved conversion rates through structured content and campaign management. She has experience in guiding teams and supporting their professional development.

Her method is based on the use of data and measurement. She works with platforms such as HubSpot, Salesforce, Tableau, and Domo to observe marketing performance and refine ongoing programmes.

Tiffany studied at Spelman College from 2003 to 2006. Her fields of study were drama with a concentration in dance, and management organisation. She was involved in Alpha Lambda Delta and the Mortar Board Society during her time at the institution.

Tiffany Huddleston Nwahiri was born and raised in the United States. She attended Spelman College, where she studied Drama with a concentration in Dance and Management Organisation from 2003 to 2006. During her time at Spelman, she was active in the Alpha Lamda Delta and Mortar Board societies, focusing on both her academic pursuits and leadership development.

After completing her studies, Tiffany began her professional career in marketing. She started at CM Interactive as a Marketing Manager from January 2006 to June 2008. During her tenure, she led a team of 17 people and was responsible for the development and execution of strategic marketing campaigns. She successfully managed media campaigns and focused on social media, online advertising, traditional media, public relations, and promotional events. Her work resulted in significant cost savings and enhanced marketing strategies for her clients.

In 2008, Tiffany joined AT&T Advertising Solutions as a New Media Advertising Consultant. In this role, she was tasked with developing creative marketing strategies, preparing proposals, and implementing advertising campaigns. Her efforts led to a remarkable 478% return on investment (ROI) for a Los Angeles produce company. She also worked on traditional media and online advertising, developing slogans and taglines and managing CRM systems, including Salesforce.

Tiffany’s experience continued to grow as she moved on to Global Payments in 2013. As the Senior Marketing Manager for the Mobile Commerce Business Unit, she led go-to-market efforts for new FinTech products. Tiffany managed the complete marketing strategy, including digital marketing, PPC, SEO, and content generation. She increased brand awareness through social media marketing and improved digital advertising efficiency, decreasing Google Ads spend by 19%. Tiffany’s marketing strategies helped generate 300 new leads in just six months.

In 2016, Tiffany joined magicJack for BUSINESS™ as a Senior Digital Marketing Manager. Here, she managed a $100,000 monthly digital marketing budget, optimising campaigns through analysis of cost per lead (CPL), conversion rates, and search engine marketing (SEM). Tiffany also worked with agencies to refine landing pages, improving conversion rates and reducing wasted ad spend.

Tiffany moved to Vericast in 2018, where she worked as the Executive Director of Demand Generation until 2023. In this role, she was responsible for driving the growth of B2B financial services. Tiffany developed and implemented marketing automation best practices, managed large budgets, and worked to optimise lead generation. She also streamlined conversion rate optimisation (CRO) efforts across campaigns, which led to a 27% decrease in the cost per lead for Google Ads campaigns.

In 2023, Tiffany took on a new role as VP of Marketing at Validity Inc. Over the course of her tenure, she led a global revenue marketing team, worked with a $3 million annual marketing budget, and collaborated closely with cross-functional teams to align marketing with company goals. Tiffany also drove the adoption of marketing attribution tools, giving the company better insights into its marketing efforts’ impact on revenue.

In 2012, Tiffany founded 3rd & Taylor, a marketing consultancy that focuses on driving growth for B2B SaaS companies in industries such as FinTech, MedTech, MarTech, Blockchain, AI, and Web3. As the founder and CMO, Tiffany has built the agency from the ground up, working closely with CEOs and GTM leaders to develop marketing strategies that drive measurable results. Her agency is known for helping venture-backed companies scale sustainably and improve revenue growth.

Under her leadership, 3rd & Taylor has grown into a trusted partner for several prominent companies, including Strayer University, Rosetta Stone, Knowland, N3, and Georgia Power. Tiffany’s work involves a range of activities, including brand strategy, product marketing, demand generation, lifecycle marketing, and competitive intelligence. Her strategic approach has led to significant improvements in lead conversion rates, email engagement, and sales cycle efficiency for clients.

As of today, Tiffany Huddleston Nwahiri continues to lead 3rd & Taylor, focusing on helping B2B tech companies align their marketing efforts with business outcomes. She has created a cross-functional team at her agency, including MarTech specialists, creatives, and growth strategists. Tiffany remains committed to driving performance marketing, using data analytics and cutting-edge tools like HubSpot, Salesforce, Tableau, and Adobe Analytics to achieve full-funnel results.

Her leadership has earned her recognition in the industry as a top marketing strategist, and her agency continues to thrive with an ever-growing list of clients and successful projects. She remains passionate about scaling tech companies, offering precise, creative solutions that drive growth.

Tiffany is known for her hands-on leadership style, working closely with her team to ensure that marketing strategies are executed with both creativity and accountability. She is passionate about helping businesses scale faster, smarter, and more purposefully. Tiffany often speaks at conferences and provides mentorship to emerging leaders in the B2B marketing space, guiding them towards achieving greater success.

Her philosophy is simple yet powerful: "Proven should always be paired with performance." Tiffany believes that a successful marketing strategy is built on data-driven decision-making, creative execution, and continuous improvement.

Tiffany Huddleston Nwahiri is a seasoned marketing leader with over 15 years of experience in driving B2B growth. Through her work at 3rd & Taylor and previous roles in the marketing industry, she has helped numerous companies accelerate revenue and scale their operations. Tiffany continues to innovate in the marketing field, combining technical expertise with creative thinking to deliver measurable results for her clients.

Tiffany Huddleston Nwahiri’s vision is to help B2B tech companies grow through data-driven marketing strategies that focus on real, measurable results. She aims to make marketing a key driver of business success, enabling companies to reach their full potential. By aligning creative campaigns with business goals, Tiffany believes in the power of performance marketing to deliver growth, increase revenue, and scale operations. Her approach blends innovation, efficiency, and accountability to transform complex ideas into clear strategies that resonate with customers at every stage of their journey.

Tiffany has been recognised for her leadership and impact in the B2B marketing space. She has successfully helped numerous clients, including Strayer University, Rosetta Stone, and Georgia Power, achieve significant growth through strategic marketing initiatives. Her ability to drive measurable results has earned her accolades from industry leaders. Tiffany’s work in demand generation, lifecycle marketing, and product marketing has led to increased lead conversions, improved email engagement, and faster sales cycles for her clients. She continues to be a trusted advisor, guiding tech companies to scale sustainably and improve their marketing performance.